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Tag: Thermocool home appliances

  • Saif turns up the cool as brand face of Thermocool’s appliance portfolio

    Saif turns up the cool as brand face of Thermocool’s appliance portfolio

    MUMBAI: Bollywood’s Nawab of charm is now king of cool. Saif Ali Khan has been signed on as the brand ambassador for Thermocool Home Appliances, stepping into the spotlight to endorse the company’s cooler division, which includes desert air coolers, room coolers, and portable units.

    The tie-up, spanning two years, will see Saif front high-profile activations, interactive digital campaigns, and a string of consumer promotions designed to give the trusted homegrown brand a stylish new edge just in time for India’s scorching summers.

    Calling the association a “strategic milestone,” Thermocool MD Rajeev Kumar Gupta said Khan represents the perfect blend of “utility and style,” aligning with Thermocool’s push for high-performance yet aspirational products.

    Adding to that, Thermocool director of operations Tushar Gupta highlighted that Saif’s versatility and credibility would cement Thermocool’s place as a preferred choice in a crowded market. Meanwhile Thermocool director of sales & marketing Tanuj Gupta, called him “the embodiment of style meeting substance,” noting his multi-generational appeal.

    For decades, Thermocool has enjoyed a special place in Indian households, trusted for innovation and reliability. Now, with Saif lending his star power, the brand aims to refresh its connect with younger, design-conscious buyers while continuing to deliver quality cooling solutions to millions across the country.

    The rollout will span media platforms nationwide, promising consumers not just effective cooling tech but also a dash of stardom with every campaign. After all, when it comes to beating the heat, Thermocool is banking on Saif to keep things effortlessly chilled.

  • Thermocool turns up the heat with ‘Raid 2’ partnership starring Ajay Devgn across India

    Thermocool turns up the heat with ‘Raid 2’ partnership starring Ajay Devgn across India

    MUMBAI: This summer, it’s not just temperatures soaring-so is Thermocool’s brand game. Thermocool Home Appliances has teamed up with the upcoming Hindi cinema thriller Raid 2 in a star-powered collaboration featuring Ajay Devgn, aiming to blitz every screen and street corner across India.

    Produced by T-Series and Panorama Studios, Raid 2 brings themes of courage and justice—values Thermocool claims to bottle into every appliance it sells.

    “We are thrilled to be associated with Raid 2—a film that talks about courage, integrity, and doing the right thing. These are values that we at Thermocool highly admire and mirror in our products and brand philosophy”, said Thermocool Home Appliances Ltd director sales & marketing Tanuj Gupta.

    The campaign is already firing on all cylinders—television ads, Youtube streams, social media blitzes, and giant hoardings have flooded tier one and tier two cities, making sure no thermostat-owning human misses the memo.

    Gupta further noted, “This partnership also showcases our changing marketing strategy, which is centred around high-recall partnerships and more meaningful audience interaction”.

    In-cinema branding, curated contests, and digital content are fuelling Thermocool’s ambitions to lock into the hearts (and homes) of India’s families, especially as the heatwave encourages shoppers to rethink their cooling solutions.

    Devgn’s no-nonsense screen presence dovetails neatly with Thermocool’s promise of robust, value-based home products. With Raid 2 expected to have a wide national reach, the brand is banking on more than just box office success—it’s aiming for serious emotional connect and deeper market penetration.