MUMBAI: Theobroma, a pan India chain of patisseries has chosen DViO Digital as its creative and digital marketing partner. The account was won following a multi-agency pitch.
DViO’s mandate is to provide strategic and creative recommendations along with building a strong communication and digital touch-point strategy to drive business results and visibility for Theobroma.
DViO Digital CEO and founder Sowmya Iyer said, “This is an exciting opportunity for us, as working with a brand like Theobroma opens up multiple avenues for us as a creative agency. A good digital strategy doesn’t eliminate brick and motor – it helps increase the value of your store by power positioning it, and that is what we aim to do for Theobroma.”
On appointing DViO Digital as their creative and digital marketing partner, Nihal Harchandrai who heads finance and strategy at Theobroma said, “We are looking forward to working with an agency as talented as DViO is. We’re excited to see where this partnership takes Theobroma.”
Theobroma has successfully brought exclusive and indulgent brownies, cakes, desserts, breads and savories to the high street and within the reach of many. It often uses the best available local produce over expensive imports. Offering innovative products and creative combinations, Theobroma has created and maintained an interest in their offerings. It has set a benchmark for delivering high quality food at honest prices.