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Tag: Theblurr

  • Theblurr brings on Sainath Saraban as co-founder and chief creative officer

    Theblurr brings on Sainath Saraban as co-founder and chief creative officer

    MUMBAI: Theblurr has announced the appointment of Sainath Saraban as co-founder and CCO. With a legacy of bold storytelling and a globally attuned creative lens, Sainath will lead Theblurr’s creative vision across markets, helping brands cut through noise with ideas rooted in insight, craft, and outcomes.

    Sai brings over two decades of creative leadership, having worked across India, the USA, LATAM, S.E. Asia, Europe, and Africa. His portfolio spans some of the world’s most respected brands including Pepsi, Bacardi, Coca-Cola, Nike, Levi’s, Amazon, Microsoft, and Hewlett-Packard with standout work like the iconic ‘Aaj kuch Toofani karte hai’ campaign for Thums Up.

    From his early days at JWT and McCann to becoming National Creative Director at Leo Burnett India, and later founding Simple Creative Inc. and Studio Simple in the U.S., Sai has continuously bridged cultural nuance with big-brand storytelling. His work as a Global Creative Director with Hewlett-Packard demonstrates that great ideas can travel globally while staying locally relevant.

    “Sai is not just a creative leader—he’s a global storyteller who speaks the language of culture, technology, and human truth,” said Theblurr co-founder & CEO Shamsuddin Jasani. “At Theblurr, where we combine AI with human intelligence, he will be key in driving creative excellence with speed and purpose.”

    Commenting on his appointment, Sai said, “Theblurr is the kind of agency I’ve always wanted to build a creative playground fueled by technology and purpose. From campaign thinking to platform storytelling, I’m excited to create work that is culturally alive, globally scalable, and commercially impactful.”

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  • Shamsuddin, Desai Jasani and Menon blur the lines with launch of AI-native marketing outfit, Theblurr

    Shamsuddin, Desai Jasani and Menon blur the lines with launch of AI-native marketing outfit, Theblurr

    MUMBAI: Three heavy-hitters from India’s advertising hall of fame—Shamsuddin Jasani, Aatsi Desai Jasani and Gopa Kumar Menon—have teamed up to launch Theblurr, a full-service, AI-native marketing company that promises not just smart outputs, but smarter outcomes.

    At a time when brands are swimming in data but gasping for insight, Theblurr aims to rewire marketing for the machine age without losing its human touch. Its calling card? A proprietary ‘HumAIne’ approach that blends machine intelligence with gut instinct—and doesn’t treat AI like the office intern.

    “Marketing today is no longer just about reach or impressions. It’s about real, measurable outcomes—growth, impact, and resonance,” said Shamsuddin Jasani, who serves as Co-founder & CEO of Theblurr. “We have built Theblurr to be a true growth partner, combining full-funnel capabilities with AI-first thinking to create work that truly delivers. We wanted to create something truly aligned with what modern marketing needs. Theblurr is that vision realized—a full-service, AI-native partner built to deliver brilliant outputs and smarter outcomes. We’re here to help brands move faster, think sharper, and achieve results that matter” he added.

    Theblurr is built around what the founders call full-funnel firepower—creative ideas that are media-aware from day one, and media strategies driven by experience, not guesswork. Silo-smashing is not a side project—it’s the operating model.

    Gopa Kumar Menon further added, “At Theblurr, we’re building an agency with passionate people that merges human creativity with AI intelligence. Our HumAIne process, breaks down silos between creative and media teams, it’s the operational backbone that seamlessly integrates our creative and media solutions —every creative idea is media-aware from day one, and every media investment is experience-driven. We’re excited to combine the craft we love with AI that makes it more powerful driven by people who are passionate about making it all work.”

    “At the heart of every great brand story is a deep understanding of people—our clients and their customers. At Theblurr, we don’t just chase KPIs; we champion our clients’ ambitions. Every solution we craft is rooted in empathy, creativity, and the drive to create something truly meaningful together” concluded Aatsi Desai Jasani.

    Together, the trio brings over 60 years of experience and a track record for building agencies that don’t just pitch—they perform. Theblurr’s culture is underpinned by values that spell out its name: Boldness, Learning, Unity, Responsibility and Resonance. (Yes, that’s not a coincidence.)

    As marketers everywhere look for speed, precision and measurable impact, Theblurr promises to be more than just another digital shop—it wants to be the growth partner of choice in a world of vanishing attention spans and rising expectations.

    And if their launch is any clue, the future of marketing just got a little blurrier—and a lot sharper.

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