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Tag: The Yellow Shutter

  • AMD introduces new fun TVC for Ryzen AI Pro Series processors.

    AMD introduces new fun TVC for Ryzen AI Pro Series processors.

    MUMBAI: Chip maker AMD has fabricated a new TVC  to push its Ryzen AI Pro Series processors. The messaging: these processors offer unparalleled speed, performance, and AI capabilities designed for the B2B cohorts of IT teams, finance teams, and CEOs.  The tagline: BusinessesLoveAMD.

    Keeping office dynamics as the central theme, the TVC follows a storytelling format focusing on everyday challenges of professionals. Giving it a fresh and creative outlook and turning a traditionally mundane topic into an engaging and exciting one. 

    Production house The Yellow Shutter is the agency behind the film. 

     “At AMD, we are committed to pushing the boundaries of innovation to address real-world challenges businesses face today. The #BusinessesLoveAMD campaign brings this vision to life by highlighting how our Ryzen AI Pro Series processors redefine workplace efficiency and collaboration. By seamlessly integrating speed, AI capabilities, and unmatched performance, this campaign showcases our dedication to empowering businesses to thrive in an ever-changing digital landscape.” said AMD India director marketing Mukesh Bajpai. 

     “We made this film for AMD to connect with the right audience and tackle the right problem,” said Social Panga  co-founder Gaurav Arora.

    The story is told from the stakeholder’s point of view, aiming to offer a solution that truly resonates. Businesses love AMD because they focus on delivering innovative solutions that address real challenges, and we wanted this film to reflect that.  

    “The making of this film has been quite a fulfilling journey. A fantastic team effort between AMD, Social Panga and The Yellow Shutter, brought AMD’s #BusinessesLoveAMD campaign to life,”  added The Yellow Shutter business head  Dilpreet Sandhu. “With the aim of pushing creative boundaries and delivering a memorable experience for AMD’s audience, we selected a team of equally fun and mainly technology loving individuals, especially our director, Jeet Lotia, to produce something truly unique!”

    Link to campaign – https://www.instagram.com/p/DDZRw9gt6ix/ 

  • Social Panga and ZEISS collab for ZEISS Light 2 Progressive Lenses launch

    Social Panga and ZEISS collab for ZEISS Light 2 Progressive Lenses launch

    Mumbai: Recognised for its commitment to cutting-edge technology and optical excellence, ZEISS India has collaborated with Social Panga to release its latest campaign introducing its groundbreaking product ZEISS’ Light 2 Progressive lenses.

    The brand has released a dynamic video experience, which is the first of its kind video production, conceptualized and executed by Social Panga under their production house The Yellow Shutter. The ad is a display of creativity, for the launch of ZEISS Light 2 Progressive lenses in the Indian market.

    The ad film was approached with a desire to match the lenses’ premium, technologically advanced features with an equally high-quality visual representation. This resulted in the video not only showcasing the product but also captivating the viewer’s imagination. This collaboration is a testament to ZEISS commitment towards precision into a visual story that not only informs but also delights the audience.

    The ZEISS Light 2 Progressive lenses are more than just spectacle lenses; they are a testament to ZEISS’ dedication to enhancing people’s lives through exceptional vision solutions. With features like advanced design, optimised visual fields, and seamless transitions, ZEISS Light 2 Progressive lenses offer a breakthrough experience in vision correction. They are designed to adapt effortlessly to various viewing distances, making them a perfect fit for modern, digital, and active lifestyles.

    Addressing this exciting collaboration, Carl Zeiss Vision Care India head of marketing Ritesh Dwivedi stated, “We’re all about creating cutting-edge technology and delivering top-notch optical products. Hence, we forged a collaboration with the innovative team at Social Panga to introduce our groundbreaking product in a completely novel manner – through an engaging and dynamic video experience. Social Panga’s creative prowess truly shone as they conceptualized the launch film for ZEISS Light 2 Progressive lenses, marking a historic milestone as the first-of-its-kind video production in the Asia Pacific Region. It has been an incredible journey, and we are genuinely thrilled with how this collaboration has breathed life into our vision.”

    Social Panga co-founder Himanshu Arora said, “ZEISS India and Social Panga’s partnership to introduce the ZEISS Light 2 Progressive Lenses through a captivating video experience was nothing short of exhilarating. To exemplify ZEISS India’s dedication to precision and innovation, we crafted a video that best represented the brand, and we are delighted to have played a pivotal role in its successful execution. We look forward to continuing our collaboration and creating more such visual stories.”

    Discover the world of ZEISS Light 2 Progressive lenses through this stunning video and experience the future of vision firsthand. The campaign is released across social media platforms and has received a positive response from users.

  • Reliance Trends releases a latest film for its winter collection

    Reliance Trends releases a latest film for its winter collection

    Mumbai: Fashion and apparel brand Reliance Trends has partnered with creative marketing and advertising agency Social Panga to release a unique campaign with the onset of winter.

    Conceptualised by Social Panga, the integrated campaign has been executed by production house The Yellow Shutter.

    This integrated campaign attempts to capture the essence of winter and high fashion in Delhi NCR. The film is targeted at bringing the best of everyday high fashion to the audience, turning the very lifeline of the city, the Metro, into a ramp.

    The campaign will be promoted across multiple platforms, including print, digital, and social media.

    “The metro is an intrinsic part of the city; we found this to be a perfect setup to be the runway for winter fashion. The idea was to change the drab perception of winter that people have, wherein they repeat jackets, and to showcase the Trends winter collection in all its glory,” said Social Panga co-founder Gaurav Arora.

    Reliance Trends COO Vipin Tyagi added, “Winters are an important part of every brand’s fashion calendar. But we wanted to do something that the city would remember. We wanted to show them that they could exercise high fashion even in their everyday life. And the campaign just fits the bill.”

    Commenting on the campaign and ideation, Social Panga creative director Archana Sudarsan said, “This was an exciting one for us because the concept was so unique. The location added the extra flair, and the campaign truly redefines winter fashion in the modern Indian’s life.”