Tag: The Yellow Diary.

  • Raja Kumari, Suhani Shah, Dhvani Bhanushali to rock World Pickleball League

    Raja Kumari, Suhani Shah, Dhvani Bhanushali to rock World Pickleball League

    MUMBAI: The World Pickleball League (WPBL) is about to serve up more than just high-speed rallies. From 24 January to 2 February 2025, the historic Brabourne Stadium will witness a dazzling fusion of competitive pickleball and sensational live performances. This inaugural event promises to transform India’s sportainment landscape, pairing the nation’s newest sporting craze with a powerhouse lineup of stars.

    The league’s entertainment roster, curated by Entertainment Consultant, features some of the biggest names in music and performance. Expect electrifying acts from Raja Kumari, Dhvani Bhanushali, Suhani Shah, The Yellow Diary, The Indian Jam Project, Taba Chake, and more, alongside emerging sensations like Akshath Acharya and Adi Dishaan. Anchoring the event is the charismatic Himanshu Chatwani, who promises to keep the energy high between matches and performances.

    Entertainment Consultant business head Aahana Mehta summed up the event’s vision, “WPBL is not just about sport—it’s about creating an immersive experience. By blending world-class pickleball with live entertainment, we’re redefining the way audiences engage with sports in India. It’s about making pickleball a celebration for all, not just the players.”

    The tournament’s six franchises—Mumbai Pickle Power, Pune United, Bengaluru Jawans (led by filmmaker Atlee), Chennai Super Champs (owned by Samantha Prabhu), Hyderabad Superstars, and Dilli Dillwale—will compete in a thrilling format culminating in the finals on 2 February 2025. Adding star power to the semi-finals will be a special exhibition match featuring legendary boxer Amir Khan, who will step onto the court for a memorable showdown.

    WPBL co-founder & CEO Gaurav Natekar shared his excitement, “The World Pickleball League is a movement as much as it is a tournament. We’re blending fast-paced athleticism with unparalleled fan engagement. This league is about making pickleball the next big thing in Indian sports, and the Brabourne Stadium will be the epicentre of this revolution.”

    The event will feature 12 matches, each paired with a stellar performance, ensuring every evening is a mix of edge-of-the-seat sporting action and unforgettable entertainment. WPBL has also partnered with Swiggy Scenes as its official ticketing partner, making it easier for fans to grab their spot at the event.

    Schedule highlights:

    .  24 January: Raja Kumari kicks off the league alongside Mumbai Pickle Power vs Pune United at 8 pm.

     26 January: Suhani Shah performs during Chennai Super Champs vs Dilli Dillwale.

     1 February: Semi-finals to feature a special exhibition match with Amir Khan.

    2 February: The Yellow Diary headlines the finals.

    The league isn’t just focused on elite competition. Through its grassroots tournaments in franchise cities, WPBL is committed to nurturing talent and building a strong foundation for pickleball in India. This initiative, spearheaded by Natekar Sports and Gaming, aims to inspire new players and foster a thriving pickleball community. And with Sony Corporation as a partner and support from the All-India Pickleball Association, WPBL is creating ripples in India’s sporting ecosystem.

  • Volvo drives into World Pickleball league as luxury mobility partner

    Volvo drives into World Pickleball league as luxury mobility partner

    MUMBAI: It’s driven right into a “pickular” partnership. Swedish car maker Volvo Car India has come on board the  World Pickleball League (WPBL) as official luxury mobility partner.  Unconfirmed estimates are that it has put in about Rs 50 lakh for the privilege.

    Founded by former top tennis players Gaurav Natekar and Arati Ponnappa Natekar, the WPBL aims to capture wide audiences through thrilling competitions and entertainment. The league will feature six teams competing in 48 matches over ten days, complemented by performances from renowned Indian artists.

    Natekar expressed pride in the partnership with Volvo, stating, “This collaboration underscores the league’s broad appeal and promise of high-octane action.”

    Volvo Card India MD Jyoti Malhotra added, “We are thrilled to support WPBL and believe it will significantly boost the sport’s popularity and engage discerning audiences who value luxury and performance.”

    The inaugural edition kicks off on 24 January, with tickets available on Swiggy Scenes and live coverage on FanCode. The  iconic Brabourne Stadium, will be playing host, marking the first time the historic venue will be holding  a non-cricket tournament, adding a new chapter to its illustrious legacy.

    The WPBL promises a unique blend of sports and entertainment, featuring performances from renowned artists including Dhvani Bhanushali, Suhani Shah, and the popular band The Yellow Diary. Fans can expect high-energy acts to complement the intense pickleball matches, ensuring an unforgettable experience.

    The opening day will feature thrilling matchups, including a much-anticipated Maharashtra derby where Mumbai Pickle Power faces Pune United, followed by a southern derby with Atlee’s Bengaluru Jawans taking on Samantha Prabhu’s Chennai Champs.

    The WPBL, promoted by Natekar Sports&  Gaming, is committed to growing the fandom for  pickleball in India through engaging events, community building, and grassroots initiatives in franchise cities. It also works closely with the All-India Pickleball Association (AIPA) and has the backing of Sony Corp as an investor. 

    (Picture courtesy: World Pickleball League facebook page)