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Tag: The Womb

  • Tata Soulfull gives tea-time a crunchy twist with no maida rusk

    Tata Soulfull gives tea-time a crunchy twist with no maida rusk

    MUMBAI: India’s love for tea-time just got crunchier! Tata Soulfull, a brand known for its wholesome millet-based snacks, has launched Tata Soulfull No Maida Rusk, offering a healthier take on the classic rusk without compromising on taste. The brand’s latest campaign, featuring acclaimed actor Manoj Bajpayee, celebrates the uniquely personal ways Indians enjoy their chai with the tagline ‘Har chai ko apni chai banaye’.

    While rusks have been a tea-time staple for generations, most conventional options contain maida (refined flour), something health-conscious consumers are increasingly looking to avoid. Tata Soulfull no maida rusk, available in elaichi and butter flavours, stays crunchy even after dipping, making it a wholesome yet indulgent companion for every cup of chai.

    At the heart of the campaign is a witty TVC, where Manoj Bajpayee adds his signature charm to a formal tea setting, breaking away from the stiff etiquette to enjoy a true kadak chai moment. His grounded and relatable persona perfectly embodies the high-quality yet truly desi essence of Tata Soulfull No Maida Rusk.

    The Womb CCO Suyash Khabya said, “Who doesn’t want to have Tea with the Queen at the Buckingham Palace? But unki chai boring hai, bland hai. So that’s where we got Manoj to pull out Tata Rusk and enjoy his tea. The setting is bizarre. The humour is subtle, the brand integration is perfect. It’s simple, yet unignorable. Everyone from UP to Bihar to even Mumbai would love to be in front of the British Queen and show her our way of doing things. Hum jaise hai, waise hai!”

    Commenting on the campaign, actor Manoj Bajpayee said, “I’ve always believed that a good cup of tea deserves the perfect companion. Tata Soulfull’s No Maida Rusk brings just that a crunchy, flavorful treat without the compromise of maida. This product redefines chai-time rituals, offering a wholesome yet indulgent option for tea lovers like me. It’s exciting to be part of a campaign that blends humor, tradition, and innovation. With Tata Soulfull No Maida Rusk, every chai moment truly becomes your own.”

    Currently available in North, East, and Central India, Tata Soulfull No Maida Rusk will soon make its way to other regions. The campaign will be amplified across TV, OTT, social media, and on-ground activations, ensuring that tea lovers across the country get a taste of this crunchy, guilt-free delight.

  • Britannia Treat launches Rs 10 lakh challenge to test mathematical precision

    Britannia Treat launches Rs 10 lakh challenge to test mathematical precision

    MUMBAI: Britannia Treat is inviting maths enthusiasts, problem-solvers, and biscuit lovers to take on the Treat Circle Challenge, a unique contest with a grand prize of Rs 10 lakh. Created by The Womb and supported by renowned educator Nitin Vijay of Motion Kota, this competition blends learning with fun in an exciting way.

    The challenge? Measure the circumference of the inner circle of a Britannia Treat biscuit as precisely as possible down to seven decimal places. It may sound simple, but precision is key.

    How to Enter,

    – Pick up a Britannia Treat biscuit Choco Creme, Orange, Vanilla, or Chilli Guava.

    – Measure the inner circle’s circumference in metres, accurate to seven decimal places.

    – Submit your answer at [www.treatchallenge.com](https://www.treatchallenge.com/) for a chance to win.

    Beyond the grand prize, creativity counts too! The most innovative video demonstrating the measurement method will win a Bookmyshow voucher worth Rs 1 lakh.

    Britannia Industries general manager & marketing Siddharth Gupta shared, “At Britannia, we love creating engaging experiences. The Treat Circle Challenge turns a simple biscuit into an exciting test of skill and knowledge, sparking curiosity and learning.”

    Motion Kota founder & CEO Vijay added, “This challenge makes mathematics fun and accessible. I look forward to seeing participants put their accuracy to the test!”

    The Womb COO Heval Patel noted, “Britannia Treat’s signature hole inspired this quirky and playful contest. With Vijay’s involvement, it becomes both relevant and enjoyable for our audience.”

  • Piramal Finance launches its campaign’s second phase

    Piramal Finance launches its campaign’s second phase

    Mumbai: Piramal Enterprises’ subsidiary Piramal Capital & Housing Finance has announced the launch of the second phase of its campaign ‘Hum Kaagaz Se Zyada Neeyat Dekhte Hai’. This initiative aims to empower underserved customers in Bharat by providing access to formal credit. Building on insights from the initial campaign, the new campaign celebrates the entrepreneurial spirit of customers, showcasing Piramal Finance’s scaled model to bring credit to the unserved customers of Bharat.

    The campaign showcases two individuals, a rickshaw driver and a sugarcane juice vendor, who demonstrate entrepreneurship, progress, and honesty. The rickshaw driver pauses his meter at a gas station to avoid overcharging, while the juice vendor serves a full quantity without adding ice. Both highlight their challenges as unserved individuals. Piramal Finance steps in, empowering customers to approach them confidently as long as they have a thriving business or employment and good intent.

    With the tagline “Aaiye Baat Karte Hain,” the campaign invites underserved customers to connect with Piramal Finance and encourages them to explore their financial options without hesitation.  The ads will be available in Hindi, Gujarati, Marathi, Bengali, Tamil, Telugu, Malayalam, and Kannada.

    Piramal Capital & Housing Finance MD Jairam Sridharan said, “The second phase of our campaign reinforces our unwavering commitment to serve the underserved and unserved segments, focusing on individuals who demonstrate clear intent and potential. The response to our inaugural campaign was phenomenal, evident in our consistent growth. This new initiative takes our efforts a step further in the customer journey, addressing the unique challenges faced by those who perceive themselves as credit unworthy. We aim to change that narrative, reinforcing our role as an integral part of our customers’ journeys and their moments of connection with our brand. As we expand our products and solutions portfolio, branch network, and deepen our presence in non-metro markets, we remain focused on driving economic progress and unlocking value for our customers.”

    Piramal Capital & Housing Finance head of marketing Arvind Iyer said, “‘Aaiye Baat Karte Hain’ is an open gesture inviting customers advancing in their lives to discuss their financial aspirations with us. We aim to help them navigate their journey towards accessing financial resources. This new campaign represents the next phase in the evolution of Piramal Finance’s brand promise of ‘Hum Kaagaz Se Zyada Neeyat Dekhte Hai.’ We remain committed as a lender to creating a more inclusive financial ecosystem for underserved individuals across India. We aim to reassure potential customers that we assess their needs fairly and transparently, fostering relationships built on the foundation of trust and support.”

    The Womb’s planner and founding partner Kawal Shoor said, “Achchi Neeyat was a clarion call we conceived for Piramal Finance last year. Early success and research showed that, in Piramal Finance, the underserved now saw someone who really was for them. Now was the time to extend a hand further and actively invite them in with ‘Aaiye Baat Karte Hain’. Market studies had shown that budget Bharat have been rebuffed for too long by the organised loans industry, and they’re used to hearing ‘no’ all too often. With ‘Aaiye Baat Karte Hain’ we want to make the ‘Neeyat’ proposition come alive even more compellingly, as also to make them feel valued, and included.”

    The campaign will be promoted across TV, social media, digital news publishers, and the company’s digital assets and branches.

  • SAMCO Securities launches its new latest TVC

    SAMCO Securities launches its new latest TVC

    Mumbai: SAMCO Securities, an investment-tech company, has launched a new TVC campaign titled “Options B.R.O. Banayega Aapko Options Trading Mein Pro”. This campaign is designed to educate investors and raise awareness about SAMCO’s latest feature, “Options B.R.O” (build, research, optimise) which simplifies options trading for retail investors.

    The derivative markets face a troubling issue: a staggering 97.8 per cent of traders have suffered significant losses due to the absence of effective hedging strategies. To bring awareness about this problem, SAMCO Securities has launched the campaign ‘Options B.R.O. Banayega Aapko Options Trading Mein Pro’. The campaign is created in collaboration with The Womb. The centerpiece of this initiative is a 30-second commercial that uses humour to highlight the challenges of options trading and demonstrate how Options B.R.O. can provide the necessary education and tools to overcome them.

    SAMCO Group founder and CEO Jimeet Modi commented, “Options trading can be incredibly challenging and intimidating, especially for those just starting. With Options B.R.O, we aim to simplify the process and provide traders with the essential tools and their trade’s Andekha Sach that help them to navigate the complexities of options trading and trade with confidence.”

    ‘Options B.R.O.’ campaign is a unique film featuring a man and a crow. In the film, the man, dressed in traditional attire, wonders aloud about becoming a pro in options trading. The crow responds with a series of ‘Kaw Kaw’ sounds, reflecting a common concern among traders. The man then enthusiastically reveals that with SAMCO’s ‘Options B.R.O.’ becoming an expert in options trading is now within reach. As the crow starts enjoying the food, the film underscores how SAMCO’s innovative platform transforms options trading into an accessible and empowering experience. The campaign reinforces SAMCO’s promise with the tagline, “Aapke Options Trading Ka Andheka Sach” (The unseen truth of options trading).

    SAMCO Securities chief growth officer Ajay Dusane added by saying, “The introduction of Options B.R.O is set to make a significant impact in the trading industry. We anticipate that this feature will be warmly received by traders, providing them with the resources they need to trade options with confidence and precision. It’s a game-changer that aligns with our mission to empower traders with their trade’s Andekha Sach and foster growth in the trading community.”

    The Womb chief creative officer Suyash Khabya said, “Options Trading is complicated. Its advertising shouldn’t be. We kept it simple yet ‘unignorable’ by drawing on Indian culture—a grandson conversing with his Dadu, who is a crow. This creative approach aims to engage traders and highlight the benefits of Options B.R.O. We’ve always enjoyed creating ads for SAMCO, and it shows in our work.”

    The Options B.R.O feature is now available on the SAMCO Trading App, ready to empower traders with the tools they need to excel in the competitive world of options trading. With this new addition, SAMCO continues its commitment to providing unseen insights that drive success for traders at all levels.

  • SAMCO’s “Stock Trading Satta Nahi, Science Hai” campaign goes viral with 8M plus views

    SAMCO’s “Stock Trading Satta Nahi, Science Hai” campaign goes viral with 8M plus views

    Mumbai: SAMCO Securities and The Womb are thrilled to announce that the inaugural episode of their groundbreaking series, “Traders ka Andekha Sach,” has surpassed a remarkable milestone of eight million views across various social channels. This significant achievement underscores the overwhelming response from viewers across the globe, demonstrating a keen interest in uncovering the unseen truths of the trading profession.

    Since its launch, the series has captivated audiences with its compelling narrative, shedding light on the intricate world of stock trading and challenging societal stereotypes associated with traders. Through a blend of humor, emotion, and insightful storytelling, the first episode offers a candid glimpse into the life of a dedicated trader, resonating deeply with viewers and prompting a reevaluation of perceptions surrounding the trading profession.

    SAMCO Group founder and CEO Jimeet Modi remarked, “We are immensely grateful to see the overwhelming response to ‘Traders ka Andekha Sach’ Episode 1. This milestone is a testament to the growing recognition of traders’ invaluable contributions to the economy and the financial markets. We are committed to continuing our mission of reshaping perceptions and providing personalized insights into the world of trading.”

    SAMCO Securities chief growth officer Ajay Dusane expressed his gratitude to the viewers and emphasized the importance of challenging stereotypes. “We are grateful for the tremendous support from our viewers, whose engagement has propelled the series to new heights,” said Dusane. “Through ‘Traders ka Andekha Sach,’ we aim to foster a deeper understanding of the science and analysis behind trading, debunking myths and highlighting the professionalism of traders.”

  • Diataal ropes in Tamannaah Bhatia for #MyHeartlovesDiataalD campaign

    Diataal ropes in Tamannaah Bhatia for #MyHeartlovesDiataalD campaign

    Mumbai: Diataal D, the rising multivitamin brand, has joined forces with Tamannaah Bhatia in its newly launched campaign #MyHeartLovesDiataalD. Diataal D stands out as a highly effective and unique multivitamin that supports a healthy heart. Diataal D is marketed by USV consumers, which also markets the Sebamed range of personal care and baby care products in India. Diataal range of products is part of its newly launched food & nutrition division.

    The campaign #MyHeartLovesDiataalD leverages tongue-in-cheek humor, to highlight the importance of vitamin D for a healthy heart, as 2 out of 3 in India suffer from vitamin D deficiency. The campaign features Tamannaah Bhatia in a rapid-fire round with a reality show host, highlights the importance of vitamin D for a healthy heart, and encourages health-conscious people to switch to DiataalD daily. The campaign features a series of multilingual films in Tamil, Telugu, Kannada Malayalam, and English to reach consumers across India. To further boost the campaign’s reach and build excitement, the brand will be promoting it across both traditional and digital platforms

    Sebamed president, consumer Shashi Ranjan shared: As an organization, we are committed to fostering healthier and happier communities through science-backed beauty and wellness products. Our brand ethos is deeply rooted in trusting science and bringing positive changes in the lives of people. We are thrilled to have Tamannaah Bhatia as our brand ambassador and with her innate ability to win over the hearts of millions of people across age groups and geographies, will encourage them to embrace healthier choices

    Commenting on the association, Tamannaah Bhatia shared: I am proud to be associated with Diataal. The brand’s unwavering commitment to educating and empowering people about the benefits of vitamin D for a healthy heart is commendable and inspiring. Diataal’s approach to creating awareness about health and sharing it in a manner that can resonate with everyone got me really excited. I am looking forward to being an intrinsic part of the Diataal family and including Diataal D in my diet.”

    Marketing head for nutrition, Shardul Bist shared #MyHeartLovesDiataalD campaign launches with a reality show backdrop, using rapid-fire rounds to highlight the role that vitamin D plays in supporting heart health and general well-being. We are excited to have Tamannaah Bhatia as the face of the brand. With Tamannaah herself being an amazing wellness enthusiast and an accomplished actor, I am sure it will resonate extremely well with a health-conscious audience in Pan India across all age groups.

    The Womb head of account management Dhaval Jadwani shared: “In today’s day and age, nutrition and wellness have become an indisputable part of our lives. The issue around lack of vitamin D and heart health is a concerning one that the brand is taking the lead on. The #MyHeartLovesDiataalD campaign explains the criticality of vitamin D for a healthy heart in a manner that will resonate well with audiences across age groups. The rapid-fire round adds a nice tongue-in-cheek humor to bring alive the message.”

    Korra chief operating officer Saket Vaidya said “Diataal D is a multivitamin solution which augments nutrition and is fortified with the right proportion of this essential vitamin. Contextualizing this message to the Indians at large was very important here, and something the audience is familiar with is the association of the heart with desires. #DilChaaheSirfDiaatalD or #MyHeartLovesDiataalD amplified by Tamannaah’s appeal bridges the gap, educates the audience, and presents the solution in a way they can appreciate.  Super thrilled to see this campaign break out and make waves across mediums.”

  • Diataal ropes in Tamannaah Bhatia for #MyHeartlovesDiataalD campaign

    Diataal ropes in Tamannaah Bhatia for #MyHeartlovesDiataalD campaign

    Mumbai: Diataal D, the rising multivitamin brand, has joined forces with Tamannaah Bhatia in its newly launched campaign #MyHeartLovesDiataalD. Diataal D stands out as a highly effective and unique multivitamin that supports a healthy heart. Diataal D is marketed by USV consumers, which also markets the Sebamed range of personal care and baby care products in India. Diataal range of products is part of its newly launched food & nutrition division.

    The campaign #MyHeartLovesDiataalD leverages tongue-in-cheek humor, to highlight the importance of vitamin D for a healthy heart, as 2 out of 3 in India suffer from vitamin D deficiency. The campaign features Tamannaah Bhatia in a rapid-fire round with a reality show host, highlights the importance of vitamin D for a healthy heart, and encourages health-conscious people to switch to DiataalD daily. The campaign features a series of multilingual films in Tamil, Telugu, Kannada Malayalam, and English to reach consumers across India. To further boost the campaign’s reach and build excitement, the brand will be promoting it across both traditional and digital platforms

    Sebamed president, consumer Shashi Ranjan shared: As an organization, we are committed to fostering healthier and happier communities through science-backed beauty and wellness products. Our brand ethos is deeply rooted in trusting science and bringing positive changes in the lives of people. We are thrilled to have Tamannaah Bhatia as our brand ambassador and with her innate ability to win over the hearts of millions of people across age groups and geographies, will encourage them to embrace healthier choices

    Commenting on the association, Tamannaah Bhatia shared: I am proud to be associated with Diataal. The brand’s unwavering commitment to educating and empowering people about the benefits of vitamin D for a healthy heart is commendable and inspiring. Diataal’s approach to creating awareness about health and sharing it in a manner that can resonate with everyone got me really excited. I am looking forward to being an intrinsic part of the Diataal family and including Diataal D in my diet.”

    Marketing head for nutrition, Shardul Bist shared #MyHeartLovesDiataalD campaign launches with a reality show backdrop, using rapid-fire rounds to highlight the role that vitamin D plays in supporting heart health and general well-being. We are excited to have Tamannaah Bhatia as the face of the brand. With Tamannaah herself being an amazing wellness enthusiast and an accomplished actor, I am sure it will resonate extremely well with a health-conscious audience in Pan India across all age groups.

    The Womb head of account management Dhaval Jadwani shared: “In today’s day and age, nutrition and wellness have become an indisputable part of our lives. The issue around lack of vitamin D and heart health is a concerning one that the brand is taking the lead on. The #MyHeartLovesDiataalD campaign explains the criticality of vitamin D for a healthy heart in a manner that will resonate well with audiences across age groups. The rapid-fire round adds a nice tongue-in-cheek humor to bring alive the message.”

    Korra chief operating officer Saket Vaidya said “Diataal D is a multivitamin solution which augments nutrition and is fortified with the right proportion of this essential vitamin. Contextualizing this message to the Indians at large was very important here, and something the audience is familiar with is the association of the heart with desires. #DilChaaheSirfDiaatalD or #MyHeartLovesDiataalD amplified by Tamannaah’s appeal bridges the gap, educates the audience, and presents the solution in a way they can appreciate.  Super thrilled to see this campaign break out and make waves across mediums.”

  • Sebamed unveils new campaign #pHmatters for their Hair Care portfolio

    Sebamed unveils new campaign #pHmatters for their Hair Care portfolio

    Mumbai: Sebamed, German personal care brand with a legacy of over 60 years, has announced the launch of its latest integrated campaign #pHmatters. The campaign re-affirms Sebamed’s commitment to highlight the importance of using pH 5.5 based products for healthy hair and skin. Sebamed products are made of highest quality ingredients with pH 5.5 benefits and are known worldwide to be highly efficacious backed by robust scientific research.

    The campaign #pHmatters leverages tongue in cheek humour, to highlight the importance of the role of pH 5.5 based products for healthy hair and scalp. In the campaign the spotlight shines on Sebamed’s Anti- Hairloss Shampoo with pH 5.5 and highlights its importance for healthy scalp and hair and its impact of good hair in consumer’s life. The campaign features a series of multilingual films in languages such as Hindi, English, Kannada, Marathi, Tamil, Telugu and Malayalam to reach consumers across India. To further boost the campaign’s reach and build excitement, the brand will also be promoting it across all media platforms including TV, Digital, social media, Print, Movie screens and out-of-home.

    Sebamed president – USV Consumer Products Shashi Ranjan said, “We are a purpose driven organization that has constantly challenged the convention and redefined the perspectives in the realm of personal care with singular focus on bringing positive impact in the lives of our consumers. #pHmatters campaign stands as a testament to our commitment, as we highlight the importance of pH 5.5 for healthy hair and scalp basis evidence-based science. As a brand committed to transparency and authenticity, we invite our audiences to join the conversation on the importance of pH 5.5 for healthy hair and skin.”

    Sebamed category head Abhinav Sebamed shared, “The launch of our new #pHmatters campaign reaffirms our commitment to enable consumers with new knowledge backed by science. The #pHmatters campaign leverages tongue in cheek humour to land the point that hair plays a very important role in our consumers life and pH 5.5 based hair care products help in maintaining healthy hair and scalp. The campaign highlights the criticality of using pH 5.5 based products for healthy hair and urges consumers to switch to Sebamed range of hair care products with perfect pH5.5.”

    The Womb creative head Suyash Khabya said, “The campaign has a unique presentation of humour, without trying too hard. It’s simple yet unignorable. In an absurdist situation of a funeral, a father is eulogising his son. However, as the ad progresses things take an interesting turn as he starts speaking about ‘regrets’ in the same breath as ‘hair loss’. The plot is engaging and the brand messaging bang on. Apart from the master film, there are interesting, witty 10 seconders, an OOH campaign and more digital ideas.

  • Truecaller announces hard-hitting campaign to protect India from harassment & scam

    Truecaller announces hard-hitting campaign to protect India from harassment & scam

    Mumbai: The global communications platform, Truecaller, launched a new brand campaign on Thursday to convey an important message. Conceptualised by Truecaller and The Womb, it depicts the true essence of India and its people.

    The films, launched under the campaign, are a humble attempt to leave a mark on the audience with the use of the “laal rang’’ to signify scam/harassment calls. It seamlessly ties back to the popular saying: “Buri nazar wale tera muh kala.” The campaign is aimed at creating a safe space in the world of online communication.

    In a quest to go that extra mile and help users stay away from spam, scams, and online fraud, Truecaller has been undertaking various initiatives in the form of campaigns, working with the government and creating awareness among the youth with the help of cyber safety training. Be it harassment in the form of unwanted/unwelcome attention or OTP and lottery fraud, Truecaller has been instrumental in helping people fight back.

    Speaking about the campaign films, Truecaller chief commercial officer Kari Krishnamurthy said, “Indian culture is very deep-rooted and the practices and customs we follow are a result of strong beliefs. With this campaign, we have not only tried to capture the core of the problem faced by people in the form of harassment and scams but also how it is the collective feedback and spam markings from the community that make such fraudulent calls appear red. I’m hopeful that with the help of these meaningful films, we will be able to further our cause and help create a line of defence against unwanted communication.”

    Further elaborating on the idea behind the campaign, The Womb co-founder Navin Talreja said, “Truecaller has been in India for more than seven years and has done significant work to make the basic functionality of smartphones safe and secure, with a special focus on women and the elderly. Through the consumer work our team did in smaller towns, i.e., “Bharat,” we realised that the product was highly relevant for them, but awareness and discovery were limited. This discovery gave us our brief: to launch Truecaller for “Bharat” in the most simple yet disruptive way. The product benefits both the individual user and the community at large. With this campaign, our intent is to start a movement and make India’s largest community help safeguard each other.”

  • Truecaller collaborates with The Womb for communication duties

    Truecaller collaborates with The Womb for communication duties

    Mumbai: Truecaller has roped in The Womb to chart out an impactful communication drive in India. The agency will be responsible for the brand’s communication strategy, thereby propelling long-term brand building through the power of robust strategic thinking and powerful storytelling.

    Speaking on the partnership, Truecaller chief commercial officer Kari Krishnamurty said, “We are delighted to welcome The Womb as our creative partner in India. The Womb has proven expertise that helps reach the consumer with meaningful storytelling. Together, we are looking forward to creating more impact and elevating our brand proposition, making Truecaller an obvious choice for every consumer to experience safety in communication.”

    The Womb co-founder Kawal Shoor said, “The team at Truecaller is young and restless. They are ready to take on challenges head-on and are not scared to take risks or to do things that have never been done before. This makes a great culture fit with what we believe and the work we create. We are up for the challenge and are excited. Shouldering the responsibility of a young tech brand, we are geared up to face the challenges and grab the opportunities with both hands to create work that is simple yet unignorable.”

    Kawal further added, “Over the years, Truecaller has been working towards empowering consumers to make the right choices. We feel it’s a great time to take this opportunity to the next level and engage with the consumers at a deeper level, which is beyond just being a caller ID. We feel that in the last seven years, we have just touched the tip of the iceberg and there is so much more that Truecaller has to offer to ‘Bharat’.”