Tag: The Wellness Co

  • Pickled in action as Mumbai serves first smash of Picklebay India tour

    Pickled in action as Mumbai serves first smash of Picklebay India tour

    MUMBAI: Rackets up, Mumbai, the pickleball party is about to begin. India’s first all-in-one pickleball platform, Picklebay, is stepping onto the court with the opening leg of its India Tour, scheduled from 31 May to 1 June, 2025. From amateurs to aces, teens to the 35 plus crowd, the event promises a rally of talent across singles, doubles, mixed, and age-group categories, making it one of the country’s most inclusive sporting formats.

    This isn’t just a tournament, it’s a slice of sport, culture, and community, served with a digital edge and a side of pancakes.

    “We’re excited to launch the tour in Mumbai, a city that perfectly captures the spirit of this new-age sport,” said Picklebay founder & CEO Siddhant Jatia. “This is more than a tournament. It’s a platform for community, culture, and the future of pickleball in India.”

    The Mumbai leg is powered by a colourful squad of youth-first brands:

    ●    Yaba (equipment partner)

    ●    The Wellness Co (wellness partner)

    ●    Plum Goodness (skincare partner)

    ●    Total Sports and Fitness (retail partner)

    ●    Franklin X-40 (official match ball sponsor)

    ●    99 Pancakes (dessert partner, for post-match sweet tooth)

    But the real tech MVP is Picklebay’s digital backbone, which ensures real-time fixtures, scoring, and updates eliminating chaos and amplifying the competitive spirit. The seamless platform makes the sport more accessible and enjoyable, especially for India’s growing tribe of urban recreational athletes.

    With the pickleball wave growing louder across India’s metros, this tour could be the ace that brings the game mainstream. And as Mumbai gets ready to smash, volley, and spin its way through the weekend, one thing’s clear Picklebay is here to play.