ITV

Tag: The Traitors

  • Prime Video’s Prime Day streamfest goes global, from Panchayat to Priyanka

    Prime Video’s Prime Day streamfest goes global, from Panchayat to Priyanka

    MUMBAI: Prime Video clearly had its popcorn moment. For its Prime Day 2025 bonanza (July 12–14), the streamer rolled out 17 titles across Indian and global languages—and the world hit play hard.

    From the narrow lanes of Nagpur to Netflix’s home turf, Amazon’s homegrown content made noise everywhere. Viewers across 4,400+ Indian towns and cities and in 224 countries and territories lapped up titles like Panchayat season 4, the edgy reality drama The Traitors, and Priyanka Chopra-Idris Elba-John Cena action flick Heads of State.

    Panchayat’s fourth outing hit record numbers, marking the biggest launch in the franchise’s history. Audiences from 180+ countries tuned in during its launch week, with viewership spread across 95 per cent of India’s pin codes. The show even bagged a spot in the Top 10 trending list in 42 countries on day one.

    The unscripted nail-biter The Traitors held fans hostage in 88 per cent of pin codes across India. So naturally, Prime has greenlit season 2. Panchayat season 5 is already in the works and slated for a 2026 premiere.

    But it wasn’t all about desi delights. Prime Video’s international Prime Day slate—featuring Korean romances like Good Boy and Head Over Heels, and Japanese anime like City and the Animation—struck gold too. American heavy-hitters like Dexter: Resurrections, Ballard, and Deep Cover kept screens sizzling.

    “Through our spectacular content line-up, we delivered one of the most engaging experiences for our customers this Prime Day,” said Prime Video, India director & head of SVOD business, Shilangi Mukherji. “While our content resonated deeply and strongly across India, the exceptional response from global audiences to our Indian titles demonstrates the growing influence of Indian entertainment on the world stage. As we continue to take Indian stories global, we’re equally dedicated to bringing premium international content to our Indian audiences, ensuring a truly borderless entertainment experience.”

    It’s not just what you stream, it’s how. With subtitles and dubs in Indian languages, Prime Video’s “global meets local” mantra is clearly paying off. From Uppu Kappurambu to Heads of State, it was a full house at the world’s biggest virtual cinema.
     

  • Swiggy and Prime Video pull a fast one on foodies with mind-bending Traitors menu

    Swiggy and Prime Video pull a fast one on foodies with mind-bending Traitors menu

    MUMBAI: When Prime Video and Swiggy say ‘taste the betrayal’, they’re not speaking metaphorically. This week, India’s top OTT giant and the country’s favourite food delivery platform joined forces to mark the launch of the reality thriller The Traitors — not with banners and billboards, but with a plate of pure deceit. The new food experience, cheekily titled ‘Dhoka Khao’, brings illusion to the menu with dishes that look like one thing but taste like another, through a playful partnership with cult favourite Louis Burger.

    The campaign went live on 12 June exclusively on Swiggy’s Drops — a limited-time section of the app known for quirky culinary experiments. Available only until supplies last, the dishes rolled out in phases across Mumbai, Delhi, Bangalore, Pune and Chennai.

    The theatrical twist lies in two trickster dishes. First up: Two Faced Cupcake, a savoury cornbread sneakily dressed up in dessert clothing with mashed potato frosting. And then there’s Fries Over Lies, which look like your standard fries but serve up sweet flavours instead.

    “Just like the show, the food in this campaign is full of surprises”, said Swiggy Ltd CBO Sidharth Bhakoo. “It’s not just about what you watch or what you eat, it’s about elevating both in a way that keeps you guessing till the very last bite”.

    Massive Restaurants’ founder & MD Zorawar Kalra, who leads the Louis Burger brand, added, “With Louis Burger at the helm, we’ve crafted an experience where food meets illusion — each bite surprises, delights, and keeps you guessing, much like the show itself. These limited-edition drops are not just burgers; they’re a bold experiment in storytelling through taste”.

    Kalra also praised Swiggy’s Drops as a platform for risk-taking and creativity. “Swiggy’s technology and logistics have allowed us to scale efficiently while maintaining the quality our brands are known for”, he said. “Their innovative approach offers a unique platform for our teams to experiment and engage with audiences in fresh, creative ways”.

    Backed by celebrity restaurateur Kalra and Prime Video’s storytelling muscle, the ‘Dhoka Khao’ campaign isn’t just a food promo; it’s a deliciously layered metaphor for the show it promotes. The collaboration pushes the envelope on how food, fiction and fandom can collide to deliver new-age, screen-to-plate experiences.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Swiggy (@swiggyindia)