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Tag: The third eye

  • Eye on safety: V-Guard’s Puja film urges vigilance for women’s protection

    Eye on safety: V-Guard’s Puja film urges vigilance for women’s protection

    MUMBAI: Specs appeal with a sting. V-Guard has marked Durga Puja with a stirring campaign that flips fiction into a wake-up call on women’s safety. The electricals major’s new ad film, ‘The third eye,’ opens with a striking concept: futuristic eyewear that scans faces, flags harassers, and alerts the police. As the young protagonist walks the streets, troublemakers are swiftly identified, creating a sense of safety and power.

    But then comes the gut punch. The glasses aren’t real, only the menace is. V-Guard’s message is simple: society must not wait for miracle gadgets to shield women. Instead, each of us must awaken our own “third eye” of awareness to reflect, respect and protect.

    Launched during Durga Puja, the campaign draws a sharp parallel with the goddess herself, worshipped as a symbol of strength and courage, reminds viewers to honour that spirit in every woman, every day.

    “Durga Puja is a timeless reminder that good conquers evil. The real tribute lies in how we protect and respect women around us,” said V-Guard, vp – brand & communication, Nandagopal Nair.

    Directed by Ralph&Das’s, Anil Ralph Thomas, the AI-powered yet human-scripted film was designed to be an eye opener, not a tech fantasy. To widen the message, V-Guard has partnered with Instagram influencers to spark conversations online.

    This festive season, the brand invites everyone to awaken their inner third eye, not through gadgets, but through conscience.

  • Mahesh Bhatt encourages debate on censorship at Elevate 2015

    Mahesh Bhatt encourages debate on censorship at Elevate 2015

    MUMBAI: Filmmaker-activist Mahesh Bhatt moderated a debate on the topic of censorship with Bollywood stalwarts Amit Khanna, Sudhir Mishra, Bhawana Somaaya and Ketan Mehta making their stand at The Third Eye’s program Elevate 2015, the second annual conclave held at The Club, Mumbai, this week.

     

    With a discussion on creating synergies between regulatory bodies and industry leaderships, the industry heavyweights mulled on how the Central Board of Film Certification (CBFC) and other regulatory authorities can look ahead in time and create a vision for creative communities; thus empowering audiences.

     

    Bhatt asked some thought-provoking questions. “Is there a role that the regulators really have to play in the digital age,” he wondered. “Is there a way for content creators to establish a non-confrontational dialogue with the government regulatory bodies?”

     

    Industry doyen Amit Khanna opined, “In the 21st century, given the way technology has allowed us to interact with each other, there is no role for anything called censorship in the audio-visual media.”

     

    “The censorship is no longer a possibility in any way in today’s digital age. This is the first time in history that such a thing is possible,” marked director Sudhir Mishra. 

     

    Director Ketan Mehta was blunt. “Censorship is corrupt and immoral exercise of power,” he said.

     

    Veteran journalist, author and an ex-member of the CBFC, Bhawana Somaaya pointed out that the Censor Board has a provision where filmmakers have a right to refuse and argue with the objections of the Board in their entirety. She felt that “censorship is being interpreted in a wrong way. It is being misunderstood. There are guidelines for it and they require some modifications.”