MUMBAI: Advertising veteran Samir Sagar has stepped into a new role as senior vice president at TBWAIndia, charting the next chapter of a career brewed in strategy, storytelling and brand wizardry.
Before joining TBWA, Sagar helmed the business at Famous Innovations as Business Head, where he led integrated marketing and brand communication mandates for marquee clients. His longest stint, however, was at MullenLowe Lintas Group, where he spent seven years rising through the ranks from associate vice president to senior vice president, shaping campaigns across Mumbai and Bengaluru.
Sagar’s early journey took him through McCann Erickson as brand leader and The Thinking Machine in Jakarta, where he worked as brand partner, experiences that helped sharpen his strategic lens and creative instincts.
With this move, Sagar brings his trademark blend of insight, innovation and leadership to TBWA, an agency known for its “Disruption” philosophy. It’s a fitting match, one creative disruptor joining another.