ITV

Tag: The Test Case

  • ALTBalaji’s ‘The Test Case’ stands out amongst the rest with raving reviews from the critics and the viewers

    ALTBalaji’s ‘The Test Case’ stands out amongst the rest with raving reviews from the critics and the viewers

    ALTBalaji’s eagerly awaited show ‘The Test Case’ featuring Nimrat Kaur in the lead, streamed on the ALTBalaji app and website on 26th January, 2018 and in just three days of its launch the #ALTBalajiOriginal has been a hit online!

    Nimrat Kaur who essays the role of Captain Shikha Sharma in the show has passed the test with raving reviews from critics and the audience alike. The internet has been abuzz with viewers and critics praising the show’s concept, storyline, direction and performance of every actor, part of the show.

    The show has been garnering tremendous support from women as well as men from the different strata of life as it attempts to break gender stereotypes with its concept. ALTBalaji’s social media campaign #WomenInGreen has been an instant hit too with celebrities as well as the aam aadmi joining the campaign and urging others to do so.

    While the critics and audience are bowled over by Nimrat Kaur’s bravura act in The Test Case, performances by the talented Atul Kulkarni, Annup Soni, Rahul Dev and Juhi Chawla are also being appreciated.

    Being called #TheBestCase, it’s a show that’s ahead of its time and the one that should not be missed. The show attempts to highlight relevant issues around women in combat roles in Indian army as Captain Shikha Sharma (Nimrat Kaur) in the show is first such TEST CASE and her struggles and battles with traditionally male dominated but highly revered combat arm of Indian Army.

    Talking about the success of the show ALTBalaji of Officer Marketing Chief, Manav Sethi said, “We are elated with the response to The Test Case. It’s a powerhouse show of ALTBalaji and the one that’s ahead of its time. The show is different from other shows available on various other OTT platforms and we are glad that the show is appreciated for being distinct and stands out amongst the rest.”

    Directed by Vinay Waikul, featuring Nimrat Kaur, Atul Kulkarni, Rahul Dev, Manit Joura, Annup Soni, Sameer Kochhar, Akshay Oberoi and Juhi Chawla The Test Case is streaming now on the ALTBalaji app and the website.

  • ALTBalaji’s #WomenInGreen campaign delivers the goods

    ALTBalaji’s #WomenInGreen campaign delivers the goods

    MUMBAI: ALTBalaji original The Test Case has been the most talked about show since its release and owing to the buzz around the show a unique campaign has gone viral on internet. #WomenInGreen, a campaign initiated by ALTBalaji, salutes and honours those brave women who dare to wear the green army uniform and are ready to face every challenge and serve the country against all odds. The campaign was kickstarted by Ekta Kapoor who recently posted a video of herself on her social media handle talking about #WomenInGreen movement.

    The movement focuses on how women are playing all kinds of roles in real life today that were traditionally not available to them earlier. It encourages the idea that combat forces in Indian Army should open its doors for Indian women and raises a significant question like – don’t women also have a right to give their life for this country?

    Speaking about the campaign and its impact Manav Sethi, CMO, ALTBalaji said, “Women in combat roles is an idea whose time has come for India and Indian army. Our show The Test Case is an attempt in that direction. We have tried to identify issues and ask some relevant questions through this story as these questions have never been asked before. #WomeInGreen is a campaign to acknowledge and recognise women’s contributions to Indian army. To our surprise, what started with one such Instagram and Twitter post by Ekta and Nimrat, started to spread virally and is still growing. Wonder why many men haven’t participated in it yet!”

    In tandem with the theme of #WomenInGreen, the platform’s upcoming military drama is about India’s first woman combat army officer. The show attempts to highlight relevant issues around women in combat roles in Indian army as Captain Shikha Sharma played by Nimrat Kaur who is also the first TEST CASE. The story revolves around her struggles and battles with traditionally male dominated but highly revered combat arm of Indian army and is all set to stream on the ALTBalaji app and the website this Republic Day.

    By disseminating the message of this campaign, ALTBalaji wants to reinforce that women can achieve any goal they put their mind to and no obstacle is insurmountable. TV celebrities such as Krystle D’Souza, Madhurima Tuli, Nimrat Kaur, Surveen Chawla, Mouni Roy and Zuber Khan thronged the internet with videos of themselves in green supporting the initiative.