ITV

Tag: The Sunday Guardian

  • ITV Network strikes a festive chord with Rasrang ad engagement platform

    ITV Network strikes a festive chord with Rasrang ad engagement platform

    MUMBAI: Festivals in India aren’t just about lights, laddoos and laughter, they’re also prime time for brands to shine. ITV Network has now rolled out Rasrang, a festive-special ad engagement platform designed to help advertisers hit the right note with over 100 million users across India. With Navratri, Diwali and Christmas just around the corner, the timing is more than auspicious.

    Rasrang blends data-driven targeting with editorial storytelling, giving brands both cultural resonance and measurable impact. Built on the scale of ITV’s flagship platforms including Newsx, Newsx World, India News, Inkhabar, The Daily Guardian and The Sunday Guardian the offering provides a multi-platform push across web, social, video and marquee live events. Brands can tap into 8,500 plus audience cohorts spanning entertainment, auto, BFSI, health, fitness, fashion, travel, sports and tech, while leveraging premium ad formats like Display, Video, Spotlight and AdTalk.

    What sets Rasrang apart is its promise to deliver not just eyeballs, but ROI with recall. According to iTV, its digital properties already generate 100 million impressions monthly across websites, social media, YouTube and events. This reach, paired with Rasrang’s precision, positions campaigns to ride India’s festive frenzy while staying relevant to regional cultures and consumer aspirations.

    The ethos remains rooted in iTV’s DNA of fearless journalism, incisive analysis and credible storytelling, now extended to brand partnerships. As the festive calendar kicks into high gear, Rasrang pitches itself as the stage where advertisers can not just be seen, but remembered, a platform where data meets diya, and campaigns celebrate alongside the country.
     

  • iTV Network shuffles its pack with two chief executive appointments

    iTV Network shuffles its pack with two chief executive appointments

    NEW DELHI: India’s iTV Network has announced a significant management reshuffle that sees two of its executives elevated to chief executive roles, effective 13 August 13. The appointments signal the network’s determination to capitalise on India’s booming digital media market whilst reinforcing its traditional broadcasting strengths.

    Akshansh Yadav has been appointed chief executive of digital operations, taking charge of what the network describes as its “most dynamic digital properties.” Yadav, who brings over a decade of experience from heavyweight media organisations including ABP News, Zee News and the India Today group, will oversee an eclectic portfolio spanning NewsX, India News, The Daily Guardian, The Sunday Guardian and Inkhabar.

    His credentials extend beyond traditional media. A computer science engineering graduate from Rajasthan Technical University with an MBA from MICA and a machine learning qualification from Harvard University, Yadav has also cut his teeth in fintech and direct-to-consumer sectors at Canara HSBC Insurance, Insurance Dekho and CarDekho. This blend of media savvy and tech expertise positions him well for iTV’s digital ambitions.

    Meanwhile, Rishabh Gulati becomes chief executive of NewsX, NewsX World, NXT and—rather unexpectedly—the Indian Arena Polo League. A journalist with more than two decades in electronic media, Gulati has been instrumental in building NewsX’s credibility and will now oversee the network’s push into international markets through NewsX World, whilst nurturing NXT as what the company calls a “trendsetter focused on future affairs.”

    The polo league addition reflects iTV’s appetite for diversification beyond news into premium sports content—a strategy that mirrors other Indian media conglomerates seeking new revenue streams.

    “High-quality content is at the core of our work at iTV Network,” said iTV Foundation  chairperson Aishwarya Pandit Sharma. The restructuring, she explained, would enable “swifter decision-making and better cross-platform collaboration” whilst better equipping the network to tackle “the challenges of the rapidly changing media environment.”

    The appointments come at a pivotal moment for Indian media. Traditional broadcasters face mounting pressure from streaming platforms and digital-first news operations, whilst advertisers increasingly shift budgets towards digital channels. India’s digital advertising market is expected to grow at a compound annual growth rate of over 20 per cent, making the battle for digital dominance increasingly fierce.

    For iTV Network, owned by entrepreneur Kartikeya Sharma, these leadership changes represent a bet that specialised management can unlock growth across its diverse properties. The network’s portfolio spans serious news through The Daily Guardian to entertainment-focused content, requiring different strategies and audience approaches.

    The challenge for both executives will be maintaining editorial credibility whilst driving commercial growth in an increasingly crowded and competitive market. With regional players expanding nationally and global platforms localising content, iTV’s success will depend on how effectively it can leverage its established brand whilst innovating for digital-native audiences.

  • iTV Network launches new brand campaign; revamps logo

    iTV Network launches new brand campaign; revamps logo

    MUMBAI: iTV Network launches a mega brand campaign for the first time since its inception covering all its media brands namely NewsX, India News (National and its four regional channels) and its two print publications – The Sunday Guardian and Aaj Samaj. Starting 16 March, 2015 iTV Network will also reveal a fresh look.

     

    Themed as ‘Connecting Dots…’, this new brand campaign will replicate the channel’s vision and editorial ethos. Every dot has a story. They are often the links to the bigger patterns of the universe and life. But these are often so tiny that we miss it literally and metaphorically. iTV Network will find the invisible and connect them with what is known and discover what is still a possibility.

     

    Speaking on the launch of this campaign, iTV Network managing director Kartikeya Sharma said, “This is the first time we are launching a brand campaign for the entire network since its inception. This will take the network’s philosophy to the next level.”

     

    iTV Network Group CMO Savvy Dilip added, “We are confident that this new look of the network complemented by this brand campaign will be highly appreciated and bring in a breath of fresh air to the brand. This campaign will be supported by a robust 360 degree marketing campaign.”

  • MJ Akbar joins BJP as spokesperson

    MJ Akbar joins BJP as spokesperson

    MUMBAI: A line of journalists have begun showing their political stances of late. First Shazi Ilmi and Manish Sisodia quit their respective jobs to join upcoming Aam Aadmi Party (AAP). Now one of India’s top notch journalists MJ Akbar has joined another party- the Bharatiya Janata Party (BJP) as its official spokesperson.

     

    The PTI quotes him as saying “I have come back to politics because of policy. The crisis in front of the country is known to all. This is an opportunity to do whatever little we can do for our country.”

     

    Akbar is renowned for starting The Telegraph, The Asian Age and The Sunday Guardian. The latter is now a part of Information TV Group managed by Kartikeya Sharma that runs NewsX and India News channels.

     

    Additionally, Akbar is also currently hosting a show on NewsX called ‘Decode India with MJ Akbar’.

     

    He is currently the editorial director of The Sunday Guardian. Earlier he was associated with the TV Today group.

  • NewsX launches ‘Decode India with MJ Akbar’

    NewsX launches ‘Decode India with MJ Akbar’

    MUMBAI: NewsX, India’s New News leader has launched a unique show ‘Decode India with MJ Akbar’. The show will be the first of its kind where the guest will lead the questions and discussions. The show will see MJ Akbar taking up current issues of national significance and demystifying them for the viewer with an investigative and informative show that is backed by the expertise, knowledge and journalistic experience of the host.

     

    The weekly show will be aired on NewsX on Sundays at 10:00 am and 10:00 pm. Each episode will feature an illustrious, well experienced and high profile guest along with Akbar who plays the role of a well-informed viewer. The guest will question, argue, give his opinion and probe MJ Akbar on the topic. The inaugural episode of the 30 minute weekly show featured Indian lawyer and politician Ram Jethmalani who discussed if there should be a referendum in Kashmir on the Indian Army.

     

    MJ Akbar, a top notch journalist and author, comes with an experience of more than 40 years. Currently the Editorial Director of The Sunday Guardian newspaper, Akbar is the Founder Editor of The Asian Age and The Telegraph newspapers. Besides being the Editorial Director of India Today magazine and The Deccan Chronicle newspaper in the past, he has written several non fictional best sellers in own rights.

     

    About NewsX

     

    NewsX is India’s New English News Leader. With ‘News Not Noise’ as its positioning, the channel’s editorial philosophy is to present news in an un-biased, non-partisan manner, with an emphasis on facts, not opinions. NewsX brings to viewers hard core news and stays away from hysteria and sensationalism. The channel’s constant endeavor to engage viewers, not enrage them has been the hallmark of the emergence of NewsX in recent times as India’s # 1 English news channel. As per TAM ratings, NewsX emerged as the # 1 choice of the young, aspiring and the urbane in 2013. The leadership story continues with NewsX emerging as the # 1 English news channel with a whopping market share of 34 percent across six metros as per the latest TAM week 2’14 ratings in the 25-44 age group.