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Tag: The Souled Store

  • Bhartiya Mall of Bengaluru adds 16 new brands in six months of growth

    Bhartiya Mall of Bengaluru adds 16 new brands in six months of growth

    MUMBAI: Bhartiya Mall of Bengaluru, the city’s premier lifestyle and shopping destination, has strengthened its retail portfolio with 16 brand launches in just six months, marking an impressive phase of growth and curation. The latest to join its expanding lineup is The Souled Store, one of India’s most popular homegrown D2C apparel and lifestyle brands.

    With its quirky, pop-culture-inspired aesthetic and officially licensed merchandise from Marvel, Disney, DC, Harry Potter, and Friends, The Souled Store brings an immersive, experience-led space to Bhartiya Mall’s fashion floor: one designed for millennial and Gen Z shoppers who crave creativity, comfort, and self-expression.

    “Our retail mix is carefully curated to reflect the preferences of our catchment,” said Bhartiya Urban senior vice-president Ramaraju KN. “With a large base of millennials and Gen Zs, we’re focused on bringing in dynamic, experience-driven brands that resonate with their lifestyle and aspirations.”

    The Souled Store joins a vibrant lineup of recent entrants including Shobitam, Peachmode, Biglilpeople, Indyvarna, Hush Puppies, Frangipani (featuring Chumbak, Imara, Voylla, and Abhishti), and Zoul & Zera. Earlier this year, the mall expanded into the home category with HomesToLife, offering premium furniture and design-led living solutions from Domicil, Fabbrica, and Corian.

    Bhartiya Mall has also diversified its dining and lifestyle offerings, welcoming Frank’s Hot Dog, Liquid Story, and Lily Bloom’s, alongside five new kiosks including Cookie Man, Taara, Quem, The Man Company, and 3m Car Care.

    Strategically located within the Bhartiya City township near Hebbal, the 7.5-lakh-square feat mall has emerged as a go-to lifestyle hub for North Bengaluru, catering to Gen Z, millennials, families, and working professionals alike. With an expanding catchment averaging 3,000 new homes and 3,000–5,000 office seats added each month, the mall is ideally positioned to meet the evolving needs of the city’s fast-growing population.

  • The Souled Store casts a retail spell in Colaba and rolls into Bhatinda in style

    The Souled Store casts a retail spell in Colaba and rolls into Bhatinda in style

    MUMBAI: Some brands hang up neon signs. The Souled Store builds a wizarding alley and paints an entire building like a truck. In its latest expansion, the pop culture-led fashion and lifestyle brand has opened two highly thematic stores—one in Mumbai’s Colaba and the other in Punjab’s Bhatinda—each tailored to offer an experience as unforgettable as the merchandise inside.

    In Colaba, The Souled Store has conjured up a Harry Potter-inspired wonderland, transporting shoppers straight into Diagon Alley. The store features atmospheric lighting, magical décor, and architectural details that echo the iconic wizarding universe. This is not a retail outlet—it’s a portal. Designed with intricate care, the space feels like a living tribute to J.K. Rowling’s world.

    Meanwhile, Bhatinda’s outlet is a roaring tribute to Indian roads. Crafted in the image of a giant colourful truck, the store’s façade mirrors the bold, playful, and kitschy aesthetic of Punjabi truck art. With its massive presence and unmistakable design, it functions not just as a fashion stop but a visual landmark celebrating desi street culture.

    “We’re incredibly excited about these two openings”, said The Souled Store co-founder Vedang Patel. “At The Souled Store, we believe that a store should be more than four walls—it should be an experience. Colaba and Bhatinda are two very different expressions of that vision: one magical, the other rooted in local culture. Both are unforgettable”.

    With 50 stores now across India, the brand continues its mission to redefine retail as a playground for fandoms, storytelling, and self-expression. From Hogwarts to highways, The Souled Store’s journey seems determined to colour outside the lines.

  • Disney Consumer Products in India teams up with brands and retailers

    Disney Consumer Products in India teams up with brands and retailers

    Mumbai: To celebrate the release of Marvel Studios’ ‘Deadpool & Wolverine’, Disney Consumer Products India has collaborated with 25 brands across apparel, accessories, food and beverage, and technology to launch an array of themed merchandise locally. These brands include Adidas, boAt, Coca-Cola, Myntra, NESTLÉ POLO, The Souled Store, Wrogn and more.

    For nearly 85 years, the Marvel Cinematic Universe has introduced diverse characters and compelling stories, transforming Marvel Super Heroes into pop-culture icons that are well loved in India. Deadpool joins the ranks of powerhouses like Iron Man, Captain America and Thor, and his sensational appeal has brands in India diving into the extended Marvel Universe with this latest and highly anticipated movie release.

    Disney Consumer Products, India, director Priya Nijhara said, “Deadpool’s refreshing charisma and irreverent humour has amassed formidable fandom in India, particularly with the Gen Z audience. This reflects Marvel’s enduring relevance today and fuels our excitement as we join forces with exceptional brands to roll out an expansive line of Deadpool & Wolverine themed products in celebration of the movie release.”

    Here are some of the Marvel Studios’ ‘Deadpool & Wolverine’ inspired merchandise to look out for:

    Coca-Cola has launched limited-edition Coca-Cola cans and bottles featuring Deadpool & Wolverine, including 32 iconic Super Heroes from across the Marvel Universe. Illustrated with a balance of white, red, and black tones, each can is scannable and brings the character to life through an AR extension.

    NESTLÉ POLO features Deadpool’s quirky persona on three limited-edition packs that fans can scan for a chance to win branded merchandise. The new red and black packaging debuted in India, and it embodies Deadpool’s signature colours.

    Snacking brand Too Yumm! adds an extra kick to its Bhoot Karare and Karare Munchy Masala range with the bold personas of the Marvel Super Heroes, highlighting their appeal to the newer generation.

    boAt has curated an audiowear collection themed after Deadpool & Wolverine, blending Marvel’s epic storytelling with its advanced technology. Inspired by their agility and resilience, Belkin introduces a portable wireless power bank with seamless charging and a built-in stand (available on Amazon.in from July 27).

    Modern riders can embody their heroic spirit with AXOR’s limited-edition helmets showcasing Deadpool & Wolverine designs. Titan joins the buzz with dynamic eyewear and fashion accessories through Titan Eye+ and Fastrack respectively, incorporating the signature colours and elements from Deadpool & Wolverine.

    Deadpool’s unfiltered charm and charisma is coveted by apparel brands looking to focus on young adults. Wrogn, endorsed by cricketing genius Virat Kohli, channels Deadpool and Wolverine’s rebellious spirit with a collection featuring iconic quotes from the movie and standout designs. The Souled Store unveiled a range of t-shirts, backpacks, and high-top sneakers, covering all essentials for any occasion. Bonkers Corner, Free Authority, Brand Studio Lifestyle, Myntra, Max Fashion, Pantaloons and WYM extend the excitement of Deadpool & Wolverine beyond the screen through custom collections, available in their respective retail stores and online platforms. Reliance has launched an extensive lineup through its sub-brands (Yousta, Azorte and Reliance Trends), offering everything from t-shirts and jackets to denims.

    Alongside merchandise from 7‑Eleven, fans can also look forward to an exciting collaboration with Adidas set to launch in India in early August.

    The latest merchandise from these brands and retailers aim to delight Indian fans and add to the excitement of the movie. Marvel Studios’ ‘Deadpool & Wolverine’ will release in India on 26 July in English, Hindi, Tamil and Telugu.