ITV

Tag: The Social Street

  • Unilever ropes in Noopur Bapna as media and digital marketing lead for ice-creams

    Unilever ropes in Noopur Bapna as media and digital marketing lead for ice-creams

    MUMBAI: Noopur Bapna has taken the plunge into the frosty world of frozen desserts, nabbing the coveted position of media and digital marketing lead for ice creams at Unilever India.

    Bapna’s career path has been anything but vanilla, having most recently served as group media manager at Marico Ltd where she spent nearly three years climbing the corporate ladder. Prior to this chilling new appointment, she honed her digital chops at GroupM, where she rose from senior director to partner during a two-and-a-half-year stint.

    Her CV boasts an impressive medley of media roles, with previous positions at The Social Street, where she spent nearly five years as media supervisor, and earlier gigs at the Times Group and DDB Mudra, where she cut her teeth on brands such as BPCL, Kuoni and World Gold Council.

    Bapna’s has  a well-stocked toolbox of skills to her new role, including media strategy, digital strategy and social media expertise—all essential ingredients in today’s marketing mix. 

    Unilever’s ice cream portfolio, which includes global heavyweights such as Magnum, Cornetto and Wall’s, will now benefit from Bapna’s digital savvy as the company continues to battle for supremacy in India’s increasingly competitive frozen treats market.

    The appointment comes at a time when digital marketing for consumables is heating up, even for products that need to stay below zero. With summer approaching in the subcontinent, the timing couldn’t be more delicious for both Bapna and Unilever.

  • SPN becomes broadcaster of the year at Abby 2018

    SPN becomes broadcaster of the year at Abby 2018

    GOA: After an engaging second day of Goafest 2018, that brought about creative discussions and knowledge sharing amongst stalwarts across consulting, technology, creative arts, marketing, news media and policymakers, the 50th Abby Awards continued.

    As the last rays of the sun kissed the Goan sand on day two, it was time for the presentation of the broadcaster, public relations, still craft, video craft, design and direct Abbys. The awards celebrate the best-in-class creative geniuses and works of stellar significance in creativity. While Sony Pictures Networks led the tally for the Broadcaster Abbys with six metals, it was ZEEL that took home the gold for the night.

    While Design Abbys showed favour to Open Strategy and Design with six metals including one gold, Pi Communications took home four metals where direct specialist Abbys was concerned. While a total of 13 gold were handed out to top honours in public relations amongst other metals, it was Value 360 Communications that ate into the pie with a total of eight metals.

    Still Craft Abbys saw dominance by The Social Street who grabbed four metals including two gold. But the happiest faces for the night clearly belonged to Early Man Film Pvt Ltd, who took home a whopping 16 metals in the video craft specialist category which included five gold, four silvers and seven bronzes!

    With industry-specific conclaves to expert seminars, the Goafest Abbys 2018 presented by The Advertising Club and The AAAI has once again set the benchmark high in celebrating excellence in creativity across media platforms and genres.

     

  • The Social Street beefs up leadership team

    The Social Street beefs up leadership team

    MUMBAI:The Social Street is making significant investments in its senior leadership team. The agency has roped in Shonali Sharmaa as the managing partner for the experiential business vertical and Shilov Mani as the senior vice president in planning. Both the senior executives will report to Mandeep Malhotra and will be based in Mumbai.

    The Social Street CEO and founding partner Mandeep Malhotra said, “Both of them come with exceptional capabilities and inherent understanding of brands, markets and consumers.”

    Sharmaa added, “We have heard it for years; collaborate, work together, integrate. Yet, we still seem to push our clients agenda, be it in digital, activation, retail, OOH, et al in silos. My aim is to have ‘One seamless thought process across media’ to make The Social Street the most effective marketing communications agency.”

    Mani said, “What drew me to The Social Street was Pratap and Mandeep’s vision to build a future-ready agency.”

    Sharmaa has 15 years of experience in experiential marketing. She has worked with agencies like Ogilvy, Bates, among others, as an integrated marketing specialist and has built the requisite skill set and experience to lead from strength to strength. She has serviced clients in telecom (Idea, Vodafone, Motorola, Samsung), FMCG (Pepsi, Cadbury’s) and Media (National Geographic, Discovery Networks).

    In his 16 years of work-experience, Mani has spent five years in supply chain management, working with Mahindra and Total Fina Elf, before joining Ogilvy & Mather handling media buying, planning and client servicing. He moved to the DDB Mudra Group to handle their OOH, activation, events and retail executions. Mani has won numerous awards at MAA, PMAA, Abbies, Effies, Emvies, OAC and WoW. He has worked with clients such as HUL, HSBC, HT, Ashok Leyland, ITC, Uninor, HCC, Idea, among others.

  • The Social Street beefs up leadership team

    The Social Street beefs up leadership team

    MUMBAI:The Social Street is making significant investments in its senior leadership team. The agency has roped in Shonali Sharmaa as the managing partner for the experiential business vertical and Shilov Mani as the senior vice president in planning. Both the senior executives will report to Mandeep Malhotra and will be based in Mumbai.

    The Social Street CEO and founding partner Mandeep Malhotra said, “Both of them come with exceptional capabilities and inherent understanding of brands, markets and consumers.”

    Sharmaa added, “We have heard it for years; collaborate, work together, integrate. Yet, we still seem to push our clients agenda, be it in digital, activation, retail, OOH, et al in silos. My aim is to have ‘One seamless thought process across media’ to make The Social Street the most effective marketing communications agency.”

    Mani said, “What drew me to The Social Street was Pratap and Mandeep’s vision to build a future-ready agency.”

    Sharmaa has 15 years of experience in experiential marketing. She has worked with agencies like Ogilvy, Bates, among others, as an integrated marketing specialist and has built the requisite skill set and experience to lead from strength to strength. She has serviced clients in telecom (Idea, Vodafone, Motorola, Samsung), FMCG (Pepsi, Cadbury’s) and Media (National Geographic, Discovery Networks).

    In his 16 years of work-experience, Mani has spent five years in supply chain management, working with Mahindra and Total Fina Elf, before joining Ogilvy & Mather handling media buying, planning and client servicing. He moved to the DDB Mudra Group to handle their OOH, activation, events and retail executions. Mani has won numerous awards at MAA, PMAA, Abbies, Effies, Emvies, OAC and WoW. He has worked with clients such as HUL, HSBC, HT, Ashok Leyland, ITC, Uninor, HCC, Idea, among others.

  • Goafest 2016: Mindshare and Maxus dominate Media; Dainik Jagran leads publisher category

    Goafest 2016: Mindshare and Maxus dominate Media; Dainik Jagran leads publisher category

    MUMBAI: Goafest 2016’s first ABBY night kick started with healthy dose of laughter well packed in snarky and quick witted jokes delivered by the ever charming Vir Das. Still holding their stomachs, the entire advertising fraternity of India prepared themselves to see who bagged the metals in the Media and Publisher categories.

    Continuing their winning streak two years in a row, Mindshare India were the clear leader in the media category with 17 metals to their name, out of which two were gold, six silver and nine silver. The agency bagged gold in Best Use of Newspaper and Magazine category for their Lakme Lip pouts in Grazia — Play time for your pout campaign for Lakme; and in Best use of Integrated campaign category for  Before Iftar time; It’s Lifebouy Time for Lifebouy.

    The second agency leading Media ABBY was Maxus, with 7 metals to their name. Maxus got their gold for their ‘Get A Job’ campaign for LinkedIn in the Youth Marketing category.Apart from this they bagged two silver and four bronze trophies.

    Extending his congratulations to the winners, The Advertiisng Club president Raj Nayak said, “It is such a pleasure to see such tremendous work from brilliant minds winning much deserved Abbys for their efforts. What we’ve seen and are likely to observe in the next two days are some of the most creative works produced by advertising, media and marketing professionals in the country. It makes me immensely proud to be witnessing the triumph of talent across the board. With Goafest 2016, our aim is to celebrate creativity, originality and innovation and I believe we have begun on the right note today. I’m very happy that the entire industry has come together to celebrate the industry’s biggest event.”

    Apart from them, Pratap Bose’s The Social Street emerged as a powerful contender in the media category winning two golds and two silver trophies on their first year of entering the ABBY.

    A total of 11 golds were given away in the Media ABBY, followed by 36 silver and 30 bronze trophies. In the Publisher category,  Dainik Jagran rose as the clear lead bagging all the three golds given out in the category.

    2016 has proven to be a good year for the ABBY. With total entries clocking at 4500, there has been a clear 25 per cent increase in entries from the previous year. This trend isn’t limited to entries. This year 150 jury members participated in the judging, with 86 for media ABBY alone. In total, 76 media agencies participated this year as compared to 53 last year.

    “Along with giving young enthusiastic talent a platform for their work, it is also our outlook, as the organizing committee of Goafest to curate best in class seminars and conclaves which will provide opportunities for professionals from the industry to learn and grow together. It is our constant endeavor to recognize and felicitate the best of the best creative minds for the unparalleled work that they have been doing. My heartiest congratulations to all our winners tonight,” Goafest Organizing Committee chairman Nakul Chopra added in parting.

     

  • Goafest 2016: Mindshare and Maxus dominate Media; Dainik Jagran leads publisher category

    Goafest 2016: Mindshare and Maxus dominate Media; Dainik Jagran leads publisher category

    MUMBAI: Goafest 2016’s first ABBY night kick started with healthy dose of laughter well packed in snarky and quick witted jokes delivered by the ever charming Vir Das. Still holding their stomachs, the entire advertising fraternity of India prepared themselves to see who bagged the metals in the Media and Publisher categories.

    Continuing their winning streak two years in a row, Mindshare India were the clear leader in the media category with 17 metals to their name, out of which two were gold, six silver and nine silver. The agency bagged gold in Best Use of Newspaper and Magazine category for their Lakme Lip pouts in Grazia — Play time for your pout campaign for Lakme; and in Best use of Integrated campaign category for  Before Iftar time; It’s Lifebouy Time for Lifebouy.

    The second agency leading Media ABBY was Maxus, with 7 metals to their name. Maxus got their gold for their ‘Get A Job’ campaign for LinkedIn in the Youth Marketing category.Apart from this they bagged two silver and four bronze trophies.

    Extending his congratulations to the winners, The Advertiisng Club president Raj Nayak said, “It is such a pleasure to see such tremendous work from brilliant minds winning much deserved Abbys for their efforts. What we’ve seen and are likely to observe in the next two days are some of the most creative works produced by advertising, media and marketing professionals in the country. It makes me immensely proud to be witnessing the triumph of talent across the board. With Goafest 2016, our aim is to celebrate creativity, originality and innovation and I believe we have begun on the right note today. I’m very happy that the entire industry has come together to celebrate the industry’s biggest event.”

    Apart from them, Pratap Bose’s The Social Street emerged as a powerful contender in the media category winning two golds and two silver trophies on their first year of entering the ABBY.

    A total of 11 golds were given away in the Media ABBY, followed by 36 silver and 30 bronze trophies. In the Publisher category,  Dainik Jagran rose as the clear lead bagging all the three golds given out in the category.

    2016 has proven to be a good year for the ABBY. With total entries clocking at 4500, there has been a clear 25 per cent increase in entries from the previous year. This trend isn’t limited to entries. This year 150 jury members participated in the judging, with 86 for media ABBY alone. In total, 76 media agencies participated this year as compared to 53 last year.

    “Along with giving young enthusiastic talent a platform for their work, it is also our outlook, as the organizing committee of Goafest to curate best in class seminars and conclaves which will provide opportunities for professionals from the industry to learn and grow together. It is our constant endeavor to recognize and felicitate the best of the best creative minds for the unparalleled work that they have been doing. My heartiest congratulations to all our winners tonight,” Goafest Organizing Committee chairman Nakul Chopra added in parting.

     

  • The Social Street ropes in Heena Mistry as head of events and experiential business

    The Social Street ropes in Heena Mistry as head of events and experiential business

    MUMBAI  The Social Street has roped in Heena Mistry to head the events and experiential business; she will operate out of their Mumbai office.

    Mistry, brings with her over 15 years of experience and moves from SOI Live Marketing & Events, where she was a Director and lent her expertise with hundred plus marketers, leading brands, pan India across various industries.

    The Social Street founding partner and CEO Mandeep Malhotra commented on the development, “Heena is very well known in the industry for her impeccable delivery on various brand requirements. She is renowned for her ability to exceed client expectations. She brings to our team a sense of great commitment and prudence, which is hard to find these days.”

    Commenting on her new role, Mistry says “It’s a matter of pride for me to be associated with TSS. I join this team with great expectations and delight. I am very confident on building on the immense learning I had at SOI Live Marketing. Mandeep & Pratap have a clear vision for The Social Street and knowing that they wanted me on the team gives me loads of confidence to do well. I am certain that my partnership with The Social Street will add a new dimension to my career.”

    Mistry went on to add, “I feel events and experiential marketing is a lot more than just brand activations.” According to her it’s all about delivering a memorable 360-degree integrated marketing solution.

  • The Social Street ropes in Heena Mistry as head of events and experiential business

    The Social Street ropes in Heena Mistry as head of events and experiential business

    MUMBAI  The Social Street has roped in Heena Mistry to head the events and experiential business; she will operate out of their Mumbai office.

    Mistry, brings with her over 15 years of experience and moves from SOI Live Marketing & Events, where she was a Director and lent her expertise with hundred plus marketers, leading brands, pan India across various industries.

    The Social Street founding partner and CEO Mandeep Malhotra commented on the development, “Heena is very well known in the industry for her impeccable delivery on various brand requirements. She is renowned for her ability to exceed client expectations. She brings to our team a sense of great commitment and prudence, which is hard to find these days.”

    Commenting on her new role, Mistry says “It’s a matter of pride for me to be associated with TSS. I join this team with great expectations and delight. I am very confident on building on the immense learning I had at SOI Live Marketing. Mandeep & Pratap have a clear vision for The Social Street and knowing that they wanted me on the team gives me loads of confidence to do well. I am certain that my partnership with The Social Street will add a new dimension to my career.”

    Mistry went on to add, “I feel events and experiential marketing is a lot more than just brand activations.” According to her it’s all about delivering a memorable 360-degree integrated marketing solution.

  • Rediffusion-Y&R Group partners with The Social Street

    Rediffusion-Y&R Group partners with The Social Street

    MUMBAI: Rediffusion – Y&R Group and The Social Street have entered into a strategic alliance to provide value added marketing services to clients of Rediffusion – Y&R, Everest Brand Solutions and Rediffusion Wunderman effective from 1 March, 2016.

     

    The alliance will enable Rediffusion-Y&R Group’s clients to benefit from The Social Street’s network, capabilities, and expertise in bringing together more effective and optimised solutions to clients. This integrated offering will include digital, media, experiential, out of home, retail, entertainment, cause marketing and also extends to semi-urban and rural activations and outreach.

     

    Rediffusion-Y&R Group president Dhunji S Wadia said, “This is one of the deepest integrations to date, marking yet another milestone in the Group’s plan for a consolidated media investment management operation. Our services are designed to offer an integrated yet seamless solution across the communications continuum. The focus is to bring competitive advantage to our clients and our companies.”

     

    The Social Street founding partner and chairman Pratap Bose added, “This is going to be a very exciting journey for both Rediffusion and us. It will be a great growth story to tell the world. Our shared vision and collective capabilities should help us serve nothing but the best to all the clients as part of this alliance. We are all focused on one single client centric objective through this alliance and that is unlocking value for clients. With the wealth of expertise in both Rediffusion and TSS, I have no doubt in saying that we will make it the strongest and successful alliance ever.”

     

    The Social Street founding partner and CEO Mandeep Malhotra said, “I am personally very excited about this alliance and looking forward to creating many stories together in this journey with Rediffusion. My career in the agency world started with Rediffusion and it feels now that the circle is getting closer. There is nothing more exciting for me then working with energetic, talented, committed and a fun team. Organisations that partner or compliment each other in this manner are going to be more nimble footed in the future, in creating customer-oriented value.”

  • The Social Street curates 6th Annual United Nations Young Changemakers Conclave

    The Social Street curates 6th Annual United Nations Young Changemakers Conclave

    MUMBAI: The Social Street, a leading marketing communications agency curated the 6th Annual United Nations Young Changemakers Conclave (UNYCC) on 9 January at The Naval Lawns, Mumbai. This year, the theme of the conference was “Make in India: Sustainable Development,” urging the youth to take initiative and inspire them to make a real change in the society, by exploring the latest innovations and discussing current affairs.

    The Conclave was attended by over 750 young individuals between the ages of 18 to 35 who were selected from diverse backgrounds to attend this near-day-long event to discuss, deliberate and debate around the core theme of the event, while engaging with the current leaders. The event started off with an opening address by United Nations Information Centre for India & Bhutan director Kiran Mehra Kerpelman .

    The 6th Annual United Nations Young Changemakers Conclave witnessed participation of distinguished personalities and visionaries such as Union Railway Minister of India  Suresh Prabhu;, Member of Lok Sabha Supriya Sule; National Spokesperson of the Indian National Congress Sanjay Jha; INK Talks founder Lakshmi Pratury; Ogilvy & Mather chairman Piyush Pande and many such other dignitaries. 

    Commenting on this unique event, The Social Street founder and chairman said Pratap Bose, “Over the last two years, India has emerged as the third largest start-up ecosystem after the US and the UK. With so many budding entrepreneurs waiting in the wings, we at The Social Street are proud to have curated the 6th Annual United Nations Young Changemakers Conclave.”

    Bose further added, “The conference was primarily aimed at engaging young thinkers and well known stalwarts to share their perspective and show us the way in making a difference in our society in our own distinctive way.”