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Tag: The Sleep Company

  • Anil Kapoor takes the ‘Deep Sleep Challenge’, completes it successfully in the new #MakersOfPeacefulSleep ad by The Sleep Company

    Anil Kapoor takes the ‘Deep Sleep Challenge’, completes it successfully in the new #MakersOfPeacefulSleep ad by The Sleep Company

    Mumbai – The Sleep Company, India’s leading comfort tech brand, has launched a new campaign, #MakersofPeacefulSleep featuring the iconic Bollywood star Anil Kapoor. In today’s fast-paced world, a good night’s sleep can feel increasingly out of reach.  According to a recent report, 61% Indians get less than 6 hrs of uninterrupted sleep. The campaign highlights how The Sleep Company’s mattresses provide deep, undisturbed sleep through their innovative and patented SmartGRID technology.

    The SmartGRID mattress’s adaptive features ensure that each mattress delivers the perfect blend of firmness and softness, providing unparalleled support and comfort. It adjusts to any body shape for precise firmness that the spine requires and the softness that relaxes pressure points. Along with this extraordinary comfort, it also ensures that a person feels light like a feather physically and mentally when asleep, allowing them to claim deep sleep.

    Conceptualised by Steve Priya, the campaign features a vibrant setting where Anil Kapoor and two robots engage in a spirited game of table tennis, creating the atmosphere of a stadium. In spite of the cacophony surrounding him, a man remains peacefully asleep, unaffected by the disturbance. This striking visual emphasises the exceptional quality of The Sleep Company’s patented SmartGRID technology, which ensures sleeping like a log irrespective of the noise or stress in the external environment. It is aimed at giving assurance about its capability to put you to deep sleep and guarantee a rejuvenating sleep experience from night until morning. The campaign is now live on The Sleep Company’s YouTube and Instagram channels, having already garnered 206K views and 80K plays, respectively.

    Commenting on the campaign launch, The Sleep Company co-founder Priyanka Salot said “We believe sleep is not a luxury, it is a necessity, and unless a person has slept well, it is not possible to thrive in any area of life. Hence, we are dedicated to getting into the root cause of all problems – bad sleeping patterns. We ensure deep sleep the minute one is put into bed irrespective of what goes on in back of their mind or in the external environment. We want everyone to experience this instantaneous sleeping experience and wake up fresh as ever, ensuring greater fulfilment from life. The #MakersOfPeacefulSleep campaign is intended to do exactly that, along with highlighting the importance of #SmartGRID technology in the sleep industry.

    The Sleep Company CMO Ripal Chopda shared his excitement about the new campaign, stating, “We’re thrilled to launch #MakersOfPeacefulSleep with Anil Kapoor. Just like him, you too can experience a revitalizing night’s sleep through our SmartGRID mattresses. Ensuring correct alignment of the spine while asleep is essential to avoid discomfort, and the right mattress can make all the difference. Whether you prefer a soft and plush feel or an orthopaedic option for superior back support, SmartGRID delivers customized comfort for a truly restful sleeping experience.”

    Priya Pardiwalla & Steve Mathias, chief creative officers, Steve Priya said, “What happens when you take a laboratory and add a ping-pong table, 2 robots and the legendary Anil Kapoor into it? You get The Sleep Company’s latest commercial. Based on an unconventional and unexpected deep sleep test. The Sleep Company with its advanced SmartGrid mattress, air channels and adaptive technology, is taking deep and peaceful sleep to the next level. The film launches the larger brand idea, ‘Makers of Peaceful Sleep!’ which will be taken forward across multiple executions and mediums.”

  • The Sleep Company’s #BeatTheHeat campaign to offer discounts based on yesterday’s highest temperature

    The Sleep Company’s #BeatTheHeat campaign to offer discounts based on yesterday’s highest temperature

    Mumbai: Over 37 cities across various states in India recorded temperatures over 45°C this weekend. The scorching heat wave has left people sweating across the country with no relief in sight. The Sleep Company, a comfort-tech brand, aims to rescue people during this tough time ensuring everyone gets the basic privilege of a good night’s sleep.

    High temperatures and humidity filled rooms make cozy environments sweaty and stinky, leading to allergies, nausea and sleeplessness, thereby impacting the overall health of individuals. Experts believe that deep sleep is only possible when the body temperature is low. The Sleep Company’s Smart Luxe SnowTec mattress is designed in such a way that the mattress regulates body temperature by managing heat and humidity, creating a cool sleeping environment. With over 2500 plus air channels to enhance airflow, the SnowTec cooler technology feels four to six degrees cooler. Its thermal conductivity is specifically designed to absorb extreme levels of heat and water vapour.

    Patented with the SmartGRID technology combined with the cool SnowTec fabric, the mattress gives 25 per cent extra cooling, giving 10 plus more hours of undisturbed sleep. Besides, it intelligently adapts to the body shape and is soft where one needs comfort and firm where one needs support.

    To help more people access this cooling technology, The Sleep Company has launched #BeatTheHeat campaign. Through this, the company is offering discounts based on the previous day’s highest temperature. The Sleep Company will monitor yesterday’s highest temperature and it will be captured.on their system and on placards in the retail stores across Mumbai, Delhi, Chennai, Hyderabad and Bangalore.. Customers can walk in or place an order through the website to enjoy these exciting offers throughout the day.

    The Sleep Company co-founder Priyanka Salot said, “We deeply understand the challenges posed by the ongoing heat wave in India. The extreme temperatures, reaching over 45°C in many cities, significantly impact the quality of sleep and overall well-being of individuals. With the #BeatTheHeat campaign, we aim to make this technology accessible to everyone, offering discounts based on the highest temperature of the previous day. This initiative reflects our commitment to helping people combat the adverse effects of extreme heat and prioritize their sleep quality and overall well-being.”

    Get rid of the heatwave and avail the discount on the Smart Luxe SnowTec mattress  in The Sleep Company’s store or website.
     

  • ErgoSmart by The Sleep Company unveils #SitSmart campaign

    ErgoSmart by The Sleep Company unveils #SitSmart campaign

    Mumbai: The Sleep Company, a comfort-tech brand, has rolled out #SitSmart with ErgoSmart campaign for their new chair brand ErgoSmart By The Sleep Company starring Jim Sarbh. In the current times where employees juggle between multiple responsibilities and workplaces are dynamic; smart working is the need of the hour. The campaign is aimed at addressing the issues of productivity at workplaces, communicating how ErgoSmart chairs can enhance comfort, productivity and enable smart working.  

    The recently introduced chair brand, ‘ErgoSmart By The Sleep Company’ underlines the company’s dedication to delivering state-of-the-art smart sitting solutions across diverse settings.  It is a major breakthrough in the existing chair industry as it is engineered with human-centered design thinking and patented body-adaptive technology. ErgoSmart By The Sleep Company wants to create awareness about the growing importance of innovation-led health benefits at workplaces. Its purpose is to offer ‘Smarter Designs for Smarter You’ that comes alive through this campaign.

    Conceived by Steve Priya, the digital campaign portrays Jim Sarbh as the CEO of a startup, who emphasizes his multifaceted role of being the CMO, CFO, and CTO besides being the CEO. He highlights the need for support, especially for his back, neck, and posture. The ad shows him moving around the office freely in an ErgoSmart chair and how it helps Jim to work smartly and sit for longer hours comfortably. The campaign is now live on The Sleep Company’s YouTube and Instagram channels.

    Commenting on the vision of ErgoSmart By The Sleep Company, The Sleep Company co-founder Priyanka Salot said, “We understand the challenges that working professionals face, especially when it comes to maintaining a healthy posture during long hours of work. Through ErgoSmart By The Sleep Company, we enable productive workplaces with our Patented SmartGRID Technology and deliver the best comfort to customers. Our #SitSmart with ErgoSmart campaign aims to raise awareness about the importance of this innovative technology and how it can transform the work environment. We believe the ErgoSmart chair will revolutionize the way people sit, and we are proud to lead this change.”

    Commenting on the campaign, The Sleep Company CMO Ripal Chopda stated, “We are thrilled to launch our #SitSmart with ErgoSmart campaign in collaboration with Jim Sarbh, aimed at raising awareness about smart sitting solutions at workplaces. We want to encourage working professionals to integrate the ErgoSmart chair in their work environment as it will help them work smarter. With ErgoSmart By The Sleep Company, we are not just providing comfort, but also promoting better health and productivity. This campaign highlights our commitment to innovation and our mission to empower individuals to work smart and sit smart.”

    ErgoSmart By The Sleep Company is scientifically engineered to support long hours of sitting and adapt to the body’s posture. With features like adjustable lumbar support, cushioned neck support, and Patented SmartGRID Technology, ErgoSmart chairs adapt to the body shape rather intelligently. These chairs also allow adjustments for the backrest, headrest, footrest and armrest, making it ideal for smart sitting leading to smart working.

  • The Sleep Company unveils World Sleep Day campaign #OneMoreHour

    The Sleep Company unveils World Sleep Day campaign #OneMoreHour

    Mumbai: Celebrating World Sleep Day, The Sleep Company, India’s leading comfort-tech brand, today announced the launch of its #OneMoreHour campaign advocating India to sleep better. The campaign began with an Instagram poll by Anil Kapoor asking individuals to vote for the number of hours they sleep daily. The poll results indicate that only 15 per cent respondents sleep more than 8 hours, with a majority 60 per cent sleeping only 6-7 hours per day. About 25 per cent of people sleep less than 6 hours each day, revealing a concerning trend of insufficient rest nationwide.

    Regular eight hours of sleep every night is important for overall health. It allows the body to repair and recharge thereby reducing the risk of cardiovascular issues. Recognizing the adverse effects of inadequate sleep on health and lifestyle, the company encourages people to commit to sleeping one additional hour daily, fostering a collective effort towards better sleep quality. Further the brand also encouraged individuals to take a pledge to sleep #OneMoreHour and participants stood a chance to win SmartGRID products. Over 5,000 people took the pledge and nominated more than 10,000 friends and family to become a part of the movement.

     

     

    The Sleep Company collaborated with health expert Digvijay Singh and other lifestyle influencers to raise awareness on the impact of inadequate sleep on one’s health and overall well-being. These health experts and influencers also became a part of the movement by taking the pledge.

    The brand has also created video of a CGI SmartGRID mattress to depict the campaign and Indians pledging to sleep #OneMoreHour.

     

     

    The Sleep Company co-founder Priyanka Salot stated, “An ideal sleep cycle should be of 7 hours however our poll results indicate that majority of individuals do not get enough sleep. With India being the second most sleep deprived country; we want to advocate better sleep habits among individuals and contribute to a healthy society. We are overwhelmed to see the response from this campaign with people pledging to rest well. This World Sleep Day, let us pledge to sleep #OneMoreHour every day and take a step towards a healthy sleep routine.”

    Celebrating World Sleep Day, the company is also extending discounts of up to 45 per cent on its products from 15 to 17 March facilitating improved sleep options for individuals.

    Health expert Digvijay Singh shares tips to get #OneMoreHour of quality sleep:

     

     

  • Indian Digital BrandFest 2023: Accelerating Modern Marketing Practices

    Indian Digital BrandFest 2023: Accelerating Modern Marketing Practices

    Mumbai: The 3rd edition of Indian Digital BrandFest 2023 kicked off and had brands, advertisers, and tech platforms discuss all these trends and more. The summit looked at the latest trends driving the change in consumer behaviour and how it has impacted the industry’s growth.

    Whether it was a boom in influencer marketing or the popularity of short video platforms, brands did not hesitate to jump onto the digital bandwagon to up their marketing game. So Indian television.com is taking this opportunity to bring a host of industry experts together under one roof to discuss all these new trends shaping the future.

    The panellists for this session were HDFC Bank VP- growth marketing & martech Deepak Oram, Pernod Ricard India lead digital communications Shetanshu Dixit, Titan Company Ltd e-commerce channel head-watches category Afzal Hussain, The Sleep Company CMO Ripal Chopda, MiQ global commercial board member Siddharth Dabhade, Pocket Aces senior VP and clout & head of strategy Vinay Pillai. The session chair for this panel was Ernst & Young LLP marketing advisory services & partner Amiya Swarup.

    Swarup started the session by saying how marketing practices have evolved over 4-5 years and how digital mix in an overall medium spends has increased from less than 2 per cent to over 20-30 per cent for many other brands. He questions the panellists on how modern marketing has changed over the last few years and the ecosystem over the allocation of marketing budget in terms of skill and re-organisation.

    Dabhade said, “Data is playing a very important role as digital channels have increased a lot. The digital footprint has increased in marketing and brands as well. So companies and brands are collecting a lot of data and then trying to make sense of the data they are collecting. The biggest trend we are seeing from a media perspective is that offline TV is going digital as well. All the channels will become digital as we go along with that, more data will go in and from there, AI will start playing a very big role in marketing.”

    Dikshit said, “It has more to do with tracking. There’s a separate in-house created tool, to track the entire distribution to the last mile. I think there are a lot of in-house specialist roles created today. Gone are the days when there was one person doing all”

    Oram replied by saying, “Software has now become such an important part of our marketeer’s life. It is. You can’t survive without it.”

    Pillai commented, “If you avoid content, you might completely miss out on building a brand and building a perception of your brand. This is where content marketing is not just crucial, it is essential.

    Chopda added on by saying,”Your cost per reach or your cost of acquisition is dependent on the number of people at the end of the day you want to acquire or at the end of the year. And that’s how your data works with you.”

    Hussain said, “E-commerce is seen as a garden of growth and possibilities, which is largely true, but it’s also a graveyard.”

    Swarup concluded the session by saying he was positive about how upcoming brands are doing in data and technology and continue to enable it in marketeer’s lives. 

  • The Sleep Company launches its latest campaign, ‘#MadeToFlaunt’

    The Sleep Company launches its latest campaign, ‘#MadeToFlaunt’

    Mumbai: Pioneers of the comfort-tech movement in the country and Asia’s first and only SmartGRID mattress makers, The Sleep Company, has launched its latest campaign, ‘#MadeToFlaunt,’ in partnership with filmmaker and style maven, Karan Johar. This campaign showcases the company’s revolutionary Elev8-Smart Recliner Beds and cutting-edge SmartGRID mattresses – designed to redefine comfort, luxury, and sophistication.

    Renowned for his unmissable style and love for luxury, Karan Johar effortlessly joins the #MadeToFlaunt campaign, skilfully highlighting The Sleep Company’s Elev8- Smart Recliner Bed and SmartGRID mattress. These exceptional products mirror Karan’s talent for making a statement with premium and luxurious choices, captivating with unrivalled attributes. Just as Johar earns admiration for his taste in luxury and curated items, Elev8 demands attention with its unparalleled comfort-tech features.

    Elev8 is the most advanced smart recliner beds in the market, designed to elev8 sleep quality and daily comfort. Its diverse range of customised preset modes encompassing sleeping, working, lounging, and relaxing functionalities like recliner mode, TV mode, massage mode, and zero gravity mode – adds to its allure, making it more than just a bed. Coupled with SmartGRID mattresses, it is a testament to the fusion of intelligence, innovation and unabashed flair.

    Commenting on the collaboration, The Sleep Company co-founder Priyanka Salot expressed, “Since 2019, The Sleep Company has led the way in revolutionising comfort and sleep solutions. Rooted in sleep science, our unwavering mission is to enhance our customers’ quality of life. Our latest brand campaign, #MadeToFlaunt, is a celebration of exceptional products that seamlessly merge luxury, style, and comfort; Karan Johar perfectly embodies this philosophy, boldly embracing luxury. With his widespread popularity, this campaign brings us closer to making our SmartGRID technology accessible to an even broader audience, further cementing our leadership in innovative sleep and seating solutions.”

    The Sleep Company CMO Ripal Chopda also commented on the campaign and said, “Our main motive behind the #MadeTo Flaunt campaign is to connect with audiences who appreciate innovative products with cutting-edge technology. The Sleep Company’s Smart Recliner Bed complemented by our patented SmartGRID mattresses is a product which redefines sleeping comfort blended with luxury and innovation. With Mr. Karan Johar on board we are sure that this new campaign will lead to high visibility and help us strike a chord with modern consumers of today”

    “In keeping with the spirit of Mr. Johar for #MadeToFlaunt, we at The Sleep Company hope that this campaign is ‘The Biggest Blockbuster of the year!” added Chopda.

    Designed in collaboration with World Without Walls, the #MadeToFlaunt campaign introduces a lifestyle reimagined, embodying The Sleep Company’s dedication to crafting exceptional sleep solutions seamlessly aligned with modern living. With a focus on unmatched comfort and style, it elevates the very essence of luxury, creating a novel way of living that’s both stylish and distinctive.

  • The Sleep Company ropes in Anil Kapoor as brand ambassador

    The Sleep Company ropes in Anil Kapoor as brand ambassador

    Mumbai: D2C mattress maker The Sleep Company has introduced Bollywood actor Anil Kapoor as its first-ever brand ambassador.

    The brand looks to amplify its national presence through a slew of collaterals as well as digital campaigns which will be headlined by Kapoor and released this month, a statement said. “His dynamic personality and active lifestyle make him the perfect fit for The Sleep Company that believes that the start to a healthy lifestyle begins with sound sleep”, it added.
    “Having Anil Kapoor on board with The Sleep Company as brand ambassador is an absolute dream. His personality and lifestyle completely resonates with our product and we are thrilled to extend our relationship with him from customer to now, the face of the brand,” said The Sleep Company founder, Priyanka Salot. “With this association, we hope to leverage his unique brand of fun, quirk, and class to further amplify The Sleep Company’s unique value proposition and technology.”

    “If the last year and a half has taught us anything it’s that we need to take care of our physical and mental wellbeing, with sleep being critical to that self-care,” Anil Kapoor said. “It’s important for me to be able to believe in a brand first, before endorsing it and The Sleep Company is one such brand that I have full confidence in. I am excited to be associated with the brand and as a customer first, I can, without a doubt say that their patented SmartGRID mattress is truly a Eureka moment in sleep and comfort solutions.