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Tag: The Sleep Company

  • Rakesh Jha steps in as Eyeota’s unit sales head for North

    Rakesh Jha steps in as Eyeota’s unit sales head for North

    NEW DELHI: Eyeota has tapped Rakesh Jha to lead sales across northern India, a hire aimed at bulking up the Dun & Bradstreet subsidiary’s reach in the country’s fastest-growing advertising corridor.

    Jha spent more than seven years at Times Internet, climbing from senior officer to senior manager of ad sales. He managed headline clients including CoinDCX, Atomberg Technologies, The Sleep Company and Optimum Nutrition, and cut deals with agencies such as Dentsu, Mindshare, Havas Media and Edelman. His remit covered everything from native and programmatic media buys to content-marketing projects on platforms such as Spotlight and Colombia Ads.

    Before Times Internet, Jha worked on publisher alliances at LocoVida, helping more than 120 publishers across 11 languages drive audience engagement and programmatic revenues. Known for a forensic eye on CPM, CPC and CPL models, he has a record of negotiating high-yield contracts, running multichannel campaigns and squeezing extra performance from digital budgets.

    At Eyeota, Jha will marshal revenue growth and data partnerships across Delhi and neighbouring states, marrying his pitch-perfect sales craft with Eyeota’s audience-enrichment and targeting tools. The company sees India’s northern belt—home to the country’s biggest advertisers—as a critical frontier for its global expansion

  • The Sleep Co scores big with Mumbai Indians partnership

    The Sleep Co scores big with Mumbai Indians partnership

    MUMBAI: In a knockout collaboration that’s set to change the game, The Sleep Co  (TSC) has been named the Official Comfort Partner for Mumbai Indians’ IPL 2025 campaign, bringing a  nice twist to athletic performance.
    The brand’s latest campaign “Jam ke soyenge, tabhi toh jam ke dhoyenge” (loosely translated: “Sleep hard to play harder”), isn’t just another marketing gimmick.

    A recent survey revealed that 86 per cent of athletes swear by pre-match naps, believing they’re the secret sauce to peak performance. Further, studies suggest that quality sleep plays a vital role in physical and mental well-being and increased cognitive flexibility. 

    Through this association, TSC wants to bring to the fore the role of peaceful sleep in achieving success in everyday life. Sleeping well prior to the night of a big day is what fuels present-moment awareness and confidence, leading to victory and the making of legends. 

    TSC co-founder Priyanka Salot quipped, “Mumbai Indians is one of the favourite teams among cricket fans. Associating with a team that inspires millions with its winning spirit, solidifies our position as a performance-driven comfort brand. For cricketers and athletes who always stay in the canopy of fitness, ultimate recovery starts with resting and sleeping well. Through this campaign, we want to communicate to the people that striking a right balance between effort and recovery leads to assured success.”

    The partnership aims to spotlight the often-overlooked MVP (most valuable player) of athletic prowess: quality shut-eye.

    ” As India’s most beloved sport, cricket serves as the perfect platform to bring people’s attention to the often-overlooked role of quality sleep in life,” said TSC chief marketing officer Ripal Chopda. “Rest and recovery aren’t just important to perform well on a cricket field, they are important for every individual – be it in sports, work or life. We aim to inspire people to take their health seriously and prioritise peaceful sleep which can boost their overall productivity and efficiency.” 

    The brand has launched an exclusive digital film featuring an anthem that’s part battle cry, part lullaby. 

    Steve Priya  chief creative officer Priya Pardiwalla noted: “Most IPL films are all about high energy, high action, and high intensity. But what if fans saw their favourite cricketers in a way they’ve never seen before – fast asleep. Our goal was to carve out a distinct tone and voice, ensuring both the brand and category stood out in the noise, despite the challenges. More importantly, we wanted to remind audiences of a simple yet powerful truth: peaceful sleep has the power to elevate performance, sharpening both what you do and how well you do it.”

    Fans can now splurge on exclusive Mumbai Indians merchandise, from mattresses to ergonomic chairs that’ll make working from home feel like a winning streak.

    Who knew sleep could be the ultimate game-changer? 

    The Sleep Co, that’s who.
     

    Watch the campaign here: 

     

  • The Sleep Company unveils new campaign ft Sima Taparia

    The Sleep Company unveils new campaign ft Sima Taparia

    Mumbai: The Sleep Company’s latest campaign features Indian matchmaker, Sima Taparia, bringing a fun twist to finding the right mattress. In the campaign, Sima Aunty matches couples not just with life partners, but with their ideal mattresses, highlighting the importance of comfort and trust in both relationships.

    Titled ‘Peaceful Sleep Mubarakh Ho!’, the digital campaign opens with a matchmaking session with a young couple and their families, discussing their requirements for a perfect match. The scene shifts to The Sleep Company’s showroom, where Sima Aunty assures the couple that while finding the perfect partner may be uncertain, their SmartGrid mattress comes with a 10-year warranty and a 100-night free trial, offering guaranteed comfort.

    The campaign presents the idea that finding lasting comfort, like finding the right partner, doesn’t have to be complicated. The SmartGrid mattress, offering a balance of firmness and softness, is positioned as the perfect choice for couples starting new journeys.

    The Sleep Company co-founder Priyanka Salot said, “At The Sleep Company, we have always ensured to create comfortable experiences for consumers, which supports them in every phase of life. Our SmartGrid mattresses are designed to offer unmatched comfort – essential to enhancing the sleep quality of people as well as overall well-being. An ideal choice this wedding season, The Sleep Company mattresses also make for a thoughtful gift for couples starting their journey together. Our new campaign with Sima Taparia highlights the importance of finding a perfect mattress just like finding an ideal partner in life. The campaign takes the idea of matchmaking to a completely new level and emphasizes how we prioritize quality and long-term satisfaction for our consumers.”

    Steve Priya’s CCO Priya Pardiwalla said, “Over three seasons of her show, Sima aunty thought she’s heard all kinds of unrealistic demands and expectations for a prospective partner. Not really. In what looks like a scene from her show, we wanted to communicate that unlike most things in life, The Sleep Company mattress comes with the assurance of a 10-year warranty and 100 nights trial.”

    Taparia said, “The two key pillars of a successful relationship are comfort and having each other’s support. Similarly, a good mattress is the one that provides comfort and necessary support to the body. TSC’s SmartGrid mattress averts pressure accumulation and provides comfort, making it an ideal match for anyone seeking quality sleep. Given the commonality between a good relationship and a good mattress, I am thrilled to join hands with The Sleep Company and add a little matchmaking magic to its wedding campaign.”

  • The Sleep Company marks 100 stores with Rs 1.25 crore mattress giveaway

    The Sleep Company marks 100 stores with Rs 1.25 crore mattress giveaway

    Mumbai: The Sleep Company (TSC) launched a landmark giveaway campaign to celebrate its 100th store, investing Rs 1.25 crores to distribute mattresses nationwide. This made TSC the first mattress brand in India to undertake such a significant giveaway, highlighting its commitment to improving sleep health.

    The campaign began in Bengaluru and quickly expanded to Mumbai, Delhi, Hyderabad, and Chennai due to enthusiastic response. With careful planning and engagement of 100 influencers, the event on 31 August raised awareness about quality sleep while providing mattresses.

    TSC’s patented SmartGRID technology underscored its mission to enhance well-being across the country. As TSC reflected on this success, it looked forward to innovative products and potential international expansion, continuing its journey toward a well-rested nation.

    Indiantelevision’s Suman Baidh caught up with The Sleep Company CMO Ripal Chopda to discuss the innovative strategies behind their landmark giveaway campaign, the impact of customer trust on their growth, and the exciting plans for future product launches and international expansion.

    On the planning process behind this massive giveaway,  the key challenges and overcoming them

    We initially rolled out our giveaway campaign in Bengaluru, as it was the city where we began our offline journey. The enthusiastic and overwhelming response from customers in Bengaluru motivated us to expand the campaign on a much larger scale. This inspired us to take on the ambitious task of executing a giveaway worth Rs 1 crore—one of the biggest giveaway initiatives across the country that was aimed at rewarding our customers and strengthening our brand presence.

    To take this campaign to new heights, we selected the top four metro cities: Mumbai, Delhi, Hyderabad, and Chennai, ensuring we reached key markets where we had a growing customer base. In each city, we carefully chose four strategic locations to maximize engagement and outreach. Planning for such a large-scale campaign required a month of thorough preparation, coordination, and strategy to ensure every detail was executed flawlessly.

    On 31 August, the giveaway was successfully conducted across all four cities, marking a significant milestone for us. To further enhance the campaign’s impact, we gave away pillows to customers as part of the giveaway. We also engaged 100 influencers across the four cities to amplify the campaign on social media, driving buzz and excitement among their followers. In addition to digital efforts, we leveraged traditional print media to directly reach city residents and create awareness about the giveaway in the lead-up to the event.

    On the most surprising reaction that received during the campaign

    The response in Bangalore was truly astounding, and the entire campaign was full of pleasant surprises. One of the most unexpected reactions was the overwhelming turnout—seeing over 1,200 people eagerly lining up outside the store since midnight was incredible. What surprised us even more was the sheer speed at which the giveaway unfolded. The entire offer was claimed within just 45 minutes! Given that this was our first giveaway campaign, every aspect, from the turnout to the energy, exceeded our expectations and left us thrilled.

    On customer trust influencing the pace and direction of your brand’s growth and any stories or customer feedback that stand out in this journey

    Our rapid expansion, achieving the milestone of 100 COCO stores in just two years, is a direct result of the trust our customers have placed in us. Their love for our brand and products has been truly remarkable. Our patented SmartGRID technology has made a lasting impact, and the positive response has inspired us to do even more for the people of India, helping them sleep and sit better. The greatest reward of our efforts comes from customer testimonials, with many sharing how our products have alleviated back pain, improved sleep quality, and even resolved health issues.

    From the beginning, we’ve prioritised building strong relationships with our customers by delivering innovative, high-quality products paired with exceptional service. This deep customer confidence has not only driven our growth but also guided us in refining our offerings and expanding our reach. As we continue to grow, we remain committed to delivering on our promise of superior sleep solutions and enhancing the well-being of our customers across India.

    On the factors that enable this campaign to go beyond selling mattresses and actively contributing to improving sleep health in India

    Since its inception, our mission has been to help people sleep and sit better across the country. With this large-scale campaign, we continue to fulfil our mission. By giving away our mattresses to our customers we have created awareness about the importance of experiencing a world-class mattress. Given that, we spend two-thirds of our lives on mattresses it is crucial that customers experience our mattresses and use them and realise how our patented  SmartGRID technology can create a difference in their lives, and improve the overall health of individuals. Through this initiative, we aim to raise awareness about the importance of quality sleep and the role our products play in enhancing sleep health.

    On the next big dream for The Sleep Company and any hints on future campaigns or products

    Expanding the love and trust of our customers continues to be our dream and motivation. Technology is at the heart of our company, and we will continue to launch innovative products that help people in India sleep and sit better. We have many exciting developments in the pipeline, including the introduction of AI-integrated products designed to enhance sleep quality. Additionally, we plan to expand beyond India, starting with the United Kingdom. We are investing in identifying the right product-market fit there, and if successful, this will open doors for further expansion into other European and North American markets.

  • The Sleep Company gives away free mattresses worth around Rs 1 crore

    The Sleep Company gives away free mattresses worth around Rs 1 crore

    Mumbai: The Sleep Company (TSC), a Comfort-Tech brand, distributed around Rs 1 crore worth of free mattresses across major metros including Delhi, Mumbai, Chennai and Hyderabad. As per the press release, This makes it India’s first mattress brand to announce such a huge giveaway and is a testament to the leadership’s vision of helping India sleep better.

    TSC recently launched its 100th COCO (Company-owned, Company-operated) store in India and celebrated the significant milestone with this offer, making it a unique opportunity for people across the nation to experience the unparalleled comfort and quality of its mattress at no cost.

    The free mattress giveaway campaign received an overwhelming response from people nationwide on 31st August 2024. A total of 6000+ individuals visited the designated TSC stores across four cities to claim the free mattresses patented with SmartGRID technology, displaying a remarkable enthusiasm for its world-class product. The Sleep Company further delighted residents by offering 1000+ free pillows to those who visited its stores during the offer time, ensuring that more people experience the comfort of its products. Before the stores even opened, a long queue of eager customers had already formed, making a historic mark with the store packed with people.

    To create awareness about the massive giveaway, The Sleep Company also engaged over 100 influencers by giving them a first-hand experience of its products at its stores and leveraged traditional print media to engage directly with city locals.

    The Sleep Company co-founder Priyanka Salot said, “We are thrilled to celebrate the 100th store milestone by giving away 100 free mattresses across India in our mission to help people sleep better. The giveaway took place across Delhi-NCR, Mumbai, Chennai and Hyderabad. In the first phase, we conducted a similar giveaway in Bengaluru, making this India’s largest mattress giveaway worth Rs 1.25 crores. We are incredibly grateful to our customers, who have played an instrumental role in our growth journey and this is a true reflection of the strong bond we share with them. People across the key metros are often faced with sleep deprivation issues due to their busy lifestyles. Through this initiative, we want to provide people with an opportunity to take home our patented SmartGRID mattress and have an out-of-the-world sleeping experience for over a decade.’’

    The Sleep Company chief marketing officer Ripal Chopda added, “This giveaway is our way of thanking our customers for their trust and loyalty, and we look forward to catering to more customers in the years to come. With the innovative and patented SmartGRID technology, our mattress provides deep and undisturbed sleep to individuals. Our omnichannel expansion across the country is to offer a superior and delightful experience to our customers and redefine the way people sleep and sit.”  

    The giveaway campaign took place across these stores – Kandivali, Thane, R City Mall and Bandra in Mumbai; Lajpat Nagar and Preet Vihar in Delhi; Golf Course Road in Gurgaon; Gaur City Mall in Noida; Nungambakkam, OMR, Anna Nagar, and Adyar in Chennai; Jubilee Hills, Kokapet, Sarath City Capital Mall, and Karkhana in Hyderabad.

  • The Sleep Company’s wake-up call for the mattress industry

    The Sleep Company’s wake-up call for the mattress industry

    Mumbai: In a world where restful sleep is a rarity, The Sleep Company has become a game-changer, revolutionising comfort with its SmartGRID mattresses. Founded in 2019 by IIM-Calcutta alumni Priyanka and Harshil Salot, the company’s journey began with a personal quest to find the perfect mattress—one that would finally provide the restful sleep Priyanka, a young mother, desperately needed. This quest has since grown into a mission to transform sleep culture worldwide.

    The SmartGRID technology at the core of The Sleep Company’s products offers a unique blend of comfort and support, adapting to various body types and sleeping positions. This innovation has propelled the company to the forefront of the sleep industry, establishing it as Asia’s first comfort-tech leader.

    With ambitious plans for global expansion and a focus on customer-centric innovation, The Sleep Company is setting new standards in sleep technology. From launching ergonomic furniture to integrating AI in sleep products, they are on a relentless mission to redefine how the world sleeps, one SmartGRID at a time.

    Indiantelevision caught up with The Sleep Company co-founder Priyanka Salot and talked about the company’s plans, including integrating AI into sleep products, expanding into new markets, and its commitment to sustainability.

    Edited Expert

    On the inspiration behind The Sleep Company’s inception

    The birth of our first child marked a significant turning point in our lives, but it also introduced a struggle with post-partum insomnia that worsened over time. Despite trying various mattresses, none provided the comfort and support I needed as a new mother. Our extensive research revealed that the quality of Indian mattresses was lacking compared to international standards, with foam and memory mattresses prevailing in the market.

    Recognizing that we spend nearly one-third of our lives in bed—about 26 years on average—we realised that the technology behind our mattresses, largely unchanged since the 1960s, needed to evolve. While past advancements mainly focused on cost reduction and online sales, we decided to prioritize addressing consumer needs and enhancing comfort. This led me to travel globally—from the US to Europe and Japan—to consult with experts in sleep science. During this journey, we collaborated with Dr. Tripathi, a former DRDO scientist with extensive experience in material science. Together, after rigorous research and testing, we developed our patented SmartGRID technology. This innovation led to the establishment of The Sleep Company in 2019, with the goal of revolutionizing sleep quality.

    Today, The Sleep Company offers the SmartGRID mattress, a premium product made from a super-stretchy polymer that adapts its softness based on body type, weight, and sleeping position. The technology behind it is based on advanced materials and sleep science, with raw materials carefully sourced from Japan to ensure durability and quality. By challenging traditional norms and focusing on consumer needs, we have set a new benchmark for mattress performance and quality. The Sleep Company represents our commitment to transforming how people experience sleep.

    On The Sleep Company’s SmartGRID technology’s differentiating aspect

    Developed in collaboration with Dr. Tripathi, a former DRDO scientist, our SmartGRID technology distinguishes us from competitors and represents a major breakthrough in sleep technology. As Asia’s first and only comfort-tech solution provider, The Sleep Company has revolutionised the industry. We exclusively produce, manufacture, and hold the patent for the innovative SmartGRID technology used in all our products. Unlike traditional memory foam, latex, or spring mattresses, SmartGRID features a unique grid-shaped hyper-elastic polymer. Certified by the All India Health Association for its orthopedic benefits, our SmartGRID mattresses contribute to a healthier and more productive population by improving sleep quality across India.

    On The Sleep Company staying ahead of industry trends and innovations in sleep technology

    We closely analyse consumer trends and leverage the ‘ROPO’ model—research online, and purchase offline. This insight shows that while consumers often research our products online, they prefer to experience them in our stores before making a purchase. Thus, our COCO stores help to engage our consumers by providing an exceptional customer experience, ensuring seamless delivery, and addressing queries and challenges directly. Innovation is at the core of our approach. We prioritise continuous product development to maintain a leading edge in comfort technology, keeping our offerings both cutting-edge and competitive. Our efforts to educate customers about the superior sleep experience provided by our SmartGRID technology further differentiate us in the market. As the sleep industry evolves, TSC will continue to stand out due to our patented SmartGRID technology, commitment to innovation, expansion of our omnichannel presence, and dedication to delivering exceptional customer experiences tailored to diverse regional needs.

    On The Sleep Company’s plans for expanding its product line or entering new markets

    We intend to incorporate an AI-based sleep tracker into their mattresses and pillows, which will monitor the quality of sleep for its consumers. The tracker’s unique algorithm will analyse each customer’s breathing rate, heart rate, number of hours slept, and other data to produce a sleep score on a regular basis. We will also add other features to these products soon. We are also focused on strengthening our position as a ‘House of Brands’ by expanding our product line and setting new industry standards. Integrating artificial intelligence (AI) into our future products will enable us to further elevate the customer experience and drive innovation. This year, we have also introduced ‘ErgoSmart by the Sleep Company’ for our line of ergonomic chairs for working professionals. Besides, we plan to expand beyond India, beginning with the United Kingdom, where we are investing to identify the right product-market fit. If successful, this will pave the way for further expansion into additional European and North American markets.

    On The Sleep Company approaching sustainability and environmental responsibility in its manufacturing process

    Unlike foam, the hyper-elastic polymer that we use in our products is highly recyclable and reusable. Additionally, we believe in sustainable sourcing of raw materials and building products that have good lifetime value.

    On The Sleep Company’s handling competition in the rapidly growing sleep technology market

    We believe we are continuously disrupting the comfort tech industry with our innovative product developments. Leveraging our patented SmartGRID technology, which offers unique support and comfort and distinguishes us from traditional foam mattresses, keeps us ahead in the market. With a strong R&D team led by experts and ongoing exploration of AI-based products, we constantly innovate to address customer problems and enhance our offerings. Securing patents in India and abroad protects our unique technology from replication, giving us a competitive edge. Additionally, our omnichannel strategy, with a new COCO store opening every 5–6 days, helps us grow rapidly and maintain our market leadership.

    On The Sleep Company planning to leverage digital marketing and e-commerce to increase brand awareness and sales

    We have implemented a multifaceted approach to our marketing strategy. Firstly, we focus heavily on performance marketing, leveraging digital platforms such as YouTube, Meta (Facebook, Instagram, etc.), and regional media, including print advertisements, to optimize reach and engagement. We tailor our media mix for each market, ensuring our messaging resonates effectively. Additionally, we invest significantly in influencer partnerships across bottom, top, and mid-funnel strategies. Currently, approximately 80–85 per cent of our expenditures are on digital platforms, with 20–25 per cent allocated to traditional media.

  • The Sleep Company announces massive giveaway campaign

    The Sleep Company announces massive giveaway campaign

    Mumbai: The Sleep Company is thrilled to announce a massive giveaway campaign wherein it will offer 100 free mattresses with patented SmartGRID technology worth Rs 25 lakhs to consumers. The giveaway campaign is a part of its celebration for the recent launch of its 100th COCO store in India. This will take place in Bengaluru on 27 July 2024 from 11 am to 1 pmon a first-come, first-served basis. For a decade long good night’s sleep all you need to do is reach the nearest TSC store in the locations mentioned here – HSR Layout, Galleria Mall, Indiranagar, and Forum Mall. TSC is delighted to celebrate this milestone with this offer, making it a unique opportunity for Bangaloreans to experience the unparalleled comfort and quality of its mattress.

    The Sleep Company is one of the fastest D2C brands to reach the milestone of opening 100 COCO (company-owned, company operated) stores in just two years of marking its foray into offline retail business. The company opened its first store in Bengaluru in June 2022.

    The Sleep Company co-founder, Priyanka Salot said, “We are thrilled to celebrate the 100th store milestone by giving away 100 free mattresses to the people of the city where we launched our first store two years ago. The idea behind this offer is to get more people acquainted with state-of-the-art comfort. We are incredibly grateful to our customers, who have played an instrumental role in our growth journey. By all means, the special giveaway is a big celebration of our expansion and a true reflection of the strong bond we share with our customers. People across the key metros, including in Bengaluru, are often faced with sleep deprivation issues due to their busy lifestyles. Through this initiative, we want to provide people with an opportunity to take home our patented SmartGRID mattress and have out-of-the-world sleeping experience for over a decade.’’

    The Sleep Company CMO Ripal Chopda added, “This giveaway is our way of thanking Bangaloreans for their trust and loyalty, and we look forward to catering to more customers in the years to come. With the innovative and patented SmartGRID technology, our mattress provides deep and undisturbed sleep to individuals. Our omnichannel expansion across the country is to offer a superior and delightful experience to our customers and redefine the way people sleep and sit.”

    The Sleep Company is Asia’s first and only provider of SmartGRID technology, revolutionizing sleeping and sitting solutions. As one of the country’s fastest growing brands, it is at the forefront of reshaping both the D2C as well as the omnichannel landscape in the mattress industry. Founded in 2019 by Priyanka and Harshil Salot, the company stands true to its commitment of offering customers the best sleeping experience. In just 4.5 years since inception, The Sleep Company has achieved a significant milestone of achieving Rs 500 crore ARR in FY24 and is well positioned to touch Rs 1000 crore revenue mark in the next 2-3 years.

    The Sleep Company offers a wide range of products, including mattresses, smart recliner beds, office chairs, recliner sofa and pillows. Encouraging all Bangaloreans to visit the designated locations early to secure their chance to win a free mattress.

  • The Sleep Company targets Rs 80-85 cr ad spend

    The Sleep Company targets Rs 80-85 cr ad spend

    Mumbai: The Sleep Company (TSC), a comfort-tech brand, is eyeing to achieve profitability by the end of FY25. The company has embarked on its brand-building journey for the last 12 months, with nearly one-third of its expenditure now allocated to brand building. Having launched its 100th store in India, the company is further looking to solidify its market position by enhancing its omnichannel presence. To support this, the company has set its advertising and marketing budget to be INR 80-85 Cr for FY25. While 75-80 per cent of expenditure will be on digital platforms, traditional media spending will be around 20-25 per cent.

    In just 4.5 years since its inception, the company has touched a significant milestone of achieving INR 500 crore ARR (Annual Recurring Revenue). It is India’s fastest D2C brand to open 100 COCO (Company-owned, Company-operated) stores in just two years since venturing into offline retail. The company opened its first store in Bengaluru in June 2022.

    The Sleep Company is well-positioned to reach the INR 1000 crore revenue mark in the next 2-3 years. This smart goal is the leadership’s strategic vision and will be driven by a comprehensive growth strategy, with expansion plans across India.

    The Sleep Company has doubled sales every year since its inception, documenting a 2.3X surge in its sales last year. The company drives 85per cent of its sales from its omnichannel presence, including physical stores and online, through its website. It has the largest market share for office chairs in India, having witnessed a remarkable 10X growth since the inception of its chair category. It is looking to double its market share in the next 24 months with the recent launch of its chair brand, ‘ErgoSmart by The Sleep Company’.

    The Sleep Company co-founder Priyanka Salot said, “Innovative products, a strategic omnichannel presence, and a determined focus on customer satisfaction have fuelled our tremendous growth and expansion. Central to our success is our proprietary SmartGRID technology, which gives us a distinct advantage in the market. Our long-term objective is to become the undisputed leader in our field by continually introducing innovative products and expanding our offerings. We believe that integrating AI into our solutions will further enhance the customer experience. We are deeply grateful to everyone who has played a part in this journey and we are concerned about the interest of all our stakeholders. Our commitment to enhancing people’s lives with our top-notch sitting and sleep solutions is stronger than ever.”

    Founded in 2019 by Priyanka and Harshil Salot, TSC is the world’s first and only provider of SmartGRID technology, revolutionizing sleep and sitting solutions. As one of the country’s fastest-growing brands, it is at the forefront of reshaping both the D2C and the omnichannel landscape in the mattress industry. The company offers a host of products including mattresses, sofa, pillows, cushions, bedding, office chairs, smart recliner bed etc.

    Commenting on this achievement, The Sleep Company chief marketing officer Ripal Chopda said, “Reaching our 100th store signifies our team’s dedication and the trust our customers have placed in us. Through our COCO model, we control the in-store experience, and our sleep labs give them a first-hand touch and feel of the technology behind our products, elevating customer engagement. We are now gearing up for a new phase of growth, driven by strategic marketing initiatives predominantly towards brand-building initiatives. Our focus will be on creating more personalized and engaging experiences for our customers, leveraging data-driven insights and innovative campaigns to elevate our brand.”

    The Sleep Company’s marketing blueprint includes a significant push in digital marketing, driven by a tailored media mix model for each market. These media channels will include platforms such as TV in regional markets, print media, and social media. As part of TSC’s marketing strategy, the company has been leveraging its collaborations with prominent Bollywood and TV celebrities to engage with its existing and potential consumers. 

  • The Sleep Company’s latest #UpgradeToSmartBed campaign

    The Sleep Company’s latest #UpgradeToSmartBed campaign

    Mumbai: Ever imagined a bedtime experience that transports you beyond the confines of your ordinary sleep, making you feel weightless with absolutely no gravity? The Sleep Company, India’s leading comfort-tech brand, makes this dream a reality with its Smart Recliner bed. In its newly launched digital campaign #UpgradeToSmartBed featuring Indian actor Jim Sarbh, the company shares the benefits of upgrading to a smart bed.    

    Conceptualised by Steve Priya, the theme of the campaign is to create awareness about the innovative technology of the Smart Recliner Bed. The ad unfolds an intriguing conversation between Jim Sarbh and his on-screen partner alongside a guest couple at their home at the sight of a floating astronaut in a sci-fi movie. The guest couple marvels at the concept of Zero Gravity, Jim Sarbh and his on-screen partner exclaim that it feels out of the world as they experience it everyday in their smart recliner bed.

    Their expressions speak volumes on how they get transcended into heaven physically and mentally every night with Smart Recliner Bed. Then they introduce the guest couple to The Sleep Company’s Smart Recliner Bed and its unique features like Zero-gravity mode developed by NASA, massage mode and TV mode. To which the awestruck couple say ‘it is better than going to a theatre’, and nothing in very long has sounded more honest.

    The Sleep Company co-founder Priyanka Salot, “When we first launched The Sleep Company in 2019, SmartGRID Technology revolutionized the Sleep Tech industry and we have not stopped ever since. With our head high, we feel rest assured about our Smart Recliner Beds and its ground-breaking innovation. It is out-of-the-ordinary in every way that allows people to use their beds for multiple purposes like to get a massage, recline or get theatre experience at home along with health benefits like prevention of acid reflux. We are here to disrupt the sleep and comfort tech industry and our Smart Recliner Bed is a testament to our commitment of creating most ingenious products and taking this industry to a whole new level.’’

    Commenting on the campaign, The Sleep Company’s CMO Ripal Chopda stated, “The thought of this campaign stems from the fact that everyone deserves a relaxing bedtime routine after the hectic pace of everyday life. Our Smart Recliner Bed is a unique blend of innovation, comfort, and luxury and we want to encourage our audiences to upgrade to a smart bed. Through the Smart Recliner Bed, we want to provide our consumers with an unparalleled sleeping experience accompanied by a range of customized preset modes.”

    The zero gravity mode of the bed, a NASA-approved sleeping position scientifically designed to put less pressure on the spine offers luxury and enhances comfort when sleeping. The bed helps people escape from the stresses of daily life with its massage mode. Besides, it is designed in a way that individuals can also indulge in entertainment through the TV mode.

    The digital campaign has been launched on YouTube and Instagram handle of The Sleep Company.