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Tag: The Sleep CO

  • The Sleep Co flashes Rs 100 crore marketing purse

    The Sleep Co flashes Rs 100 crore marketing purse

    MUMBAI: The Sleep Co, India’s leading comfort-tech brand, has secured Rs 480 crores in Series D funding from ChrysCapital and 360 ONE Asset, two of the country’s most established private equity firms. The fresh capital will fuel aggressive expansion, manufacturing scale-up and a Rs 100-crore brand-building blitz as the company races to own India’s premium sleep market.

    The Mumbai-based firm has hit a Rs 700-crore annual revenue run rate and notched 60 per cent year-on-year growth in FY25, having recently opened its 150th exclusive outlet. Since its last funding round, monthly revenues have doubled and headcount has swelled from 650 to over 1,500 employees—testament to surging demand for its patented SmartGrid technology.

    Founded by husband-and-wife duo Priyanka Salot and Harshil Salot, The Sleep Co has morphed from a direct-to-consumer startup into an omnichannel juggernaut. Its offline stores now generate 70 per cent of total revenue through a “research online, purchase offline” strategy that blends digital discovery with immersive retail experiences.

    The company’s 150th store doubles as a “Sleep Lab”, featuring pressure and heat mapping tests that pit SmartGrid products against traditional memory foam. Celebrity endorser Anil Kapoor fronts campaigns like “RIP Memory Foam” that position the brand as a lifestyle choice rather than a functional purchase.

    The new funding will bankroll expanded manufacturing capacity, deeper penetration in metro and tier-1 cities, entry into adjacent comfort categories, and heavy R&D investment. The company aims to extend SmartGrid technology—originally developed for mattresses—across chairs, recliners, cushions and sofas.

    “This fundraise powers the next phase of our journey to lead the comfort-tech revolution in India,” said co-founders Priyanka Salot and Harshil Salot. “We’re scaling faster, opening more stores, expanding capacity and doubling down on innovation to transform how India sits and sleeps.”

    ChrysCapital  director & consumer sector lead Rajiv Batra said the investment represents “a compelling opportunity to participate in India’s broader premiumisation wave” as consumers gravitate towards science-led, design-first products.

    360 One Asset senior fund manager Chetan Naik called The Sleep Co “a category-defining brand” that’s “redefining comfort-tech through patented material innovation and omnichannel excellence.”

    The company has previously raised Rs 13.4 crore in pre-Series A, Rs 177 crore in Series B from Premji Invest and Fireside Ventures, and Rs 184 crore in Series C funding. Avendus Capital advised on the latest transaction.
    With strong fundamentals and a growing offline footprint, The Sleep Co is positioning itself to ride India’s wellness boom—transforming sleep from a low-involvement purchase into a premium lifestyle decision.

  • The Sleep Co names Alpesh Jain CTO to power tech dreams

    The Sleep Co names Alpesh Jain CTO to power tech dreams

    MUMBAI: India’s comfort-tech trailblazer, The Sleep Co, has roped in Alpesh Jain as its new chief technology officer (CTO), as it gears up for its next growth sprint. With over 16 years of experience across ecommerce, automotive, and hospitality tech, Jain is now all set to turbocharge the brand’s digital backbone — and maybe even help the nation sleep smarter.

    Jain was previously vice president (VP) of technology at The Good Glamm group, where he scaled platforms, engineered robust systems, and delivered tech that reached millions. Now, he’s trading beauty for bedtime, with a mission to bring seamless, data-led solutions to customers’ fingertips — or rather, mattresses.

    “Tech should be invisible — it should just make your life better,” said Jain. “And what better way than helping people sleep better?”

    Welcoming him on board, The Sleep Co co-founder Priyanka Salot added: “His vast experience and innovative mindset align perfectly with our mission to redefine comfort through technology. Alpesh will play a key role as we continue to expand our footprint and deepen our connection with consumers.”

    The appointment comes at a time when The Sleep Co  — known for its patented SmartGrid  tech — is widening its footprint across India and beyond.

    With smart chairs, mattresses, and now a tech czar at the helm, the brand is on a mission to make every snooze and sit smarter.

  • The Sleep Co names Nirav Lalan as chief growth officer

    The Sleep Co names Nirav Lalan as chief growth officer

    MUMBAI: The Sleep Co is waking up to a fresh wave of leadership as it promotes Nirav Lalan to chief growth officer (CGO), recognising his stellar role in propelling the brand to 20x growth in just under three years.

    Nirav, who joined the company in 2022, has been the brain behind its meteoric rise, cracking new growth channels and redefining comfort-tech. “Nirav has been a driving force behind our expansion,” said The Sleep Co co-founder Priyanka Salot. “His sharp strategies and knack for consumer insight have helped us scale faster than ever.”

    Taking on his new role, Nirav Lalan shared his excitement: “It’s a privilege to be part of this extraordinary journey. I look forward to pushing the boundaries even further.”

    The move is part of The Sleep Company’s strategy to fortify its leadership bench and set the stage for sustainable, long-term growth.