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Tag: The Script Room

  • The Script Room wins creative mandate for Games24x7

    The Script Room wins creative mandate for Games24x7

    Mumbai: Multi game platform Games24x7 onboarded The Script Room as a creative agency partner. 

    Founded by New York University-trained economists Bhavin Pandya and Trivikraman Thampy in 2006, Games24x7 is an India headquartered online gaming company with a portfolio that spans skill games like RummyCircle and fantasy sports platforms like My11Circle apart from casual games. 

    Backed by marquee investors, including Tiger Global and The Raine Group, the company specialises in using behavioural science, technology, and artificial intelligence to provide personalised game-playing experiences across all its platforms.

    This year, Games24x7 has ventured into the $70 billion global gaming market with a specific focus on the United States.

    Speaking about the creative mandate for the campaign, Games24x7 director – brand and marketing strategy, Avik Das Kanungo said, “Our brand campaigns are aimed at celebrating the joy, spirit, and slice of life moments of playing skill-based games. As we continue to expand our offerings in the skill gaming space and extend awesome game-playing experiences to more gaming and sports enthusiasts, we are delighted to partner with The Script Room. The team’s approach, thinking is really simple and sharp focussed on the task.”

    “We just finished shooting a vibrant brand campaign with the iconic Indian film actor and our brand ambassador Prosenjit Chatterjee, that celebrates the high spirit of our players and brings alive the joy of playing Online Rummy on RummyCircle. We are excited about the way the campaign has shaped up and hope online skill gaming enthusiasts will love the proposition,” Kanungo added.

    Speaking about the win, The Script Room founder, Ayyappan Raj said, “Gaming is a very interesting category and a lot of learning for us. And Rummy is a hugely popular game and the online community is quite robust. The films are coming out really good and you can expect to see some exciting, super fun work super soon!”   

    RummyCircle follows the best industry practices and provides its players with a safe and secure environment, the company stated. It undergoes external audits as mandated by The Online Rummy Federation (TORF), the self-regulatory body for the country’s online rummy industry.

  • Groww’s ad film captures millennial’s newfound interest in investing

    Groww’s ad film captures millennial’s newfound interest in investing

    NEW DELHI: Groww, a mobile-first investment platform, has launched a new ad campaign targeting first-time investors and millennials. Through its campaign, Groww aims to capitalize on the surging interest in stocks among millennials, enabled and popularised by easy to use investing apps like Groww.

    Conceptualised by The Script Room, the ad illustrates a humorous exchange between a father and son on the matter of the stock market. While the father goes on a tirade about the complexities involved in investing in the right stock, the son goes ahead and buys shares in his father’s company with just a few clicks. The ad conveys a simple message – to make wealth, one needs to invest smart and invest early. 

    The commercial is currently airing on television and being shared across all social platforms. 

    Groww co-founder and COO Harsh Jain said, “With an easy-to-use interface and robust technology offering, Groww aims to make investing easy and smart for the younger generation and democratize wealth creation. The film’s narrative highlights these aspects in a simple yet effective manner and we hope this will resonate well with our target audience.” 

    The Script Room co-founder Rajesh Ramswamy (Ramsam) said the idea behind the campaign was to offer a refreshing POV of youngsters in a field where they have not been taken seriously. “With any financial communication, much is lost in jargon. We wanted to avoid this and stick to a casual tone to make it more understandable and relatable,” he explained.

    The Covid2019 pandemic has proved to be an inflexion point for stock investing in India. The number of new Demat accounts opened this year have been the highest in our history. According to BSE, the number of mobile trades has tripled since March, while according to NSE, mobile trades now account for a quarter of the cash market deals. This growth is predominantly fuelled by apps like Groww that have made it easier for millennials and GenZ to invest in the stock market by removing complicated paperwork and long waiting time, as used to be the case earlier. The Groww app also provides all the necessary resources which an investor may require to conduct in-depth stock research: such as information about the company’s financials, peer comparison, shareholding pattern, live market activity, etc. 

  • Ad Break | Not just mediums, writing has also evolved over time: Founders of The Script Room

    Ad Break | Not just mediums, writing has also evolved over time: Founders of The Script Room

    NEW DELHI: Writing – unlike communication skills, the development of the information wheel evolved roughly over the time frame in media, entertainment, and now in the advertising industry. From Shakespeare to Chetan Bhagat, to Twitteraties, the contemporary writing skill has seen radical changes in style, usage, and perception. Discussing comprehensively with Indiantelevision.com, in the second episode of Ad Break are the Founders of The Script Room, a year-old writing hub that has churned out 41 interesting brand films and served prominent brands like Netflix and Oyo.

    The former colleagues from Lowe Lintas, Raj and Ramaswamy are prolific writers who wanted to share their passion for the most compelling reason is to develop stories that people treasure in the future. The motivation behind their wondrous words and the reason for their love of writing has driven them to start the foundation of a writing hub in the advertising world.

    While conversing, Raj says, “It feels like the moment for the recognition of writers has arrived. The minute you call any producer saying that you are a writer, their interest grows stronger as they have started valuing real passion and are no longer in the practice of avoiding conversations.” However, he adds that there is still a dearth of renowned writers in the industry.

    Ramaswamy points out, “The aspect of writing has changed adequately over the years. It cannot be denied that predominance and quality are two interesting points. Authors now care deeply about an issue; hobby or lifestyle choice and they are ready to take it to the next level. A few years back, there was no slam poetry but now it exists.”

    Adding further, he said, “One of the biggest changes I noticed are insights. Insights have made a remarkable difference in the ad-world. Earlier, when you cracked an insight for an ad, it was considered as a golden moment. Presently, insights are getting captured in memes almost on a daily basis.”

    Moreover, the duo emphasized their experience of writing a short film in the lockdown – how the impact of the pandemic will have on storytelling, also delving into how brands are getting smarter in their choice of stories.

    Watch the full episode now

  • The Script Room completes one year with 41 films over five brands

    The Script Room completes one year with 41 films over five brands

    MUMBAI: – Having successfully created over 40 ad films across youth brands like Netflix, OYO, Chumbak, Beck’s Ice and Groww, a financial services app, The Script Room, a fast-growing writers' hub is celebrating its one-year completion amidst lockdown.

    A company born out of an enthusiastic and engaged eponymous WhatsApp group, once created by one of the founders, Ramsam as a place to share and discuss writing in advertising and movies has now structured itself as a full-fledged company – The Script Room, as a registered trademark, with offices in Mumbai and Bangalore.

    Founded by Rajesh Ramaswamy (Ramsam) whose last job was with Lowe, Bangalore and Ayyappan Raj (Ayyappan), whose last engagement was with Lowe (Unilever Global/Lowe Singapore), The Script Room built itself with a singular focus on writing for audio-visual advertising and content. They strongly believe that great writing is behind every single piece of celebrated content, both branded and unbranded, and the purpose of The Script Room is to celebrate writers and give writing it’s due. 

    The newly formed entity bagged its first project for Netflix India for a campaign around one of its originals – Selection day. Nine films were shot in one night. The ads appeared sequentially on last year IPL matches. The campaign won the fledgling company the Best Digital Creative Award at Star ReImagine awards. Their second campaign with a series of ten ads titled ‘So, what are you watching?’ for Netflix was on air on last World Cup and was an Effie Finalist.

    The Script Room founder Ayyappan Raj said, “We don’t have any typical organisational structure as such. We operate more as a writers hub and we spend a lot of time in jamming on what to write before we actually put pen on paper. Since we are a few and we are focussed, we are super conscious of the task, the consumer, limitations of execution and it reflects in the final output, our work. And about completion of first year, it has been a terrific one, extraordinary in all sense.  Ramsam and I started up The Script Room working out of home, added more and more writers, got offices in Mumbai and Bangalore, finished more than 40 ad films, one 30 minute short film (branded content) and with a slate of campaigns in scripting stage and bam! we are back to working from home again! Overall it’s been a fantastic first year, we don’t know if we’re creating something big or something small but we’re having a real good time doing what we’re doing”.

    Rajesh Ramaswamy said, “We have pulled together some of the best writers in the country, who have been very successful in telling insightful, engaging, crafted-to-perfection audiovisual stories. And we make sure that we write for the brand, for the context, for the budget, for the duration – no artificial colours, no preservatives, no added sugar. 100 per cent pure, handwritten ads that effortlessly do their work. We don’t want to do anything that’s art for art sake and stuff that lies in one corner of the internet. And we have clearly chosen to stay away from other channels of advertising, storytelling is our forte and what better medium than audio-visual to tell your stories?

    About one year, I am personally very excited by the spirit of the place and the collective sort of a model that we’re building. ”.

    Prior to lockdown, The Script Room had just wrapped up a series of films for Chumbak and Beck’s Ice which are in various stages of production and slated to release in the coming months.