ITV

Tag: The Scribbled Stories

  • Panasonic returns with #WelcomeToParenthood campaign

    Panasonic returns with #WelcomeToParenthood campaign

    Mumbai: Panasonic Life Solutions India has announced #WelcomeToParenthood campaign that celebrates the journey of young parents in India. This is the third edition of the brand’s flagship #WelcomeToAdulthood campaign. Building on the success of previous editions, the campaign is designed to resonate with the evolving life stages of the country’s young population. From first-time appliance buyers in the inaugural edition to the new-relationship journey explorers in the second, each edition has mirrored real-life progressions. The latest campaign curated in collaboration with The Scribbled Stories, poignantly portrays the relatable nostalgia, emotions, joys and challenges of young parents through captivating storytelling.

    Sharing her insights on the campaign, Panasonic Life Solutions India Head Corporate Communications and CSR Pooja Garg said, “India today is in the midst of a ‘youth bulge’, with its young population navigating through various life changes. Similar to stepping into adulthood, parenthood is an exciting phase, whether one is pet parent or a human parent. As we proudly launch the third edition of our #WelcomeToAdulthood campaign series, we’re thrilled to embark on a journey that celebrates the joys, addresses the challenges, and simplifies the lives of young parents in India. #WelcomeToParenthood is not just a campaign, it’s a promise to stand by these young adults in every step of their journey, making parenthood a little easier, one appliance at a time. This campaign was based on insights from a study we conducted on everyday life concerns of young Indian parents. We are excited to continue our partnership with The Scribbled Stories, as we look to match unique storytelling with our target audience. Fittingly, the 84% of their audience is aged between 18-34 years and almost 50% between 25-34 years.”

    Panasonic India Instagram handle and The Scribbled Stories Instagram handle.
     

  • Panasonic rolls out a new campaign in partnership with The Scribbled Stories

    Panasonic rolls out a new campaign in partnership with The Scribbled Stories

    New Delhi: Panasonic Life Solutions India has launched a digital public relations campaign – #WelcomeToAdulthood in partnership with the storytelling platform – The Scribbled Stories.

    The campaign targets young adults, mostly first-time buyers, who are entering their adulthood phase and are looking to invest in smart, affordable, and sustainable home appliances.

    The PR campaign is running on all social platforms – Instagram, Facebook, Twitter, LinkedIn, in collaboration with The Scribbled Stories. The campaign content captures fun, relatable moments that one experiences when entering the adulthood phase of life and how the right appliances can help make that journey a little easier and a little more comfortable and memorable. Be it setting up a new house and buying new appliances for it, or baking a cake at midnight in your microwave or having to do your own laundry, the campaign emphasises on how appliances are a key part of different phases of our life and hence it is important to make a choice that is durable and sustainable.

     

     

    The campaign directs consumers to buying guides that will help them understand the know-how of various aspects to look for before making a purchase decision.

    Commenting on the campaign, Panasonic Life Solution India head corporate communications Pooja Garg Khan said, “Adulthood is a time when youngsters are experiencing a shift in their lifestyle and have a plethora of choices to make in life – from moving out of home, first job, building new relationships, setting up an apartment, etc. And through this campaign, we want to support the young consumers in this transition to adulthood by helping them make sustainable purchases through our buying guides. These #WelcometoAdulthood buying guides, will allow consumers to educate themselves and make smart well-informed decisions to buy home appliances and contribute to helping them live their best.”