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Tag: The Screen Patti

  • The Screen Patti partners with Brand Factory to tell the millennials’ story with ‘Weekends’

    The Screen Patti partners with Brand Factory to tell the millennials’ story with ‘Weekends’

    Mumbai, 21st September, 2018: The Screen Patti (TSP), a The Viral Fever (TVF) channel, has announced partnership with Brand Factory for its upcoming web show ‘Weekends’, the story of three absolutely different young men working in the same office, trying to make some valuable time to have fun, find love and make money.
    The trailer for the show has just been released and can be viewed at https://bit.ly/TSPWeekends.

    ‘Weekends’ is a comedy that reveals the plight of millennials in their workspace, trying to find that elusive work-life balance. Constantly juggling the demands of the office and their desire to have fun, the hallowed ground of the weekend is where the lines are drawn. A working weekend completely messes with their zen. The only thing that gets them going is a weekend spent doing what their hearts want.
    Directed by Harman Wadala and written by Parikshit, Talha, Jatin & Shivam, the show features popular actors Gurpreet Saini (Pari), Prabal Punjabi (Kevin) and Pranay Manchanda (from Baked & The Aam Aadmi Family as Rakesh aka PPT).
    Amrit Raj Gupta, Channel Head – The Screen Patti said, “Weekends is a show about three men and them being torn between work and their personal lives that often take a beating because of unwanted assignments at ungodly hours. We have a terrific cast on board that has surely delivered a stellar performance.”
    Vijay Koshy, Head – Brand Partnerships, TVF, said, “With a twist of humor, TSP’s Weekends embodies the current working class that struggles to find time to focus on self in this harsh competitive world. Since the beginning, we knew that this show is meant for brands that try to solve the problems of this generation. Kudos to the team at Brand Factory from the future group for believing in this show & partnering with the TSP family! The TVF network has now made inroads to new categories like Fashion Retail, Real Estate and Health sector”.

    Roch D’Souza, Chief Marketing Officer, Brand Factory said, “Todays Millennial audience is constantly looking for validation on social media for their behaviour be it fashion, lifestyle etc. There is a growing phenomenon of ‘living to share on social media’, and hence reaching out to the youth through the TVF Weekends web series was a great opportunity. We feel it’s a perfect fit as it depicts the day to day life of a corporate employee, the type of audience that shops at our stores. Collaborations with content creators is a major Part of Brand Factory’s digital strategy ahead and we plan to create some amazing Branded Content”
    Tune in to watch three young men learn the art of juggling their personal and professional lives and making memories along the way, starting 28th September. The 5-episode show will be released on TVFPlay (2 episodes initially) and YouTube, with one episode going live every Friday.

  • The Screen Patti ties up with BigRock to release it’s new web show – Zeroes

    The Screen Patti ties up with BigRock to release it’s new web show – Zeroes

    When we say 4 people trying to do a start up the first thing that pops up in the mind is Pitchers. Well that’s what motivated our SINGLES’ (an established TSP property) to step out in the sun and begin with their own startup. Badri, Shivankit and Abhinav, later joined by Jassi, are on their own in the startup world now and the reality is a lot different, wacky and overwhelming than they expected. Watch the trailer here.

    TSP released the first episode of the 3 episode series and it has already crossed 1mn views in 3 days. Episode 2 releases on 9th Feb on TSP’s Youtube Channel.

    Parikshit Joshi, Writer – Zeroes, says: As a writer I loved creating characters who are a little delusional about themselves, just like me. The fun thing about these characters is that they can do pretty much anything without knowing whether it’s right or not. And this time, these four delusional characters were thrown in the world of start-up. 

    Talha Siddiqui, Writer – Zeroes, says: For me, Zeroes is about the story of characters who create an impression of having ‘No Value’. You would never want them in your team. But if these Zeroes are placed properly, the more zeroes you have on your side, the bigger you are.

    Shreyansh Pandey, AVP – Content Strategy says: After recently crossing 1 MN subscribers on the channel, we are coming up with our second web show ZEROES which revolves around 4 average guys trying to start-up. TSP is known for it youthful humor and that’s what we’re trying to do with this show as well. That’s why, we are trying to experiment with these characters who we describe as sometimes hungry, always foolish.

    At BigRock, we are always looking at ways to simplify the process of getting businesses online. With internet penetration in India reaching over 450 million users, the need to get online is now more important than ever before. In the past year, India has seen an influx of over 1000 tech startups alone. A major part in the journey of building a brand begins with finding the right domain name”, says Shashank Mehrotra, Managing Director, APAC at Endurance International Group (EIG).

    “Through our partnership with Neustar and TVF, we aim to reach out to young Indian aspirants who may have groundbreaking ideas which can be turned into successful businesses, but very often do not know where to start. We believe we can help them kick-start their journey by offering them a .co domain name which is not only widely available, but also demonstrates credibility when networking with investors and customers.”

  • BigRock and Neustar tie up with TVF to promote the .biz extension

    BigRock and Neustar tie up with TVF to promote the .biz extension

    MUMBAI: BigRock in association with Neustar, operator of the global registry for .biz and .co has tied up with The Viral Fever (TVF) for their first ever video content partnership. With their association, BigRock and Neustar, will address the market jointly through the campaign, highlighting the benefits of getting online with .biz domains in India. The campaign titled “Naam Mein kya Rakha Hain” (What’s in a Name?) will be streamed through TVF’s sister channel, The Screen Patti (TSP).

    India’s push towards digitization has transformed the business and the consumer landscape in India. As consumers are moving online, the need of the hour for small businesses and entrepreneurs is to rapidly migrate to online mediums for both convenience and growth. According to a recent Google-KPMG study, digitally-engaged businesses are able to grow their customer base significantly with 52 per cent catering to customers beyond their home city versus only 29 per cent offline. In order to stay relevant, businesses will need to carve out an online presence and bring in fresh set of potential customers. The association between BigRock and Neustar aims to enhance and stimulate the demand for .biz domains by encouraging Indian entrepreneurs and small businesses to adopt the domain and get online in a seamless and quick manner with BigRock’s Website Builder.

    “India as a country is experiencing rapid internet penetration and businesses everyday are realising the importance of having an online presence. We have also witnessed an upsurge in the .biz domain as a globally accepted TLD. Through our partnership with Neustar and TVF, we are excited to promote the highlights and benefits of getting online with a .biz domain to expand their brand presence.” said Shashank Mehrotra, Managing Director, APAC at Endurance International Group (EIG). “TVF has been enthralling its audience with unique and compelling web content and brand partnerships since its inception. As we understand the importance of content, we aim to achieve great success in effectively engaging with Indian businesses and SMBs through the sketch.”

    The sketch conceptualized and created by TSP, addresses the common dilemmas faced by professionals who wish to expand their customer base. It will be promoted on all digital platforms of BigRock and The Screen Patti.

    The Viral Fever head of brand partnerships Vijay Koshy said, “Slowly but steadily Digital is impacting all of us whether how we shop, travel, entertain, transact etc and the next big wave of adoption is going to come from the SME / Trader community. BigRock wants to talk to that community and be the stepping stone to that successful transition and have engaged with The Screenpatti (TSP) from the TVF network to tell some delightful and relatable stories with ‘Naam mein kya rakha hai.”

    BigRock has previously created ad films like Rachel’s Yoga, Satya Lie Detector and Vicky’s Make up studio, which emphasized on the importance of a .biz domain for budding entrepreneurs, while taking on a humorous tone to appeal to wider audiences.

    BigRock will be giving out a .biz domain at a discounted rate of Rs. 249 along with 50 per cent off on a 5 page website builder package (both for the first year).