Tag: The Sandbox

Shemaroo & BharatBox sell out Jab We Met Geet digital avatars

MUMBAI: Just when we thought the digital collectible frenzy was just a passing fad, Shemaroo Entertainment and BharatBox announced that their offer of 3,333 exclusive Jab We Met collectibles based on the character Geet portrayed by Kareena Kapoor in the popular film sold out. The Geet avatars, featured in the Jab We Met themed game on The Sandbox, became an instant favorite among fans.

The partnership not only generated over $40,000 in revenue within just 45 days but also showcased the growing influence of such collaborations on the global stage. The campaign’s success reflects the growing appetite for culturally relevant digital assets in the country today

Following this, the Jab We Met avatars attracted significant global interest, alongside a substantial inflow of buyers from India and across the globe. This solidified Shemaroo Entertainment’s IP on the global stage while amplifying BharatBox’s presence in mainstream entertainment. Notably, the campaign saw strong participation from Indian players, creators, and brands.

The primary participants included nearly 67,000 creators and users. Following the pre-launch, the campaign rolled out for the next few months, with a comprehensive strategy including teaser campaigns, educational content, and allowlist opening alongside early incentivisation through questing.

Additionally, Bharatbox and Shemaroo Entertainment worked with key opinion leaders (KOLs) followed by three Ask-Me-Anything (AMA) Sessions conducted with The Sandbox, gathering over 200,000 tune-ins. Lastly, social media giveaways for questing winners included $SAND as well as physical rewards offered by Shemaroo Entertainment to avatar holders.

The Geet collection reinforced the potential of popular Indian cinema IPs in the metaverse, tapping into India’s strong player-creator community within the blockchain gaming ecosystem. The campaign leveraged BharatBox’s blockchain infrastructure within The Sandbox, utilising no-code tools for creators and play-to-earn (P2E) models to incentivise player engagement. These features democratise access to the metaverse, making it easier for creators to monetize and for players to participate.

“Selling out the Jab We Met collection is a testament to innovation in the metaverse space,” said BharatBox CEO Karan Keswani. “Shemaroo Entertainment and BharatBox are bringing Indian culture to a new generation of digital-first audiences. This milestone reinforces our ability to deliver culturally resonant and commercially successful projects in the metaverse.”

Shemaroo Entertainment chief operating officer Arghya Chakravarty added: “At Shemaroo Entertainment, our mission has always been to innovate and connect with audiences through diverse storytelling. The success of the Jab We Met digital collectibles is a shining example of how Indian cinema’s timeless charm can seamlessly transition into new-age platforms like the metaverse. We are thrilled to see such enthusiastic participation from fans, and this milestone reinforces our commitment to redefining entertainment in the digital era.”

The resounding success of the Jab We Met collection signals the massive growth potential for BharatBox and Shemaroo Entertainment and is part of a broader India story within blockchain gaming, said a press release issued by Shemaroo.

BharatBox continues to lead the metaverse conversation in the country with India emerging as a top market, with an impressive 66,091 creators and an user base doubling from 150,000 to 350,000. This collaboration will pave the way to expand partnerships and forge new pathways for cultural IPs to thrive in a decentralised economy.

December 17, 2024
BharatBox & GOQii launch healthcare metaverse platform

Mumbai: BharatBox, a metaverse venture between The Sandbox and Brinc, and GOQii, a smart-tech health and wellness platform, have launched a health and wellness platform in the metaverse. This partnership allows users to experience a digital world that integrates physical wellness routines with metaverse experiences, powered by the Universal Health Token (UHT).

The collaboration will use UHT to gamify preventive healthcare, enabling users to earn tokens for healthy actions, access health services, and benefit from a rewards system that promotes wellness behaviors.

As India’s metaverse adoption grows, this initiative aims to set a benchmark for integrating health and technology in a digital space. It offers experiences tailored for Indian users, combining fitness, mental well-being, and nutrition within an interactive metaverse.

UHT, an ERC-20 token on the Ethereum network, will incentivise healthy behaviors by rewarding users for fitness achievements, purchasing health services, and accessing consultations. It will also support decentralised governance (DAO) within the ecosystem.

Through GOQii’s ecosystem of wearables, coaching, and health insurance, the new metaverse platform will enhance users’ wellness journeys. BharatBox will create a culturally relevant, immersive experience, blending social interaction with health management.

India is rapidly becoming a key player in the metaverse market, which is growing at 13.93 per cent annually worldwide. India ranks among the top five countries in metaverse development, driven by strong investment, innovation, and employment growth, making this partnership well-positioned for widespread adoption.

BharatBox CEO Karan Keswani stated, “Our partnership with GOQii is grounded in the remarkable growth trajectory of both the Indian metaverse and the wellness industry. India’s digital health sector alone is projected to grow with the total count of recognized startups in the healthcare and life sciences space experiencing a compounded annual growth rate (CAGR) of 127 per cent between 2016 and 2023. By integrating wellness into the metaverse, we’re tapping into a market that’s set to contribute billions in the near future from metaverse-focused opportunities.”

The Force of Good Foundation, which created UHT in collaboration with GOQii, will play a key role in aligning UHT with GOQii and BharatBox. It aims to promote a global movement for incentivized healthcare, connecting the platforms through shared values of preventive health, and using blockchain technology to deliver secure, user-driven healthcare experiences in the metaverse.

Force of Good Foundation director Agastya Samat said, “This partnership leverages two key trends: the exponential rise of the metaverse and the increasing demand for accessible preventive healthcare. The metaverse sector is increasingly adding jobs globally, indicating both a booming industry and growing user engagement. With this collaboration with BharatBox and integrating Universal Health Token (UHT) into our platform, we’re addressing a global shift towards incentivised health behaviour. Early projections show that tokenized ecosystems like ours could further increase user engagement, which is crucial as we scale to meet the evolving needs of Indian users, especially in a market where digital transformation in healthcare is now a key policy focus.”

October 23, 2024
Shemaroo Entertainment launches ‘Jab We Met’ avatar digital collection

Mumbai: Shemaroo Entertainment has announced their partnership with Sandbox-BharatBox, to launch their first digital collectible of the character ‘Geet’ from the movie ‘Jab We Met’. The initiative will host renowned IPs, and multiple digital collectibles based on Shemaroo Entertainment’s movies and characters including immersive games on The Sandbox-BharatBox metaverse platform.

This innovative offering of ’Geet’s‘ digital collectible, will bring the beloved Bollywood film ‘Jab We Met’ to life in a digital realm. Fans will now have the opportunity to interact with iconic characters through a range of digital collectibles and engaging games, along with the chance to win exclusive merchandise.

As part of this initiative, Shemaroo Entertainment and BharatBox are launching an extensive campaign to educate fans about the metaverse and the numerous opportunities it offers. This campaign aims to open new revenue streams through digital collectibles and enhance fan engagement through interactive experiences, thereby building perpetual value for the IPs beyond just the movies.The ‘Jab We Met’ IP will feature an avatar collection of 3333 unique digital collectibles of ‘Geet,’ the iconic character portrayed by Kareena Kapoor in the movie. This collaboration will also showcase Shemaroo Entertainment’s extensive library of Bollywood content, including titles like 22 Yards, Great Gambler, and many more, creating a hub of multiple IPs moving forward. Fans on the metaverse platform will have the opportunity to perform activities, undertake quests, and earn rewards through gaming quests. Moreover, multiple social quests will allow users to participate and win exciting prizes. In addition to unique digital collectibles, fans will also be able to purchase exclusive merchandise related to characters from the movie.

Jab We Met is one of the most popular films from Shemaroo Entertainment’s diverse IP library. Geet’s character from the movie has universal appeal and affinity, making this collection significant not just for Indian audiences but also for the global Indian diaspora.

At the launch, Shemaroo Entertainment Ltd. COO Arghya Chakravarty said, “By embracing new technologies, we aim to be future ready, catering to evolving needs of the consumers. The launch of the ‘Jab We Met’ immersive game and digital collectibles represents a significant step in our strategy to leverage the metaverse and expand our digital footprint. The blend of traditional entertainment with cutting-edge digital experiences will provide fans with unique and interactive forms of entertainment.”

“By creating these avatars, we are offering fans a novel way to interact with their favorite character,” said The Sandbox Co-founder and COO Sebastien Borget. He added, “The Jab We Met avatar collection not only honors a film that has touched many lives but also sets a precedent for how we can keep cinematic wonders relevant and alive for years to come.”

“Jab We Met became more than a film; it became an emotion that stayed with us for years. Launching this avatar collection allows fans to own a piece of their beloved movie and engage with it in an innovative way,” said BharatBox CEO Karan Keswani. He added, “This launch is a significant step in merging the intent driven interactive engagement of blockchain and the timeless charm of Bollywood.”

BharatBox and Shemaroo Entertainment will be enabling the creation of more games, IPs, and user experience on The Sandbox metaverse platform. BharatBox, part of the Sandbox ecosystem, will support the production of game design, gameplay, and creating immersive user experiences. This partnership will also enable Shemaroo Entertainment to engage with BharatBox and The Sandbox’s ecosystem of players and creators across 12+ countries.

August 22, 2024
Shemaroo Entertainment partners with The Sandbox, in the BharatBox destination

Mumbai: Shemaroo Entertainment Ltd, one of India’s leading media and entertainment conglomerates, is elated to unveil its collaboration with The Sandbox, a leading decentralised gaming virtual world and a subsidiary of Animoca Brands, set within BharatBox, a new cultural metaverse hub in The Sandbox featuring high-profile artists and brands from India’s entertainment industry. This venture signifies Shemaroo’s progressive dive into the digital space, amalgamating cinematic heritage with state-of-the-art technology, bringing forth the Bollywood metaverse to BharatBox.

With a legacy spanning over six decades in delivering unparalleled entertainment, Shemaroo’s foray into Digital Collectibles and Non-Fungible Tokens (NFTs) has solidified its presence in the metaverse. Together with BharatBox, this venture will reinvent entertainment, infusing iconic Bollywood IPs such as Jab We Met, The Great Gambler, Disco Dancer, Khuda Gawah, Blue, 22 Yards, and many more, offering fans an immersive virtual engagement with their cherished characters.

Key Features of the Shemaroo x BharatBox metaverse experience:

1 Central Land Parcel: Envisioned as the Bollywood heartland on The Sandbox. Activities range from film launches, award ceremonies, live concerts to screenings, ensuring continuous engagements.

2 Gaming Zones:

a Retro Night Club (Inspired by Disco Dancer): Gamers can groove to iconic steps, earning rewards and purchasing digital collectibles.

b Gaming Club (Inspired by The Great Gambler, starring Amitabh Bachchan): Creating a casino-themed gaming experience.

c Underwater Treasure Hunt (Based on Blue): Navigate oceanic depths and treasures.

d Cricket Game (From 22 Yards): Experience the cricketing universe, with teams, tournaments, and virtual merchandising.

e Horse-riding (Rescue) Quest (Khuda Gawah themed): Embark on thrilling missions across majestic terrains.

f Café for Socializing (Jab We Met): A space to connect and converse amidst iconic movie moments.

g Action Game (Tango Charlie): Engage in strategic warfare, unlocking advanced weaponry and challenges.

Shemaroo invites global fans to embark on this digital journey, blurring lines between reel-life entertainment and real-life experiences.

Shemaroo Entertainment Ltd chief operating officer Arghya Chakravarty said, “Our alliance with The Sandbox is a testament to Shemaroo’s commitment to innovation and embracing the future of entertainment. As we bridge the illustrious world of Bollywood with the pioneering metaverse of BharatBox, we are creating more than just an experience. It’s a tribute to our fans, offering them an immersive journey into the heart of Indian cinema, where they can not only relive their favourite moments but also be a part of them. The future is digital, and we are thrilled to lead the charge with The Sandbox metaverse.”

“Our core mission is to empower global creators and inspire them to launch new types of experiences based on true digital ownership, utilizing our #no-code Game Maker,” remarked The Sandbox co-founder and COO Sebastien Borget. “We’re thrilled Shemaroo chose The Sandbox to expand its metaverse experiences in association with BharatBox, as they are are helping to bring Bollywood and its millions of users to the metaverse to explore exciting new content.

“We at BharatBox are incredibly excited to collaborate with a legacy brand like Shemaroo,” said BharatBox CEO Karan Keswani. He added, “This partnership is not just about bringing Bollywood to the metaverse but celebrating the rich cinematic history of India in a space that’s redefining the future. Merging traditional cinematic masterpieces with the limitless potential of the digital realm signifies the dawn of a new era for Bollywood enthusiasts globally.”

November 18, 2023
Havas Group to open its first virtual village in metaverse

Mumbai: Havas Group has bought a plot of virtual land in ‘The Sandbox’ video game where it plans to inaugurate its first virtual village. The new Havas village is scheduled to open to public access in ‘The Sandbox’ at the end of April.

The group, which is physically present in over 100 countries and 68 villages, will add its 69th virtual village. The group plans to use rich programming, exclusive content, connected animation and gamification to organise conferences, events, concerts, client presentations, product launches and more.

Last year, the group launched ‘Metaverse by Havas’ – a new consulting, creative and media offering, dedicated to brands that, in the metaverse, see opportunities to reinvent branding, storytelling, experience, audience targeting and revenue generation.

The new virtual village will also include a recruitment service, a first in the field of human resources. “Over the medium-term, this virtual and immersive dimension will significantly enrich the employee experience, including the onboarding process,” said the statement.

“Building a Havas village in the metaverse will help brands launch successfully into this new virtual adventure and join forces to build a positive image, a meaningful reputation, and a powerful connection with gamer-consumers,” the statement added.

“The metaverse provides a wealth of new media and new opportunities for the communications sector and for brands,” said Havas Group chairman and CEO Yannick Bolloré. “Whether the aim is to create original and meaningful experiences, reach out to new target audiences, or simply reinforce an existing bond, the possibilities are practically endless. Havas Group can count on a cutting-edge team of metaverse experts to lead this new venture and expertly guide brands into and around these virtual worlds. Our new Havas village will be a ‘meta-flagship’ for the group, drawing all our engaged communities together in an enriched extension of our bricks-and-mortar villages.”

“With Havas now a player in The Sandbox, we are banking on the metaverse because we are convinced of its potential in terms of accessing creative and innovative profiles, with highly sought-after skills ranging from tech to data,” said Havas Group global chief HR officer Céline Merle-Beral. “In doing so, the Group is enhancing its employer brand, offering an enriched candidate experience, and breaking new ground in our campus management strategy. The metaverse is a fantastic opportunity for us to attract tomorrow’s top talent.”

February 16, 2022