MUMBAI: The EV giant has rolled out its ‘Ola celebrates India’ campaign, unveiling a special ‘Muhurat mahotsav’ with scooters and motorcycles now starting at just Rs 49,999 for nine days beginning 23 September.
In true festive fashion, the deals are available in limited numbers each day on a first-come, first-served basis, with Muhurat time-slots announced fresh every morning across Ola’s social media handles.
As part of the offer, the ‘S1 x 2kwh’ scooter and ‘Roadster x 2.5kw’ motorcycle will be priced at Rs 49,999, while the higher-powered ‘S1 pro+ 5.2kwh’ and ‘Roadster x+ 9.1kwh’: both featuring Ola’s advanced 4680 bharat cell battery packs will be available at Rs 99,999.
“With Ola celebrates India, we’re combining progress, culture, and accessibility in a way that resonates with the festive spirit,” an Ola Electric spokesperson said. “This is not just about attractive prices, it’s about making world-class EVs accessible to every Indian household while celebrating our identity.”
The campaign builds on Ola’s larger EV portfolio, which includes premium scooters like the S1 pro plus (5.2kwh, 4kwh) and mass-market models such as the S1 x plus (4kwh) and S1 x (2kwh–4kwh), priced from Rs 81,999 to Rs 1,69,999. The Roadster x motorcycle lineup, meanwhile, spans models from Rs 99,999 to Rs 1,27,499.
The company also used its annual ‘Sankalp’ event to showcase its future roadmap, announcing deliveries of bharat cell-integrated scooters and motorcycles this Navratri, alongside its big leap into the sports scooter category with the new S1 pro sport, arriving in January 2026.
With ‘Ola Celebrates India,’ the company isn’t just cutting prices, it’s revving up festive sentiment and recharging the nation’s journey towards electrified mobility.