ITV

Tag: The Red Road

  • AMC Networks makes acquisitions for Sundance Channel Global

    AMC Networks makes acquisitions for Sundance Channel Global

    MUMBAI: AMC Networks International has acquired a wide range of first run original series and miniseries to fuel growth across Sundance Channel Global’s linear and authenticated video-on-demand (VOD) and television everywhere (TVE) services.

     

    The second season of the critically acclaimed Sundance Channel original series The Red Road (6 x 60’) has been acquired from Entertainment One (eOne) as a first window for Latin America, the Middle East and North Africa, and key European territories including France, Iberia, Benelux, Poland and CEE. It will debut less than 24 hours after its premiere in the US.

     

    The award-winning political thriller The Honourable Woman (8 x 60’) starring Academy Award nominee and Golden Globe Award winner Maggie Gyllenhaal has been acquired from BBC Worldwide and will premiere as a first window in Asia (except a second window run in Thailand). 

     

    Also premiering exclusively in Asia will be the period drama based on one of the world’s most notorious crimes, The Great Train Robbery (2 x 90’), acquired from Content Media. Premiering in Dutch Benelux will be the first run original series Catastrophe (6 x 30’) acquired from Avalon and Welcome to Sweden (10 x 30’) acquired from Entertainment One (eOne). 

     

    AMC Global and Sundance Channel Global president Bruce Tuchman said, “These new acquisitions further highlight our commitment to providing distinctive, compelling first run original programming for Sundance Channel audiences worldwide. Alongside our other global hits from AMC Networks, this diverse range of series will help to increase the momentum of our successful international growth strategy. We’ll continue to offer exclusive original series combined with independent films and documentaries fresh from some of the biggest and most prestigious festivals around the world.”

     

  • SundanceTV, Pace University & Media Storm ink partnership for social media campaign

    SundanceTV, Pace University & Media Storm ink partnership for social media campaign

    MUMBAI: As part of Pace University’s Media Storm master’s degree programme in social media and mobile marketing, students will take part in developing an innovative social campaign for the second season of SundanceTV’s The Red Road.

     

    This represents the first time any television network has partnered with the university’s Media Storm programme. The returning show, which premieres 2 April, 2015, is a gripping dramatic thriller that stars Jason Momoa as Philip Kopus and Martin Henderson as Harold Jensen, a local sheriff hiding a dark family secret. The two are forced to coexist amongst rising tensions within their two clashing communities: a Native American tribe and a small neighboring town. The fates of Kopus and Jensen are tied as the relationship between their communities becomes volatile.

     

    The multi-media plan will include social media strategy, social networks, mobile apps, contests, user-generated content, blogger outreach, paid media, contests, games and experiential elements partially or fully created by Pace University students led by Professor Randi Priluck. Presentations will be submitted via video and, once reviewed by Priluck, will be sent to the Media Storm / SundanceTV teams to choose a winner. The winners will have the opportunity to have some or all of their projects weaved within the overall social plan for The Red Road.

     

    “Pace University continues to be a leader in experiential learning, and we are thrilled to see our partnership with Media Storm and SundanceTV take flight. We are thrilled to have the opportunity to work with SundanceTV and provide our students with a truly hands-on academic program,” said Lubin School of Business deal and former NBC Network president and Viacom Entertainment CEO Neil Braun.

     

    As the only Masters Degree in Social Media and Mobile Marketing currently offered by an Accredited Business School, this program closes the gap between academia and employer needs. “Social media and mobile technology have fundamentally transformed our culture. Bringing innovative thinking to clients like SundanceTV through our collaboration with Pace University’s Business School is critical in velocity disciplines like social and mobile media,” said Media Storm founder Craig Woerz.

     

    SundanceTV SVP of marketing Monica Bloom added, “SundanceTV is constantly examining new and distinctive ways to introduce audiences to our programming. We are delighted to partner with Pace University and Media Storm on this remarkable program and are excited to collaborate with their students on creative marketing to support the second season of The Red Road.”