Tag: The Rabbit Hole

Weekend Unwind with: The Rabbit Hole business head Rishabh Khatter 

Mumbai: Another weekend is upon us, and so is the time to unwind with yet another edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of corporate executives. In this week’s session we have The Rabbit Hole business head Rishabh Khatter opening up the windows to his thoughts.

Having joined FoxyMoron as a senior creative innovations associate in 2015, Rishabh moved up the ranks to spearhead The Rabbit Hole as its business head (content and technology). He is credited with not only developing sustainable business units but also being the creator of The Rabbit Hole-content, successfully marrying content with technology to develop solutions for various brands.

Under his mantle, it has evolved from being a digital video first agency to a full-service new age content creation ecosystem. Led by Rishabh, the mission of The Rabbit Hole is to turn ideas into reality and deliver outputs that cut through the clutter.

So here goes:

Your mantra for Life
Acknowledge the good times amid a hard time.

A Book you are currently reading/plan to read
Shoe Dog by Phil Knight.

Your Fitness mantra, especially during the pandemic
Swimming.

Your comfort Food
Chicken wings.

When the chips are down a Quote/Philosophy that keeps you going
This too shall pass.

Your Guilty pleasure
Watching films and shows below a rating of two on IMDB.

When was the last time you tried something New?
When I tried my hand at digital painting.

A life Lesson you learnt the hard way
Good judgement comes from experience; experience comes from bad judgement.

What gets you Excited about life?
Building new relationships.

What’s on top of your Bucket List?
F1 Monaco Grand Prix.

One thing you would most like to Change about the world
Efforts towards ocean conservation.

An activity that keeps you Motivated/Charged during tough times
Travelling.

What lifts your Spirits when life gets you down?
Travel vlogging.

Your go-to Stress Buster
SimCity’s badminton.

If you could give one piece of Advice to your younger self, what would it be?
There is a place in this world for everyone.

September 10, 2022
Zoo Media wins creative & branded content mandate for Kingfisher Premium and Ultra

Mumbai: Two of The Zoo Media Network’s agencies, FoxyMoron and The Rabbit Hole, have won the creative and branded content mandate for its flagship products, “Kingfisher Premium” and “Kingfisher Ultra.” The mandates were won following a multi-agency pitch.

As a part of the mandate, creative and performance digital agency FoxyMoron will handle the creative mandate from the agency’s Gurgaon office, and the branded content mandate, which was won by the network’s video content solutions agency, The Rabbit Hole, will be handled out of its Mumbai headquarters.

Kingfisher Premium has been the flagship product of United Breweries for over four decades, while Kingfisher Ultra, launched in 2009, is the premium lager brand.

Commenting on the massive win, Zoo Media & FoxyMoron co-founder Pratik Gupta said, “In the thick of intense competition, Zoo’s agencies have stood out for their insight-driven, creatively layered, integrated strategies. Our teams are geared to make the brand contemporary and relatable to young urban India.”

United Breweries chief marketing officer Debabrata Mukherjee commented, “We are excited to have the Zoo Media network as a partner and look forward to doing some impactful work together.”

July 26, 2022
Zoo Media promotes Rishabh Khatter as business head of The Rabbit Hole

MUMBAI: Zoo Media’s video content solutions agency, The Rabbit Hole has promoted Rishabh Khatter, to the business head of the agency. Zoo Media is the media network which owns 7 agency brands including the flagship digital agency FoxyMoron. Khatter in his role will be responsible for leading the vertical’s business operations in India and contributing to the overall growth.

He has over 7 years of experience in creating content and technology and has been associated with Zoo Media for close to 5 years. Moving up the ranks from the Sr. Creative Innovations Associate to Business Head Content and Technology at FoxyMoron to spearheading, The Rabbit Hole as its Business Head. In his tenure with Zoo Media, Rishabh has led some prominent projects for clients like Netflix India, Hershey's, Kraft Heinz India, Maybelline New York, Burger King, Volvo, Dyson, HBO India, Amazon & Colgate. He brings with him a widespread industry experience spanning across verticals and extensive knowledge on all things content and creative tech.

Speaking on the appointment, FoxyMoron and Zoo Media co-founder Pratik Gupta said, “Rishabh is one of the founding members of The Rabbit Hole. The business has seen unprecedented growth over the last few years and is today one of India’s leading video content solutions agencies. With Rishabh at the helm, we feel proud of the work that they have been able to do, and the path that we’re on. As a network, we’re confident of The Rabbit Hole’s progress under Rishabhs leadership and we’re excited to go down The Rabbit Hole, together!”

Prior to joining Zoo Media, Khatter was creative conceptualizer and copywriter at Wizcraft International Entertainment for close to three years. Where his primary responsibilities included Creative Conceptualisation and Strategy. He holds a Masters in Media Communications with a specialization in Advertising from Auckland University of Technology. He has also done his bachelors from AUT, in Creative Technologies.

Commenting on his new role, Rishabh Khatter said, I am excited to take up this role. Our journey so far has been about experimenting and delivering work that makes waves in the brand & branded content ecosystems. Our vision is to create a future-focussed content burrow which works across various formats, bringing together the best talent in the industry that uses human and marketing insights to create compelling stories. I am also chuffed about the team that we’ve managed to put together during the last few years and the mad hatter solutions we’ve managed to create. Looking forward to continuing on this journey with The Rabbit Hole & Zoo Media

Since its setup in 2015, The Rabbit Hole has become one of the most sought-after video content solutions agencies in the country. This ‘Content Burrow’, has evolved from being a digital video first agency to a full-service new age content creation ecosystem. Under the leadership of Rishabh Khatter, TRH will continue to scale its business, working with noteworthy brands across industries, turning ideas into reality, and delivering outputs that cut through the clutter. The Rabbit Hole is headquartered in Mumbai, with regional offices in Gurgaon and Bengaluru. Its client roster includes brands like Netflix Netflix, Burger King, L’Oreal India, TataQ, Orient Bell Tiles, Hershey’s India, Motorola, Maybelline, Heinz, Volvo to name a few.

July 6, 2020