MUMBAI: Kingfisher Premium, in association with the forthcoming biopic, M.S. Dhoni – The Untold Story, has launched a new television commercial. The movie showcases the cricketer’s journey to success enacted by Sushant Singh Rajput. The TVC is an ode to the making of India’s multitalented cricketing star and captain.
In the commercial, the two are seen sharing the screen space to celebrate success, friendship and the real spirit of good times; creating reel magic with their camaraderie.
“Sushant shares a close relationship with the brand, and when we saw the opportunity to bring him to share screen space with MSD, we didn’t want to let go of it,” said UBL senior VP, marketing, Samar Singh Sheikhawat.
He added, “Cricket and Bollywood are what we Indians are most passionate about. We want to encourage fans to take time to bond with friends and make new ones, reiterating the fact that these social actions have always existed and are best enjoyed over ‘The Original Social Network’ – Kingfisher”.
Rhiti Group chairman and producer of the movie, Arun Pandey, added,“Sushant is the brand ambassador of Kingfisher while, MS has been associated with the brand through IPL associations. I am sure MS’s fans and followers will enjoy the video and will be excited to watch Sushant play Dhoni in the upcoming biopic which releases worldwide on 30 September.”
Rajput said, “We came together to celebrate this very special moment when we were shooting for the Kingfisher commercial. I couldn’t think of a better way to celebrate our camaraderie than to come together on-screen with the legend.”