ITV

Tag: The Orchard

  • Gaana.com partners The Orchard to strengthen music library

    Gaana.com partners The Orchard to strengthen music library

    MUMBAI: In a bid to strengthen its library, Gaana.com has inked a partnership with music, film and video distribution company The Orchard to add more than seven million indie songs to its catalogue in India.

     

    With this the total catalogue size of Gaana.com has touched 10 million songs.

     

    The Orchard operates in more than 25 global markets, amplifying reach and revenue across the world through multiple digital, physical and mobile partnerships internationally. The artists that the company works with range from legendary rockers Toto, metal gods Slayer and rising Indie duo Say Lou Lou. Popular Indian indie acts include Raghu Dixit, Soulmate, DhruvGhanekar and Blackstratblues.

     

    Gaana.com’s music streaming app and web service has 15 million+ app downloads and over 12 million registered users. It has a catalogue ranging from Bollywood, international, regional and independent music.

     

    Gaana.com business head Pawan Agarwal said, “Our focus is to create best music experiences for its users and we are focused on bringing the widest selection of songs from India and international markets for our consumers. The Orchard is an important partnership for us, and we believe the consumers would love it.”

     

    “We’re excited to be working with Gaana as it grows its presence in India. Bringing our quality catalogue to local listeners and extending our labels’ brands in the region is the perfect representation of what we’re about: using technology and relationships to bring music to engaged consumers wherever they are in the world,” added The Orchand CEO Brad Navin.

  • Sony Music completes buy-out of The Orchard

    Sony Music completes buy-out of The Orchard

    MUMBAI: Sony Music Entertainment has entered into an agreement with Dimensional Associates, LLC to acquire the remaining interest in The Orchard, the global independent music, video and film distribution company.

     

    The Orchard will continue to operate separately from Sony Music and will be led by its existing executive team.

     

    The deal is aligned with Sony Corp.’s recently announced strategy identifying Sony Music as one of its growth businesses. Sony plans to proactively invest in and implement a variety of measures to promote growth across its entertainment businesses, including music.

     

    The Orchard is focused on providing world-class digital distribution services for content creators including independent labels and filmmakers. It offers clients an end-to-end solution for music and video delivery to hundreds of services and digital storefronts worldwide, as well as efficient and transparent reporting of sales and revenue. The sales, digital marketing and business development offerings also included in The Orchard’s suite of services have helped it outpace the industry in growing revenue for its clients.

     

    Sony Music became the majority investor in The Orchard in March 2012 following the merger of The Orchard with IODA, a Sony Music-owned digital distribution company. At that time, The Orchard became the digital distributor for RED and select catalogues from Sony Music affiliates outside of the US.

     

    This investment in The Orchard will allow Sony Music to further enhance its relationships with distribution clients all over the world. It also will allow the companies to work more closely together to drive improvements throughout the digital supply chain and quality of revenue reporting. Sony Music remains committed to operating The Orchard independently with the goal of improving the revenue and profitability of its distribution clients.

     

    The acquisition is subject to necessary regulatory approvals.

     

    Citigroup served as the financial advisor to Sony Music Entertainment on the transaction and UBS Securities, LLC served as the financial advisor to The Orchard on the transaction.

  • Shemaroo Entertainment extends deal with The Orchard

    Shemaroo Entertainment extends deal with The Orchard

    MUMBAI: Shemaroo Entertainment has announced the extension of its alliance with the international distributor of digital content, The Orchard, for the distribution and marketing of Shemaroo’s music catalogue on iTunes in the Middle East and North Africa (MENA) region.

    Earlier this year, Shemaroo had entered into a strategic alliance with The Orchard to distribute its music content in Latin America, North America, Europe and Asia Pacific. This enabled them to utilise Shemaroo’s music catalogue on more than 100 international digital platforms like iTunes, Spotify, Rhapsody, eMusic, Virgin FR, Amazon Digital Services Inc, Xbox Music, rDio, MediaNet, etc. The vast repertoire of audio includes film, non-film across multiple genre like folk, pop, sufi, qawwalis, kid’s music and regional music.

    With this initiative, Indians living outside the country will no longer miss the desi (Indian) music. They can also enjoy a variety of regional music in more than 22 languages including Punjabi, Marathi, Bhojpuri, Gujarati and Bengali among others that are available on these platforms. Shemaroo Entertainment has been working with leading online streaming platforms in India like Saavn, Gaana, Hungama, Nokia MixRadio, etc to distribute content.

    Shemaroo Entertainment director Jai Maroo said, “Shemaroo has already been distributing its vast music catalog directly in India through all the telecom operators and music streaming services. For Global distribution of our content, we have already entered into a strategic alliance with The Orchard earlier this year. We are pleased to extend this partnership with the company to distribute our content on iTunes in the Middle East and North Africa (MENA). The development will empower audience from MENA with a variety of content across different genres.”

    “Shemaroo’s vibrant catalogue of Indian music is already available to consumers worldwide through our international network of digital retail outlets. This amendment will help us serve Shemaroo’s content in MENA also now. We look forward to a creative and inventive partnership with Shemaroo, given their foundation as an early adopter of digital media,” added The Orchard director South Asia, Clint Cabral.