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Tag: The One Club for Creativity

  • ADC 103rd Annual Awards launches with campaign by Goodby Silverstein & Partners

    ADC 103rd Annual Awards launches with campaign by Goodby Silverstein & Partners

    Mumbai: The One Club for Creativity has opened the call for entries for the ADC 103rd Annual Awards, supported by the integrated campaign created by Goodby Silverstein & Partners (GS&P).

    Founded in 1920, the ADC Annual Awards is the world’s longest continuously running awards program to recognize global excellence in craft and innovation in all forms of advertising and design.  

    The “More Than Luck” campaign from GS&P plays into the truth around all the elements needed to win a coveted ADC Cube.  The work will feature out-of-home and digital executions with a graphic style informed by the iconic shape and colors of the ADC Cubes themselves — gold, silver, and bronze — and a look inspired by both Las Vegas and corner bodega scratcher tickets.

    “I know from personal experience that it takes more than a lucky shot to earn an ADC Cube,” said GS&P creative director Hanna Wittmark and a juror at last year’s ADC 102nd show.  “It requires sleepless nights, obsessive devotion to the details, and countless negotiations with clients to elevate the work to a level where it could even be considered by ADC judges.  ‘More Than Luck’ pays tribute to the great work that will be featured, as well as everything the artists have invested in getting it made.”

    New for 2024

    One notable change for the ADC 103rd Annual Awards is Best of Discipline honors will be awarded to brand-based work only.  Entries for non-profit clients are no longer eligible.  

    This year will also mark the show’s first Best of Non-Profit award, presented for the top-scoring work from across all disciplines done for a non-profit client as voted by the entire jury.  Best of Non-Profit will receive the same points as a Best of Discipline winner.

    Other highlights for the ADC 103rd Annual Awards include:

    ·         Rankings Points – All awards will receive rankings points, multiple awards for the same work within a discipline will not be de-duped.

    ·         Storytelling Categories – Advertising discipline expanded with new categories for Storytelling in Humor and Drama genres.

    ·         Continued partnership with creative community Working Not Working on event and content collaborations, as well as the special Freelancer of the Year award.

    ·         ADC Members’ Choice Award, where freelance members of both The One Club and Working Not Working are invited to cast votes for their favorite entry amongst the year’s top-scoring works in all ADC Design disciplines.

    Entries can be submitted now, with fees increasing after each deadline period.  Regular deadline is 27 January 2024, with extended deadline of 16 February 2024, and final deadline 1 March 2024.  

    ADC 103rd Annual Awards juries will be announced shortly.  In-person judging takes place in March 2024, with finalists announced in May.  Gold, Silver and Bronze Cube winners will be announced at the ADC 103rd Annual Awards ceremony during Creative Week 2024 in New York, taking place 13 – 17 May.

    Tiered pricing

    A special tiered pricing structure makes it easier for smaller agencies, studios and freelancers to participate.  Larger agencies and brands pay the standard entry fee; smaller shops get a discount on entries (amount varies by discipline), and freelance creatives and one-person shops are eligible for an even greater reduction in their entry fee.

    Unlike for-profit awards shows, The One Club is a non-profit organization that puts revenue generated from awards entries into programs that serve the industry under the club’s four pillars: Education, DEI, Gender Equality and Creative Development.  

  • The One Club announces finalists from 18 Countries for Young Guns 21

    The One Club announces finalists from 18 Countries for Young Guns 21

    Mumbai: The One Club for Creativity announced the talented young creatives in 18 countries and regions who have been selected as finalists for the prestigious Young Guns 21 competition, celebrating international creative professionals aged 30 or younger.

    Young Guns is the industry’s only global, cross-disciplinary, portfolio-based awards competition that identifies and celebrates today’s vanguard of young creatives.  This year’s entries were judged by a diverse jury of 100 top creatives — many of whom are past YG winners — from 47 countries.

    This year’s winners will be announced on 1 November and celebrated at a special in-person party hosted by designer, author, educator, and “Design Matters” podcaster Debbie Millman on 15 November at Sony Hall in New York.

    All Young Guns winners receive a unique version of the iconic Young Guns Cube, designed exclusively for this year’s incoming class, and have their permanent profile page added to the Young Guns website.  Winners also get a complimentary one-year One Club for Creativity membership, permanent membership in the Young Guns network, a chance to be featured in Young Guns events and an assortment of career-boosting opportunities from Young Guns sponsors.

    Program branding and design of the YG Cube award itself is reimagined each year by a past Young Gun winner.  This year’s YG21 branding was created by Zuzanna Rogatty (YG18), senior designer at COLLINS New York.

    Levine/Leavitt Artist In Residence Award:

    For the 10th consecutive year, international artists management agency and Young Guns sponsor Levine/Leavitt will bestow one talented winner with the Artist In Residence Award.

    The honor is presented annually to a newly crowned Young Gun whose body of work truly stands out, as judged by an advisory board of industry professionals across a range of disciplines.  The winner receives a full year of professional development, guidance and mentorship from Levine/Leavitt to help advance their career.  

  • Kickstarter CEO Everette Taylor to keynote The One Club’s ‘Where Are All The Black People’ conference

    Kickstarter CEO Everette Taylor to keynote The One Club’s ‘Where Are All The Black People’ conference

    Mumbai: Kickstarter CEO Everette Taylor will give the keynote address at the 13th edition of The One Club for Creativity’s hybrid Where Are All The Black People (WAATBP) diversity conference and career fair, taking place 26 – 27 October at Convene at Brookfield Place in New York.  

    Under his leadership of the world’s premiere crowdfunding platform for creative projects, Kickstarter was named one of Time Magazine’s 100 Most Influential Companies due to the company’s global impact in the creator economy and being trailblazers for the future of work.

    Taylor previously served as the CMO of Artsy, the largest online marketplace for buying and selling fine art.  During that time, he was recognized by Business Insider as one of the World’s Most Innovative CMOs, and named by Forbes as one of the World’s Most Influential CMOs due to the business seeing all-time record revenue growth and brand awareness.

    As a marketing executive and CMO, Taylor helped lead both on-demand rental car company Skurt and B2B software company Qualaroo to successful acquisitions, cofounded GrowthHackers.com, the largest community for growth marketers, served as CMO of e-commerce company Sticker Mule, and oversaw growth strategy for new social products for Microsoft.  As CEO of PopSocial, he was recognized as Forbes 30 Under 30 in 2018 for his innovation in the social media marketing space, and Forbes 30 under 30 All-Star in 2019 for exponentially growing the company.

  • Two from India named to the jury for ONE Asia 2023 Awards

    Two from India named to the jury for ONE Asia 2023 Awards

    Mumbai: A pair of top creatives from India are among the 40 creative leaders from 14 APAC countries and regions to be named by The One Club for Creativity to serve as judges for the fast-growing ONE Asia Creative Awards 2023.

    Confirmed ONE Asia 2023 judges from India are Leo Burnett India Mumbai national creative director Sachin Kamble and BBDO Mumbai chief creative officer Hemant Shringy.

    After years of running The One Show Greater China, the club expanded the scope of the awards two years ago to include all of Asia Pacific as ONE Asia.  Entries last year were received from 16 countries and regions in APAC, with winners representing Australia, China, India, Japan, New Zealand, Philippines, Singapore, South Korea, Taiwan-China, Thailand and Vietnam.  

    Entries are now being accepted, with fees increasing after each deadline period.  The extended deadline is 8 September, final deadline 15 September.

    Eligible countries and regions for ONE Asia are Australia, Bangladesh, Bhutan, Brunei, Cambodia, Mainland China, East Timor, Hong Kong, India, Indonesia, Japan, Korea, Laos, Macau, Malaysia, Maldives, Mongolia, Myanmar, Nepal, New Zealand, Pakistan, Papua New Guinea, Philippines, Singapore, Sri Lanka, Taiwan, Thailand, and Vietnam.

    In-person and online judging will take place in October, with finalists announced in November.  Gold, Silver and Bronze winners, along with Best of Show and Best of Disciplines, will be announced in December.

    ONE Asia is part of The One Club’s renowned Global Creative Rankings.  ONE Asia awards won by agencies and brands now gain them international recognition, and corresponding points contribute to regional and global network and holding company global rankings totals.

    “ONE Asia has fast become a must-enter show in the region, and an important part of the prestigious Global Creative Rankings,” said The One Club CEO Kevin Swanepoel.  “These judges represent the vanguard of creative leaders from across all of APAC, and they will drive the process to recognize this year’s winners.”

    The One Club Greater China office was founded in 2000, hosting a series of youth events in China, and added The One Show Greater China Awards and related Creative Week programming eight years ago.  For 23 years, the office has focused on promoting creativity in the APAC region, and greater communications between Greater China and the global industry.