Tag: The Night Manager

  • Havas India teams up with Banijay Asia to bring entertainment firepower to advertising

    Havas India teams up with Banijay Asia to bring entertainment firepower to advertising

    MUMBAI: Advertising is eating entertainment—or is it the other way round? Havas India has struck a strategic partnership with Banijay Asia, the regional arm of Europe’s largest studio, to fuse the art of selling with the craft of showmaking. The alliance marks a bet that brands can no longer afford to sit on the sidelines of culture; they must wade into the thick of it.

    Banijay Entertainment, the Paris-headquartered titan behind global juggernauts like Survivor, Big Brother and Temptation Island, has built its Asian operation into a content factory. In India alone, Banijay Asia has churned out The Kapil Sharma Show, Bigg Boss, Nach Baliye, The Night Manager and The Voice—hits that have shaped prime-time viewing and water-cooler chatter.

    Under the new arrangement, Havas India will plug into Banijay Asia’s storytelling muscle to create what it calls “entertainment-led brand storytelling”. Translation: adverts that don’t feel like adverts. The partnership stretches beyond India to cover Havas clients across South-East Asia, including Singapore, Malaysia, Indonesia, Thailand, Vietnam, Cambodia, the Philippines, South Korea and Japan.

    “Advertising today is no longer confined to conventional mediums; it thrives at the intersection of entertainment, content and culture,” said Havas India, South-East Asia and North Asia group chief executive Rana Barua. The goal, he added, is to help brands “drive cultural and business impact” by thinking bigger and bolder.

    Banijay Asia founder & group chief executive Deepak Dhar argued that India and the wider Asia-Pacific region are “ready for a more immersive, content-first approach to brand building”. With Havas’s network reach and Banijay’s format expertise, the two aim to make brands “part of everyday conversations”.

    The tie-up reflects a broader trend: the blurring of boundaries between advertising and entertainment. Banijay Entertainment has already launched a specialist division, Banijay Branded Entertainment, to capitalise on brands’ hunger for original content. This partnership takes that ambition eastward, where audiences are younger, mobile-savvy and increasingly allergic to traditional ad formats.

    Havas India, which operates 24 agencies and divisions across media, creative and health verticals, has been on a tear. The network has won multiple clients and industry gongs over the past three years, including being named a Great Place to Work three times running. With over 2,500 staff across Mumbai, Gurugram, Bengaluru and four other cities, it is positioning itself as one of India’s nimblest advertising shops.

    Banijay Asia, meanwhile, continues to expand its slate. The studio has Indian adaptations of Monk, House and Suits in the pipeline, alongside non-scripted fare like Rise and Fall and Temptation Island. Its parent company, Banijay Entertainment, operates over 130 production companies across 21 territories and delivered more than 17,000 hours of content in 2024. Revenues hit €3.35bn last year, with EBITDA of €528m.

    Whether brands can truly become entertainment—or merely crash the party—remains to be seen. But with this partnership, Havas and Banijay are betting that the future of advertising looks less like a 30-second spot and more like a binge-worthy series.

  • APOS 2025: Banijay Asia and its grow-grow urge

    APOS 2025: Banijay Asia and its grow-grow urge

    BALI: Banijay Asia, the formidable content producer, is strategically expanding its reach into Southeast Asia, with a sharp focus on Indonesia and a ground breaking reality series that will propel contestants into space, according to a report in Variety. Group chief executive Deepak Dhar, speaking at the APOS conference, revealed the company has “already locked a couple of deals in Jakarta” for both scripted and unscripted ventures.

    This expansion includes an enhanced version of Banijay Asia’s previously announced cross-border reality show, which initially sought one Indian participant but will now search for “one Indian and finding one Indonesian who we can send to space in a Blue Origin rocket.”

    The move comes as Banijay Asia continues to scale its substantial operations in India, a market with a “voracious content appetite,” according to Dhar. He noted the company produces “800 days of Big Boss [the local version of Celebrity Big Brother] in our calendar year of 365 days,” highlighting the sheer volume of content generated.

    “The timing is right for us personally, because we’re happy in the position that we are at in India, and now we can focus our bandwidth into the rest of the region,” Dhar explained. “We are really doubling down on Indonesia and then subsequently in Thailand.”

    Banijay Asia has built a strong reputation for successfully localising international formats while also developing successful Indian originals. Its  adaptation of The Night Manager for the erstwhile Disney+ Hotstar garnered massive viewership, with a second season currently in production. The company also recently rebooted the long-running crime procedural CID, which delivered “massive strong results on Sony television” before its subsequent windowing to Netflix.

    Dhar articulated the company’s broader regional ambition: “It’s really time that an Indian story catches the fancy and attention of global audiences as well. So that’s really something that we’re excited and working towards.”

  • BBC battles budget blues as bosses bet big on digital

    BBC battles budget blues as bosses bet big on digital

    MUMBAI: The BBC has unveiled its annual blueprint (read: Annual Plan 2025-26) for survival, promising to soldier on despite having its piggy bank raided to the tune of a cool £1 billion ($1.3 billion) compared to 15 years ago. The grand old dame of British broadcasting is putting on a brave face, fluttering her digital eyelashes at the youth  even as it has been trimming down its workforce – showing 2,000 staffers the door over the past five years.

    Samir Shah, the pubcaster’s chairman, waxed lyrical about the Beeb’s enduring importance “in a world of disinformation,” while director-general Tim Davie banged on about “delivering value for all” – corporate speak for “please don’t cut our funding any further.”

    The corporation has emerged from what it describes as an “aggressive savings programme” looking decidedly trimmer but still determined to punch above its weight. Fresh from a voluntary redundancy scheme that further reduced its workforce, broadcasting’s old dame  now describes herself as “smaller” and “leaner” – ready to face the challenges ahead with renewed focus.

    Beneath the corporate language lies a stark admission: the BBC’s traditional approach to savings is “no longer sustainable.” The pubcaster is caught in a perfect storm – licence fee increases below inflation, fewer global co-production partners, and the challenge of competing with deep-pocketed streaming giants.

    Despite the financial constraints, the BBC is investing in returning hits like The Night Manager and Doctor Who,  alongside fresh fare including Sally Wainwright’s Riot Women and Jack Thorne’s adaptation of Lord of the Flies. Popular crime drama The Gold will also make a comeback to bolster the schedule.

    In audio, the venerable farming drama The Archers will celebrate its 75th anniversary on Radio 4, proving the enduring appeal of Britain’s longest-running soap. Meanwhile, Radio 5 Live will broadcast more Premier League football matches than ever before – recognizing the continued draw of live sport.

    To attract younger audiences, BBC News will expand its presence on TikTok and Instagram while launching a schools initiative to help students evaluate news legitimacy. In a significant shift, full Newsround bulletins will appear on YouTube, not just on the CBBC channel and iPlayer.

    The BBC’s education wing is venturing into gaming with Planet Planners on Roblox, a geography-themed educational game marking its first foray onto the platform as it seeks to engage young learners where they already spend time.

    The iPlayer – the Beeb’s digital flagship – is set for enhancements with improved personalisation and smoother navigation between BBC platforms. Breaking news and in-depth documentaries will feature prominently, building on innovations like premiering Panorama in the morning before its evening broadcast.

    The corporation’s commercial arm has been tasked with delivering £1.5 billion ($1.95 billion) in returns by 2026/27 – a 30 per cent increase from the previous five-year period – as they seek to offset budget pressures and the decline in international co-productions.

    Sport remains central to the BBC’s offering, with women’s tournaments taking centre stage through Euros and Rugby World Cup coverage. The pubcaster is also planning four new music stations on DAB+, pending regulatory approval, while exploring how AI might enhance creativity while protecting intellectual property.

    As charter renewal approaches, the Beeb is actively engaging with audiences in what it calls its “biggest ever public engagement exercise.” The strategy highlights impressive metrics: 95 per cent of UK adults use BBC services monthly, iPlayer is growing faster than rival streaming platforms, and the corporation remains the only British media brand in the top five among 16-34 year-olds, reaching 68 per cent weekly.

    The BBC’s Christmas Day dominance – with all ten top-rated shows – and Olympics coverage reaching over 36 million viewers demonstrate its continued cultural significance. Its summer of sport package – Olympics, Euros and Wimbledon – reached 74 per cent of the UK population and generated 1.4 billion viewing hours.

    The message to Westminster is clear – preserve the BBC’s independence and provide sufficient funding to maintain quality, or risk losing a national institution that delivered 10.8 million viewers for The Traitors and had 21.6 million tuning in for Wallace & Gromit’s Vengeance Most Fowl last Christmas.

    Meanwhile, the BBC’s 39 local multimedia hubs across England will continue delivering news with new investigative teams enhancing local journalism. The corporation is also shifting more creative spending outside London, with a focus on “high impact drama commissions” including Richard Gadd’s Half Man filmed in Scotland, Matthew Barry’s The Guest set in Wales, and the return of Blue Lights from Northern Ireland.

    The BBC has also committed to publishing findings from an independent review of its workplace culture as it prepares for the future while maintaining its mission to inform, educate and entertain across an increasingly complex media landscape.

  • JioStar ropes in Nidhi Maheshwari as senior brand manager

    JioStar ropes in Nidhi Maheshwari as senior brand manager

    MUMBAI: JioStar has appointed Nidhi Maheshwari as senior brand manager for brand marketing strategy at JioHotstar, following the recent transition of Disney+ Hotstar operations to JioStar in India.

    Maheshwari, who moved to JioStar in December 2024, has been instrumental in the platform’s relaunch strategy. In her previous role at Disney+ Hotstar, she served as senior marketing manager for content marketing, where she led several successful campaigns including the award-winning launch of The Night Manager which achieved record awareness scores with optimised marketing spend. The campaign secured gold at the 2023 Promax Asia awards.

    Her experience includes launching streaming platforms in India, having previously led Lionsgate Play’s market entry in December 2020. Her career spans roles at major consumer brands including Parle Agro, where she managed the Appy Fizz portfolio and key partnerships including Bigg Boss, and Unilever’s Lakmé division, where she handled fashion week marketing and strategic alliances.

    In her current role, Maheshwari is spearheading JioHotstar’s brand expansion initiatives across entertainment, sports, and regional content segments as the platform establishes itself under new ownership.

  • Banijay Asia secures BBC Studios’ format rights in India

    Banijay Asia secures BBC Studios’ format rights in India

    MUMBAI: The Deepak Dhar-headed Banijay Asia has been appointed as the exclusive production partner for BBC Studios’ formats in India, following BBC’s exit from local production in the market.

    The multi-year agreement gives Banijay Asia exclusive rights to BBC Studios’ catalogue of scripted and unscripted formats, including The 1% Club, Dancing with the Stars, The Office and Ghosts.

    Banijay Asia has established itself as a leading format adaptor in India, having successfully produced local versions of global hits like MasterChef, Big Brother, and more recently, The Night Manager and Call My Agent: Bollywood.

    The deal strengthens Banijay Asia’s format portfolio as BBC Studios shifts its India strategy from direct production to licensing partnerships.

     And it brings Dhar closer to his long cherished  dream and vision of making Banijay the largest format licensing and production studio  in India.