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Tag: The National Basketball Association

  • NBA goes better with YouTube

    NBA goes better with YouTube

    MUMBAI: Life is simpler on YouTube. The streaming platform, which is about 50 times bigger than its nearest competitor in terms of ad revenue, is the go-to place for many a player now following the tough negotiations the OTTs are throwing up. Additionally, most of the these have their  sports timetable choc-a-bloc with events. 

    No wonder The National Basketball Association (NBA) over the weekend announced an expansion of its existing content partnership with YouTube that will see NBA games and marquee events livestreamed to fans in India on the NBA’s global YouTube channel (YouTube.com/@NBA) through the remainder of the 2024-25 season.

    Live coverage will include weekly regular-season games, NBA All-Star 2025, a selection of NBA Playoff games and the 2025 NBA Finals presented by YouTube TV.

    To enhance the viewing experience for fans in India, the NBA will also collaborate with top YouTube creators by having select games and events livestreamed on their YouTube channels as well, starting with popular creator duo Jordindian (YouTube.com/@Jordindian) for the State Farm All-Star Saturday Night on Sunday, 16 February at 7:00 am IST.

    The 2024-25 NBA season is airing live in India on the NBA YouTube channel and NBA League Pass, the league’s premium live game subscription service available via the NBA App. Fans in India can follow the NBA on Facebook (Facebook.com/NBAIndia), Instagram (@NBAIndia and, for everything style-related,  @NBAStyle_in) and X (@NBAIndia) and download the NBA App for the latest news, updates, scores, stats, schedules, videos, and more. 

  • NBA names Rajesh Sethi Managing director of NBA INDIA

    NBA names Rajesh Sethi Managing director of NBA INDIA

    MUMBAI: The National Basketball Association (NBA) today named Rajesh Sethi, an accomplished media and technology executive with more than 20 years of experience in leading and managing global brands, as Managing Director of NBA India.  Sethi, who begins with the NBA on Sept. 12, will report to NBA Deputy Commissioner and Chief Operating Officer Mark Tatum.

    As Managing Director of NBA India, Sethi will oversee the league’s basketball and business development initiatives in India and will be supported by the region’s senior leadership team. 

    Most recently, Sethi was with the Essel Group, a leading business conglomerate in India, where he held various leadership roles with the group’s entities, including SITI Networks, Zee Entertainment and Ten Sports.  Since 2017, he has been the Chief Business Transformation Officer of SITI Networks, one of India’s leading cable television systems operators, and he spearheaded the creation of multiple new offerings for SITI Networks’ consumers.

    Prior to SITI Networks, Sethi was the CEO of Distribution and Sports Business at Zee Entertainment, a major Indian media company.  Additionally, he was the CEO of Ten Sports, a subsidiary of Zee Entertainment, where he oversaw the global sports broadcasters’ sports channels. 

    Earlier in his career, Sethi was the CEO and Region Director for South East Asia of Allianz Global, a specialty insurance provider, and held executive roles with General Electric in India and Tata Motors.

    “Rajesh’s extensive experience in the media and broadcast industry combined with his leadership and management abilities make him the ideal person to lead our efforts in India,” said Tatum.  “We look forward to working with Rajesh to help take basketball and the NBA to new heights in India at a time when the game has never been more popular across the country.”

    “I am thrilled to join the NBA at such an exciting time,” said Sethi.  “The league has done a wonderful job of growing its presence in India, and I look forward to working with all our partners and colleagues here as we explore new ways to increase basketball participation and engagement.” 

    Sethi holds a Professional Diploma from All India Management Association in New Delhi, a Post-Graduate Diploma in Management from Bharatiya Vidya Bhavan in New Delhi, and a Bachelor of Mechanical Engineering from University of Bangalore.