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Tag: The Moms Co

  • Good Glamm Group completes 100 pre cent acquisition of The Moms Co

    Good Glamm Group completes 100 pre cent acquisition of The Moms Co

    Mumbai: The Good Glamm Group, a direct-to-consumer beauty and personal care announced completion of 100 per cent acquisition of The Moms Co. This comes on the heels of the group announcing the completion of its Sirona transaction and its increases in shareholding in its other portfolio brands Organic Harvest and Winkl.

    In October 2021, the Good Glamm Group acquired a majority stake in The Moms Co. through a cash and stock deal, leading to partial exits for The Moms Co. founders and full exits for investors like DSG Capital and Saama Capital. The remaining shares held by the founders were fully acquired by Good Glamm Group over the last two years, completing a 100 per cent acquisition.

    Over the past three years, key functions of The Moms Co. have been integrated into the Good Glamm Group’s operations. After leading the business for a year post-acquisition, the founders stepped down from day-to-day roles last year, transitioning full control to Good Glamm Group’s central teams. Since the acquisition, The Moms Co. has seen rapid growth, driven by the direct-to-consumer channel using Good Glamm Group’s content-creator-commerce flywheel.

    The brand has also expanded internationally, retailing in Carrefour and Lulu in the UAE. And is now preparing to enter additional international markets.

    “It has been wonderful to see the Good Glamm team integrate The Moms Co across various functions and grow the brand over the last two years. We continue to cheer for and are excited for, what lays ahead for The Moms Co and the Good Glamm Group and wish the teams all the success in this next phase of growth” added The Moms Co founders Malika Sadani and Mohit Sadani.

    “It has been an incredible journey integrating The Moms Co into the broader Good Glamm Group framework to scale the business across D2C, offline, and international markets. The Moms Co is highly trusted for its proven efficacy among moms and babies. The brand experienced significant growth over the last two years and we aim to maintain this momentum by leveraging our content-to-commerce growth engine.” said Good Glamm Group, froup founder Darpan Sanghvi

    In August 2023, The Moms Co. had launched ‘The Mompreneurs Show – The Hunt for India’s Top Mom-led Startups’, a pioneering initiative aimed at supporting and mentoring mom micro-entrepreneurs across India. The show garnered more than 1 lakh registrations from mom-led startups, out of which 80 finalists received mentorship from industry leaders. The Top 3 winners of The Moms Co Mompreneurs Show receive financial and marketing grants from The Good Glamm Group and a chance to get co-investments from members of the advisory board and jury.

    Looking ahead, Good Glamm Group remains committed to driving innovation, market expansion, and customer satisfaction. Future initiatives include launching new products, expanding into international markets, and enhancing digital capabilities to maintain a competitive edge in the beauty and personal care industry.

  • Sonam Kapoor champions hydration for new moms in The Moms Co.’s #400%Hydration campaign

    Sonam Kapoor champions hydration for new moms in The Moms Co.’s #400%Hydration campaign

    Mumbai: The Moms Co., a leading name in natural skincare solutions, releases its new campaign #400%Hydration featuring its all new Natural Hydrating Range, meticulously designed to cater to the unique skincare needs of lactating and breastfeeding mothers. The range introduces a revolutionary approach to hydration, boasting eight types of hyaluronic acid for unparalleled effectiveness. With a remarkable 400 per cent instant hydration, this range deeply penetrates the skin, leaving it soft, supple, and visibly plump, prioritising the well-being of mothers through the all new natural hydrating range.

    The highly anticipated launch event of The Moms Co.’s natural hydrating range featured actress and brand ambassador Sonam Kapoor. This exclusive event, which took place at the picturesque Grappa, Shangri-La Eros New Delhi beautifully brought to life the essence of hydration through its carefully curated and delectable F&B offerings. It was a momentous occasion as Sonam unveiled and discussed the innovative hydration range products tailored for lactating and breastfeeding mothers, for #EveryMomThroughEveryChange. Sharing her motherhood journey with the attendees, Sonam also explored the unique benefits and effectiveness of the Natural Hydrating Range, setting a new standard in skincare that celebrated beauty, empowerment, and motherhood. The event décor, food, and drinks at Grappa, Shangri-La Eros New Delhi were all carefully curated to align with the theme of hydration, providing guests with an immersive experience that highlighted the importance of nourishing and hydrating skincare solutions for mothers.

    Speaking about her collaboration, actor and brand ambassador, Sonam Kapoor expressed her excitement, stating, “As a mother, I understand the importance of safe and effective skincare during this transformative phase. The Moms Co.’s Natural Hydrating Range is a testament to their commitment to providing mothers with the best-in-class products that prioritize both efficacy and safety.”

    “As a brand dedicated to empowering mothers with safe and effective skincare solutions, we are thrilled to introduce our Natural Hydrating Range, tailored specifically for the needs of lactating and breastfeeding mothers, for #EveryMomThroughEveryChange. We’re thrilled to have Sonam Kapoor be part of this launch, reaffirming our commitment to providing the best-in-class products that prioritise both efficacy and safety.” added Good Brands Co CEO Sukhleen Aneja.

    Crafted with a deep understanding of mothers’ skincare concerns, The Moms Co.’s Natural Hydrating Range offers a diverse array of products, each formulated to deliver optimal hydration and skin-plumping benefits:

    Natural hydrating under-eye cream: With a three-baller unit, it aids in skin repair and regeneration, combats signs of aging, and supports the skin’s natural barrier with Pro Vitamin B and Vitamin E. Available for Rs 226.

    Natural hydrating face wash: Refreshing for every skin type, this face wash has Vitamin E encapsulated which bursts upon lathering, maintaining the skin’s moisture barrier. It also includes white mushroom for brightening and reducing inflammation. Available for Rs 249

    Natural hydrating day cream: Offers 400% instant hydration, SPF 40 and gives hydration upto 72 hours. Strengthens the skin barrier, boosts collagen production, and includes Vitamin E and Hibiscus Extract for added benefits, with no white cast. Available for Rs 399

    Natural hydrating night cream: Encapsulated with Vitamin E, which dissolves into the skin on contact. Works hard all night to improve skin tone, reduce signs of enlarged pores, and includes Squalene, Niacinamide, and Glycerin for maximum results. Available for Rs 575

    Natural hydrating face gel: Lightweight and non-greasy, this face gel deeply hydrates the skin for up to 72 hours, making it soft and supple, with Hibiscus Extracts and Glucose for added benefits. Available for Rs 699

    Natural hydrating face serum: A unique fusion of natural ingredients, encapsulated with Vitamin E providing plump-looking skin and deep hydration for up to 72 hours. Ingredients include Date Palm Extracts, Jojoba Seed Oil, Green Tea Extract, Shea Butter, and Bakuchiol. Available for Rs 599

    Natural hydrating Bi-phasic face toner: Bi-phasic in nature, it provides a refreshed and even-toned look, deeply hydrates the skin for up to 72 hours, and tightens pores with Vitamin E and Date Palm. Available for Rs 399

    Natural hydrating Bi-phasic sunscreen mist: India’s only bi-phasic sunscreen. Ensures sun-protected skin all day long with SPF 30+, boosts collagen production, and keeps all layers of the skin hydrated with Date Palm Extract and Pongamia Glabra Seed Oil. Available for Rs 399.

    The Moms Co.’s natural hydrating range offers mothers a holistic and effective solution to address their unique needs, redefining hydration and embracing the beauty of motherhood. The Moms Co.’s Natural Hydrating Range is now available on their official website and leading e-commerce platforms. For more information, please visit https://themomsco.com/

  • BabyChakra and The Moms Co. unveil #ChangeMakers 2023

    BabyChakra and The Moms Co. unveil #ChangeMakers 2023

    Mumbai: BabyChakra, India’s parenting platform in collaboration with The Moms Co, a mother and baby care brand, present #ChangeMakers 2023—the definitive list of 15 inspirational women reshaping the narrative of India’s future.

    A #ChangeMaker, by definition, is an individual who actively contributes to positive and impactful change in a specific field, community, or society. These remarkable women are being recognised for their innovative ideas, initiatives, and leadership, playing a pivotal role in inspiring, influencing, and driving positive transformations across the nation.

    Co-founder Good Glamm Group, CEO Good Community and founder, BabyChakra Naiyya Saggi shared, “At BabyChakra, we believe in celebrating those who drive change and shape the future. We equally are in the pursuit of highlighting stories to ensure mothers and the general public at large don’t take motherhood to be a full stop to ambition and to creating wide scale impact. The 4th edition of the much awaited #ChangeMakers  list of 2023 includes exceptional women who are building large successful businesses or are role models for millions through their voice or presence in the arts but are also leading the way towards a more inclusive and sustainable India.”

    Good Brands Co. Good Glamm Group CEO Sukhleen Aneja shared, “Sustainable progress requires recognizing and celebrating the efforts of those who pave the way for positive change. The #ChangeMakers 2023 initiative by BabyChakra and The Moms Co. is a tribute to the resilience and vision of mompreneurs who are not just making an impact today but are architects of a more inclusive and sustainable tomorrow. At Good Brands Co., we are proud to support this endeavour, creating a better world for the generations to come.”

    The #ChangeMakers campaign, an annual joint initiative by BabyChakra and The Moms Co., applauds the endeavours of these champions of change—women who have overcome myriad obstacles to voice their opinions and champion positive transformations in society. The campaign specifically highlights the achievements of 15 trailblazing women who are actively driving gender parity through innovation and technology. These women are at the forefront of pioneering campaigns that disrupt the status quo, contributing significantly to a more sustainable and inclusive future. The #ChangeMakers 2023 list aims to inspire others and recognize the invaluable contributions of these women in shaping a better India for generations to come.

  • The Moms Co partners with Neha Dhupia for its haircare category; launches a new digital video campaign

    The Moms Co partners with Neha Dhupia for its haircare category; launches a new digital video campaign

    Mumbai: The Moms Co., India’s leading toxin-free and natural personal care D2C brand, launches a new digital video campaign featuring Neha Dhupia for their Natural Protein Hair Care Range recognising the remarkable journey of motherhood and the changing needs that they go throughout the journey by supporting them with toxin-free hair care products made especially for moms.

    The campaign highlights how every mother faces moments where their hair becomes a joyful playground for their little ones, recognizing the devotion and sacrifices that define motherhood.  At The Moms Co., we understand these experiences and provide unwavering support throughout their journey with our Sulfate Free Natural Protein Hair Care Range, where we commit to care for each mother just as they care for their babies. The hair care range is infused with the enriching power of quinoa and wheat protein and promises to strengthen and nourish your hair by preventing hair fall as one embraces the transformative journey of motherhood offering our dose of care and indulgence.

    Speaking on the launch The Good Glamm Group CEO – Good Brands Co. Sukhleen Aneja commented, “At The Moms Co., we are committed to supporting the evolving needs for every mom through every change. With this new campaign launch, we aim to extend our support to every mother experiencing motherhood woes by crafting products that are formulated using the finest natural ingredients catering to their needs. We aim to provide mothers with the results they are in search of and the nurturing care they truly deserve and stand as companions on her remarkable journey.“

    Speaking about her association, actor and face of the campaign, Neha Dhupia commented,  “As a mother myself, I understand the transformative journey that comes with motherhood. This campaign is a heartfelt reminder that we as moms deserve the very best in the hair care range that understand and celebrate the different phases of motherhood. Joining hands with The Moms Co. for the hair care range is an empowering experience as the brands hair care philosophy stands for embracing the incredible transformation that motherhood brings where all mothers are beautifully cared for.”

    Speaking about the brand insight & idea, BBDO India CEO Suraja Kishore commented, “Becoming a mother is hard. It’s not all Instagram filters of perfection that people put out there. Culturally everyone gets over invested in the baby while the mom goes through an overwhelming experience full of complex emotions of joy, exhaustion, love, and worry, all mixed together. Therefore, when The Moms Co. briefed us, instead of looking for insights we chose to listen to confessions new moms had to share with us. It opened a flood gate of emotional data, like this one-  “…becoming a mother changes your fundamental identity – be it your skin or hair, the way your body looks and the way you look at the world too changes overnight…for a newborn…mom’s body is a playground…” Basis this we arrived at the positioning for the Moms Co to be an empathetic friend and a midwife that offers toxin-free products like this one is for hair-fall…by bringing alive real confessions the brand strikes an emotional cord by with every mom through every change!”

    With the latest campaign, The Moms Co. reiterates its vision to be there for mothers, every step of the way providing a nurturing foundation and enabling all supermoms to redefine the meaning of motherhood, weaving in self-care and empowerment with love. The campaign will debut on The Moms Co. social channels – YouTube & Instagram and will be further amplified across digital and mainline media. With the vision of fostering a smoother journey for mothers, The Moms Co. has also launched The Mompreneur Show India’s first-in-market reality show, empowering mompreneurs, and giving them a platform to spread awareness and make their business dreams a reality.

  • Good Glamm Group acquires ScoopWhoop, signals foray into men’s grooming space

    Good Glamm Group acquires ScoopWhoop, signals foray into men’s grooming space

    Mumbai: GoodGlamm Group, the parent company of direct-to-consumer (D2C) beauty and personal care brand MyGlamm, has acquired the new-age digital media platform ScoopWhoop Media. This is the second acquisition by the company in less than a month and the fourth big buyout for the group after The Moms Co, BabyChakra, and content and commerce platform POPxo, which it acquired last year.

    With the ScoopWhoop takeover, the company now intends to build its venture into the men’s grooming category.

    “I have been an ardent user and fan of ScoopWhoop for a long time. It’s a privilege to have Sattvik, Rishi, Sriparna join the Good Glamm Group family and have ScoopWhoop accelerate the Group’s foray into building a content-to-commerce platform for the burgeoning male grooming and personal care segment,” commented Good Glamm group founder and CEO Darpan Sanghvi.

    Founded in 2013 by Sattvik Mishra, Rishi Pratim Mukherjee, and Sriparna Tikekar, ScoopWhoop has over 1.5 billion impressions every month and over 100 million users, the company said.

    Based in New Delhi, the media outlet will continue to work as an independent brand and media house within the Good Glamm Group. Its founders will continue to lead ScoopWhoop and work closely with Sanghvi and the other co-founders of Good Glamm Group, Priyanka Gill and Naiyya Saggi, said the statement.

    The D2C brand MyGlamm had introduced The Good Glamm Group in September to consolidate all its businesses under one umbrella and announced its plans to acquire six brands in the beauty and personal care space before March. 

    “The acquisition of ScoopWhoop, which has a male audience of over 60 per cent, will pave the way for entry into content-to-commerce for the fast-growing male segment. Good Glamm Group’s commerce stack coupled with ScoopWhoop’s content capabilities and digital reach amongst men will turbocharge the group’s D2C capabilities in the male grooming segment,” the company said in a press statement.

    “The company is looking to invest Rs 500 crore over the next two years in the male grooming space and are in talks with a few brands in the segment to acquire them,” it further added.

    The company had acquired baby and mother products brand The Moms Co for Rs 500 crore earlier this month. It is also the group’s second acquisition in the content space after the women-centric content platform POPxo. 

  • The Moms Co. launches its first-ever digital campaign – ‘Science of Motherhood’

    The Moms Co. launches its first-ever digital campaign – ‘Science of Motherhood’

    MUMBAI: The Moms Co. today launched its first-ever nationwide cross-platform digital campaign, ‘Science of Motherhood’, which features a narrative by founder and CEO Malika Sadani, that describes every mom’s struggle when it comes to finding the right products for her baby’s well being and how she can now take matters into her own hands. The campaign has been conceptualized by Spring Marketing Capital and directed by Sohini Dasgupta of Big Momma Productions.

    Motherhood can be one emotional rollercoaster, but there is a science to it. The short film builds on this proposition and showcases how all the products of The Moms Co. are made with world-class expertise and a sharp mother’s instinct. The Moms Co. incorporates science into motherhood, by working with researchers from Australia, Switzerland and India to create the best-in-class natural products that are safe for both the mom and the baby.

    The Moms Co. founder and CEO Malika Sadani said, “I’ve spent many years interacting with moms and understanding their concerns. Being a mom of two, I empathise with a mom’s journey, her problems and the reluctance to make any compromise when it comes to the safety of her child. To us, motherhood is a science governed by its own codes and rules, but it's also an experience steeped in love and emotion. Our range of products are extensively researched and constantly improved, to keep our little ones out of harm’s way, just like mothers do and that’s what we call ‘Science of Motherhood’.”

    An award-winning businesswoman, Malika Sadani realised early on that there was a gap in the Indian market for products that mothers could trust. The Moms Co. was launched in March 2017, to address the need for toxin-free and safe products for pre-natal and post-natal consumption, and baby care. In a short span, it has quickly grown to serve more than five lakh customers across 10,000 pin codes through its e-tail platforms and continues to expand its physical presence across five major metros. The Moms Co. aspires to become a Rs. 100 cr. company in the segment over the next 12-18 months. The brand recently announced a funding of USD five million from renowned investors Saama Capital, DSG Consumer Partners and others in a Series B round. The Moms Co. offers an Australia-certified product range with over 30 SKUs across hair, skin, face, pregnancy and baby care, and another 25 expected by the end of 2020.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by The Moms Co. (@themomsco) on

     

  • The Moms Co. launches its first-ever digital campaign – ‘Science of Motherhood’

    The Moms Co. launches its first-ever digital campaign – ‘Science of Motherhood’

    MUMBAI: The Moms Co. today launched its first-ever nationwide cross-platform digital campaign, ‘Science of Motherhood’, which features a narrative by founder and CEO Malika Sadani, that describes every mom’s struggle when it comes to finding the right products for her baby’s well being and how she can now take matters into her own hands. The campaign has been conceptualized by Spring Marketing Capital and directed by Sohini Dasgupta of Big Momma Productions.

    Motherhood can be one emotional rollercoaster, but there is a science to it. The short film builds on this proposition and showcases how all the products of The Moms Co. are made with world-class expertise and a sharp mother’s instinct. The Moms Co. incorporates science into motherhood, by working with researchers from Australia, Switzerland and India to create the best-in-class natural products that are safe for both the mom and the baby.

    The Moms Co. founder and CEO Malika Sadani said, “I’ve spent many years interacting with moms and understanding their concerns. Being a mom of two, I empathise with a mom’s journey, her problems and the reluctance to make any compromise when it comes to the safety of her child. To us, motherhood is a science governed by its own codes and rules, but it’s also an experience steeped in love and emotion. Our range of products are extensively researched and constantly improved, to keep our little ones out of harm’s way, just like mothers do and that’s what we call ‘Science of Motherhood’.”

    An award-winning businesswoman, Malika Sadani realised early on that there was a gap in the Indian market for products that mothers could trust. The Moms Co. was launched in March 2017, to address the need for toxin-free and safe products for pre-natal and post-natal consumption, and baby care. In a short span, it has quickly grown to serve more than five lakh customers across 10,000 pin codes through its e-tail platforms and continues to expand its physical presence across five major metros. The Moms Co. aspires to become a Rs. 100 cr. company in the segment over the next 12-18 months. The brand recently announced a funding of USD five million from renowned investors Saama Capital, DSG Consumer Partners and others in a Series B round. The Moms Co. offers an Australia-certified product range with over 30 SKUs across hair, skin, face, pregnancy and baby care, and another 25 expected by the end of 2020.

    View this post on Instagram

    Mothers. Each one is different, yet each one is the same. It’s love and logic existing in perfect harmony. A force that’s as doting as it is determined. We believe in the value of this duality. We understand the power of it. And that's how The Moms Co. was born. Here world-class expertise and homegrown love meet, to create carefully crafted products that are safe for both moms and babies. To us, motherhood is a science, governed by its own codes and rules. But it's also an experience steeped in love and emotion. That's why our range of products is extensively researched and constantly improved, to keep our next generation out of harm's way. Because that's what mothers do. The Moms Co. Science of Motherhood @malikasadani

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  • Striking a balance between motherhood and entrepreneurship

    Striking a balance between motherhood and entrepreneurship

    Motherhood is a beautiful journey, one that brings with it many reasons to rejoice and celebrate the most beautiful bond in the world. However, being a mother comes with its own set of challenges like striving to provide the best to your child at every step.

    In one such attempt of choosing what is best, I was introduced to the idea of toxin-free natural products during my first pregnancy which happened in the UK. When we returned to India and were looking for similar products, we had to depend on friends and family members living abroad to get us them, which was inconvenient and impractical. On speaking with other mothers, I realised there is a need for natural, safe products, but there weren’t many options.

    The Moms Co. was born out of a need to address this problem and to provide natural, non-toxic, effective products that mothers would love to use – right from the beginning of their beautiful journey to every step of the way.

    As a mom of two daughters and an entrepreneur, I am always short of time. It’s always like there is so much to do and so little time. What really helps is an incredible support system both at work and at home. Having a set routine for my daughters ensures that I am able to manage my time efficiently. On a typical day, I get my daughters Myraah and Syna ready in the morning and drop them to their stop. We have a board with details of classes they need to go for and a list of  ‘what to do if I am bored activities’, which keeps them productively occupied for the times when I am not around. It’s very easy to not find time for home when you are running a startup and there is always so much to do and having routines helps for those times. We always try and be back before they sleep. Reading bedtime stories is a daily routine they have grown up with and really enjoy, we ensure we are around at that time. We also have days allotted to our favourite activities such as dancing, playing board games, Movie time, etc to ensure we find time to spend with the girls. Since my daughters are early sleepers, it gives me time to finish pending tasks and make some calls before going to bed. I also find time to exercise daily, I think it helps me stay energised throughout the day.

    I have also learned to prioritise better. Having experienced colleagues and experts on board can help in delegating and taking things off your plate. I try and stick to doing things that need my attention the most and letting the team handle the rest. I also follow the same for home. Since I am mostly in control of my schedule, I ensure no meetings are lined up close to when I need to be at school or need to attend my daughters’ performances. On the other hand, I have also had an investor meeting 3 hours before my daughter’s birthday party! It helps that my daughters are proud of my work and this motivates me to work towards achieving my goals.

    At the end of the day, you need to be able to make sure that you’re able to focus on important tasks and developments, be it at work or home. In order to do that, make sure you’re able to use your time efficiently so that your work doesn’t eat into your family time and vice versa. It is important to give your best every day but even more important to feel good every day.

    (The author is founder & CEO, The Moms Co. The views expressed are her own and Indiantelevision.com may not subscribe to them)