Tag: The Mavericks India

Plum Benefits picks The Mavericks India as communications partner

MUMBAI: Plum India’s leading employee health benefits platform, has awarded its strategic communications mandate to The Mavericks India, an integrated marketing communications agency known for its brand storytelling and thought leadership expertise.

Operating at the crossroads of technology, healthcare, and benefits innovation, Plum has steadily evolved from providing modern health benefits to startups and enterprises into a holistic healthcare ecosystem. Its offerings now span insurance, wellness, and preventive care, with recent forays into personal and business insurance, ensuring seamless protection for organisations and individuals alike.

Under the new mandate, The Mavericks India will strengthen Plum’s communications across key touchpoints, building corporate reputation, stakeholder visibility, and a compelling brand narrative. The partnership will focus on amplifying Plum’s mission of making quality health protection, ranging from preventive healthcare and group benefits to individual coverage, a fundamental workplace right.

Commenting on the collaboration, Plum Benefits, senior vice president, marketing, Shreyas Achar said, “At Plum, we are deeply invested in changing the way India views employee wellbeing. With The Mavericks India as our strategic communications partner, we are excited to craft a narrative that aligns with our purpose, resonates with our audience, and champions the role of health security in today’s workplaces.”

The Mavericks India, co-founder and ceo, Chetan Mahajan added, “Plum is a trailblazer in the insurtech and employee benefits ecosystem, disrupting traditional models with empathy, technology, and innovation at its core. We are honoured to partner with a brand creating systemic change for millions of employees and employers. Our goal will be to shape authentic, insight-led communications that strengthen Plum’s leadership and connect deeply with stakeholders.”

With the tie-up, Plum aims to sharpen its industry voice as it accelerates its expansion into business and personal insurance, setting the pace for a new era of employee wellbeing in India.

September 17, 2025
Reelo launches ‘Membership’, a prepaid platform to power restaurant loyalty

MUMBAI: India’s F&B sector is getting a new loyalty lifeline. Reelo has rolled out ‘Membership’, a prepaid platform that helps restaurants drive recurring revenue while deepening customer relationships.

The launch comes as restaurants struggle with shrinking margins and high third-party commissions. According to Food Delivery Unwrapped, a report by The Mavericks India, hidden aggregator costs run into thousands of crores each year. ‘Membership’ by Reelo aims to shift the balance back in restaurants’ favour by encouraging direct engagement through prepaid plans and rewards.

“With Membership, we’re enabling restaurants to generate predictable revenue, build loyalty, and regain control of their customer relationships,” said Reelo, ceo and co-founder, Parin Sanghvi.

The platform allows restaurants to design custom prepaid programs from coffee subscriptions and festival bundles to prepaid wallets where customers might load 5,000 and unlock 7,500 in spending power. Seamless integration with 35 plus POS systems means automation of sales, redemption and reconciliation at scale.

Early pilots show promise. NOA by the Nutcracker in Mumbai enrolled 175 plus members in two months, adding over Rs 3 lakh in revenue. Niro in Ahmedabad saw visit frequency nearly double, while The Beer Café has launched its beer ocrat plan targeting Rs 50 lakh in the first month.

“With loyalty in place, membership was the natural next step,” said NOA, ceo, Gordon D’Souza. “It builds deeper relationships and brings in steady, repeat business.”

Reelo, which already supports 28,000 plus restaurants across India, the Middle East and Africa, says ‘Membership’ is about more than technology. “We’re catalysing a movement,” Sanghvi added. “This is the future of F&B in India: empowering restaurants to build legacies of loyalty.”

September 11, 2025
The Mavericks India wins integrated communications mandate for Chosen

Mumbai: The Mavericks India has won the integrated communications mandate for Chosen, a clinical-grade skincare startup dedicated to promoting overall well-being through innovative skincare solutions for Skin of Color, with a focus on Indian skin types. The mandate includes strategic media outreach, integrated campaign planning and execution, and strategic counsel for the brand.

Founded in 2020 by Dr. Renita Rajan, the brand addresses the unique challenges faced by individuals with Skin Of Color (SOC). Over the last four years, CHOSEN has developed a diverse range of skincare products, including cosmeceuticals, topical application products, and nutri-cosmetics. These products are specifically designed to address the unique needs of Indian skin types and are free from endocrine disruptors. The brand’s commitment to innovation is evident in its ongoing development of new products, with 30 more slated for launch by the end of the coming year.

Commenting on the appointment, Rajan said, “We believe that true skin health goes beyond surface-level treatments. By combining clinical research, evidence-based medicine, and data-driven insights, we develop innovative skincare products that deliver long-term benefits. Our approach is rooted in understanding the root causes of skin issues and providing targeted solutions that promote overall well-being. In tandem, we’d like for our marketing and PR efforts to go beyond the functionality, by helping consumers truly understand and embrace their skin-vestment journeys. You therefore need a partner who thinks alike and is equally driven by evidence-based innovation. We’re happy to have partnered with The Mavericks as our strategic communication partner and are looking forward to changing the way Indian skincare storytelling is done.”

On winning the mandate, The Mavericks India CEO Chetan Mahajan said, “We’re thrilled to partner with CHOSEN, a brand that perfectly embodies our commitment to crafting compelling purpose-driven campaigns. Dr. Renita Rajan’s innovative approach to skincare, rooted in evidence-based research, offers a unique opportunity to retell the true skincare story. CHOSEN’s dedication to revolutionising the skincare industry aligns seamlessly with our values, and we’re excited to contribute to their mission of promoting holistic skin health.”

October 9, 2024
The Mavericks India wins integrated communications mandate for Face

Mumbai: The Mavericks India, an integrated marketing communications advisory, has won the integrated communications mandate for the Fintech Association for Consumer Empowerment (Face), one of India’s leading fintech industry bodies. Face’s mission is to drive ethical lending practices among the Indian fintech sector while protecting consumer interest against predatory lenders and enhancing digital financial literacy and awareness.

“At Face, our aim is to work closely with the government and other stakeholders and bring forth a framework which has trust, transparency and accountability at its core, and which can take India one step closer to financial inclusion,” said Face member and Kissht founder-MD Ranvir Singh. “We are delighted to onboard The Mavericks India to further drive our mission with their expertise in integrated communications in the fintech sector, and help us communicate our purpose and objectives to the relevant stakeholders.”

With 13 leading fintech players as its members, Face is working closely with the government, industry players, policymakers, and regulators to strengthen the entire digital lending ecosystem and accelerate its growth.

“We are proud to partner Face in its mission towards protecting consumers against illicit digital lending practices, and the fintech ecosystem as a whole,” said The Mavericks India founder and CEO Chetan Mahajan. “We are excited to bring forth our expertise in co-creating and amplifying a narrative for the industry body that can bring about regulatory and policy-level changes in the long-term.”

November 15, 2021
The Mavericks India wins PR mandate for Razorpay

Mumbai: Integrated marketing communications firm The Mavericks India has won the national PR mandate for B2B fintech startup, Razorpay.

According to a statement, the mandate includes strategic media outreach, integrated campaign planning and execution, and strategic counsel for the brand.

“At Razorpay, the desire is to help businesses reimagine and rethink how B2B finance works in India,” stated associate director – corporate communication and branding Hepsibah Rozario. “Even through the PR function, our stories are not purely about how great our products and services are, but about sharing a new way of thinking, embracing a new way of paying and banking, helping businesses understand why they should really care now and what’s in it for them.”

On winning the mandate The Mavericks India CEO Chetan Mahajan said, “It is indeed an honour to be working with Razorpay, a brand that is working towards becoming the financial backbone of the economy. This win reiterates our commitment towards crafting multi-channel campaigns for relevant stakeholders.”

“We are absolutely thrilled at the limitless possibilities with the team at Razorpay, to co-create stories that will lead conversations revolutionising the neo-banking and fintech ecosystems in India,” he added.

Established in 2014 by IIT Roorkee alumni Shashank Kumar and Harshil Mathur, Razorpay is a full-stack financial services company and a recently crowned unicorn.

October 26, 2021
The Mavericks wins communications mandate for Ultraviolette

Mumbai: PR firm The Mavericks India has won the national communications mandate of the electric mobility brand Ultraviolette.

As part of the engagement, the agency will provide integrated communications and end-to-end campaign planning and execution across all media platforms, and overall strategic counsel for the brand.

The future-ready electric mobility company was founded in 2016 by Narayan Subramaniam and Niraj Rajmohan and is headquartered in Bengaluru.

“We are a dynamic team, incepted with a vision of creating top-of-the-line mobility solutions driven by innovation, progressive design and energy-efficient technologies,” said Ultraviolette founder and CEO Narayan Subramaniam. “As we partner with The Mavericks, we are certain their robust team, creative ability, and deep understanding of the brand and consumer ecosystem will be a gamechanger in our journey with communications.”

“We are thrilled to be the chosen partners of Ultraviolette, and the win is a testament of the strength of our diverse offerings, storytelling expertise and consistent client engagement experience,” said The Mavericks CEO Chetan Mahajan. “We look forward to crafting high-impact integrated campaigns to build resonance with consumers and other stakeholders.”

September 22, 2021