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Tag: The Marcom Avenue

  • The Marcom Avenue secures Priya Gold mandate for performance marketing

    The Marcom Avenue secures Priya Gold mandate for performance marketing

    Mumbai: The Marcom Avenue marketing agency is pleased to announce its latest achievement in securing the performance marketing mandate for the prestigious brand, PriyaGold. The collaboration aims to amplify PriyaGold’s digital presence and engagement with its diverse customer base.

    As part of this partnership, The Marcom Avenue will leverage its expertise in data-driven insights, creative content, and cutting-edge digital strategies to enhance PriyaGold’s brand visibility and market reach. The agency will focus on driving measurable results, optimising customer acquisition, and increasing overall brand performance.

    “The Marcom Avenue is thrilled to have been entrusted with the performance marketing mandate for Priya Gold. We are excited to work with a brand that is synonymous with quality and innovation in the food industry,” said Ms Divanshi Gupta, Director at The Marcom Avenue. “Our team is committed to delivering exceptional results, and we look forward to helping PriyaGold achieve new heights in the digital landscape.”

    PriyaGold is celebrated for its diverse range of delectable snacks and confectionery products that have delighted consumers for years. By partnering with The Marcom Avenue, the brand aims to strengthen its digital marketing efforts and maintain its position as a trusted and beloved choice among consumers. This collaboration marks a significant milestone for The Marcom Avenue, further solidifying its reputation as a leading digital marketing agency in India.

    Priya Gold director Manas Agarwal expressed satisfaction with the collaboration, stating, “Partnering with The Marcom Avenue would prove to be instrumental in leveraging our strengths, amplifying Priya Gold’s narrative, and expanding our market reach to a remarkable audience. Their team has consistently demonstrated their expertise in the marketing field and has gone above and beyond to understand our unique requirements. Their efforts have played a significant role in positioning Priya Gold as a preferred choice for snacks and confectionery products. We are excited to continue this partnership and achieve new milestones together.”

    The successful collaboration between Priya Gold and The Marcom Avenue stands as a testament to the power of strategic marketing and client-centric solutions. As they embark on their partnership journey, both entities remain committed to driving innovation and delivering exceptional results in the world of snacks and confectionery products.

  • The Marcom Avenue appoints Nikhil Sharda as AVP – marketing

    The Marcom Avenue appoints Nikhil Sharda as AVP – marketing

    Mumbai: The Marcom Avenue, a leading integrated marketing agency, with its recently launched renewed 2.0 avatar, is thrilled to announce the appointment of Nikhil Sharda as assistant vice president as the first step in ushering change in the marketing landscape. With an impressive track record and deep expertise in operations and client management, Nikhil will play a pivotal role in further enhancing the company’s operational efficiency and driving its growth trajectory.

    Prior to joining The Marcom Avenue, Nikhil’s impressive career journey included holding the position of vice president at Media Mantra, executive vice president at Scroll Mantra, creative director at FrogIdeas and Digital Evangelist at AdGlobal360. During these roles, he skillfully crafted effective go-to-market strategies for a diverse range of renowned brands, such as Comviva, Beardo, OZiva, ViewSonic, VNL, Jim Beam, TerraPay, Twitter India Marketing, Rajasthan Tourism, Maruti Suzuki, NEXA, Bureau of Indian Standards, BSB Edge, Delhivery, Ministry of Consumer Affairs, and the European Union and several others.

    “We extend a warm welcome to Nikhil Sharda as our newly appointed assistant vice president,” stated The Marcom Avenue director Divanshi Gupta. “Nikhil’s strong skills and dedication perfectly match our core values of excellence. As The Marcom Avenue embarks on international expansion, his seasoned experience will fuel operational efficiency and strategic branding. This strategic move echoes our overarching vision of becoming the ultimate marketing solution agency. Nikhil’s role is poised to shape impactful narratives, steering success for The Marcom Avenue clients. We extend our best wishes to him for his new role.”

    “I am excited to join the ranks of The Marcom Avenue, a company renowned for its avant-garde approach and unwavering dedication to client triumph,” commented Nikhil Sharda. “I eagerly anticipate collaborating closely with the adept teams here to elevate operational practices, fortify client relationships, and contribute to the continuous advancement of the company.”

    Nikhil is also a published author and an independent writer for various online journals. His reputation as a results-driven professional endowed with a discerning eye for operational excellence precedes him, and his appointment underscores The Marcom Avenue’s steadfast commitment to perpetual enhancement and delivering unparalleled value to its esteemed clientele.

  • The Marcom Avenue wins NYC Games’ digital marketing mandate

    The Marcom Avenue wins NYC Games’ digital marketing mandate

    NEW DELHI: The Marcom Avenue, an integrated media and marketing agency has won the digital media duties of NYC Games, a one-stop e-commerce platform for every gamer’s needs, where they can select from an exclusive range of gaming consoles, games, and accessories, at the most genuinely discounted rates available in the market.

    As a part of the mandate, The Marcom Avenue will lead the digital transformation for NYC Games, beginning with a refreshed website design, enhanced content, and capabilities for an individual business website, and digital marketing efforts. As the partner agency, The Marcom Avenue will closely work with NYC Games’ key managers to infuse user experience, enhance interface design and brand experience with fresh thinking for social media, charting out the brand’s overall social media journey.

    NYC Games director Neha Ghassan Anwer said, “We are evolving with the changing times to resonate with gamers from all across the world. And, in this transformational journey, The Marcom Avenue fits right where we want them with their very talented team. They have displayed a clear understanding of our business and appear equipped to meet our aspirations head-on with fresh insights and thinking for the brand.”

    Commenting on this, The Marcom Avenue director Divanshi Gupta said, “NYC Games is a one-of-a-kind platform that aims to lead the e-commerce gaming space with their ne plus ultra offerings. We will work on designing the brand’s entire digital experience and use every touchpoint to generate momentum for the business. We are excited to take on this challenge and help the brand achieve their digital goals.”

  • The Marcom Avenue appoints Nitesh Agarwal as associate director- digital operations, India

    The Marcom Avenue appoints Nitesh Agarwal as associate director- digital operations, India

    NEW DELHI: Data-driven integrated media and marketing agency, The Marcom Avenue, has appointed Nitesh Agarwal as associate director – digital operations. Nitesh will be responsible for the overall management and growth of The Marcom Avenue India. He will report to Divanshi Gupta, director, The Marcom Avenue, as he will advance the clients’ digital marketing portfolio and lead the digital marketing team to deliver favourable results.

    Prior to this, Nitesh was with ANTS India and has previously had stints with JWT and Leo Burnett, where he worked with top-tier brands like OLX, Snapdeal, Baba Elaichi, Apollo Tyres, GSK, Horlicks, ITel India, Tata DoCoMo, among others. With 7+ years of experience, his expertise lies in digital media, consumer behaviour, creative content marketing, brand strategy, brand consulting, team management, and improving agency-client relations. 

    The Marcom Avenue director Divanshi Gupta on Agarwal’s appointment, “The Marcom Avenue has been consistently moving forward with new clients and is reckoning to reinforce its operation and brace up the team under Nitesh’s leadership. He carries with him a future-forward approach and vast experience in digital creative strategy and planning, and team building, which will add immense value to both our many clients and the team while pacing up the client delivery. In these difficult times, our commitment has been delivering industry-leading and ROI-driven results to our clients, and the new thought leadership that comes with Nitesh will help further the goal.”

    On his appointment, Agarwal said, “The Marcom Avenue has been able to build its clients' digital footprint from scratch to a level that their sales and brand reach is now completely linked to digital. Their global expertise, digital prowess, and the unique ‘dare to think different' strategy makes it the most agile and future-ready agency. I look forward to this opportunity and an exciting journey with The Marcom Avenue."