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Tag: The LEGO® Group

  • The LEGO Group elevates Bhavana Mandon as the country manager, India

    The LEGO Group elevates Bhavana Mandon as the country manager, India

    Mumbai: The LEGO Group has announced the promotion of Bhavana Mandon, marketing director, India, to the role of country manager. Bhavana brings over 17 years of rich experience in sales and marketing across prestigious local and global brands. Her deep understanding of the Indian market, shoppers, and the toy industry, combined with her passion for inspiring creativity in the builders of tomorrow, aligns seamlessly with the company’s commitment to growing local leaders. She is an ideal choice to drive the company’s ambitious growth initiatives in India and create more value for Indian children.

    In this new leadership role, Mandon will spearhead the group’s strategic efforts to put LEGO® Bricks in the hands of more kids, nurturing the creative potential of children in India to help enable 21st-century skills for future generations. Additionally, she will also be responsible for expanding the LEGO® Group’s footprint across India.

    Mandon said, “Being able to inspire and develop children for over 90 years is legendary and I am honored to be a part of this amazing journey of building the Brand Legacy in India. Immensely excited and thrilled with the idea of bringing smiles to the faces of kids and adults, I look forward to building this truly iconic and purpose-driven Brand in India.”

    Mandon will be reporting to Claus Kristensen, the newly appointed senior vice president for the LEGO® Group in Asia Pacific, based out of Singapore. Kristensen takes over from Eric Maugein, who will be stepping down and transitioning to a new chapter in his career. An 11-year veteran of the LEGO® Group, Kristensen will oversee the APAC region, including the creation of newly reshuffled business units of India & Emerging Asia (IEA) and Singapore, Malaysia, and Travel Retail (SMTR).

    Kristensen said, “At the LEGO® Group, we believe in the power of diversity to inspire creativity, and Bhavana brings a wealth of experience that will undoubtedly contribute to our mission of creating joyful moments through play. Her passion, expertise, and commitment align perfectly with the group values and her leadership will play a pivotal role in shaping the imaginative world of possibilities for kids and families across India.”

  • The LEGO® Group ignites the spirit of giving with #BuildtoGive campaign in India

    The LEGO® Group ignites the spirit of giving with #BuildtoGive campaign in India

    Mumbai: Children’s Day is a delightful occasion that effortlessly brings smiles to all faces, serving as a nostalgic reflection on countless childhood memories. Beyond being just a day, it encapsulates the essence of joy. For every child, owning a LEGO® set is the ultimate dream gift. Recognizing the profound significance of this, The LEGO® Group is embracing the spirit of Play and the joy of giving through #BuildToGive, contributing to making this Children’s Day even more meaningful. For each heart constructed using LEGO® Bricks and shared on social media or LEGO.com with the hashtag #BuildtoGive, the LEGO® Group pledges to donate one set to a child in need. This initiative encourages everyone to express their creativity, spreading the infectious joy of imagination and, more importantly, fostering hope, smiles, and a spirit of generosity. It aims to empower creativity for a purpose, instilling values such as empathy, kindness, and the pure bliss of giving.

    The #BuildToGive initiative forms part of the LEGO® Group’s broader ‘Play is Your Superpower’ campaign, designed to encourage families to prioritize playtime. This festive initiative urges individuals to consider the transformative influence of Play as a meaningful gift during the holiday season. Within the ‘Play is Your Superpower’ initiative, the campaign illustrates how LEGO® Play can turn ordinary family moments into extraordinary ones. The central message emphasizes that Play cultivates superpowers or skills in children, including creativity, confidence, and problem-solving, contributing to their well-being both now and in the future.

    “At the LEGO® Group, we believe in inspiring and developing children. Through Build to Give, we want to gift the superpower of Play to those who are less fortunate. The initiative thus not only celebrates creativity and imagination but also underscores the vital skills of problem-solving, collaboration, and resilience that emerge through Play,” said The LEGO® Group India marketing director Bhavana Mandon.

    The LEGO® Group invites everyone to participate in Build to Give 2023, encouraging collective efforts to spread joy and make a positive difference in the lives of children. Share your hearts on the Small Hands, Big Dreams Instagram page with #BuildtoGive.

  • Merlin Entertainments plans 4D film on ‘The Lego Movie’

    Merlin Entertainments plans 4D film on ‘The Lego Movie’

    MUMBAI: Merlin Entertainments is partnering with Warner Bros. Consumer Products and The Lego Group to bring a new 4D animated film based on the popular characters of The Lego Movie, from Warner Bros. Pictures, Village Roadshow Pictures and Lego System A/S, to guests at LegoLand Parks and LegoLand Discovery Centers around the world later this year.

     

    The new 4D animated film will open exclusively at the six LegoLand Parks and 11 LegoLand Discovery Centers in North America, Asia and Europe.

     

    Using elements such as wind, water, smoke and special lighting effects, the larger-than-life experience brings the film’s main characters, Emmet and Wyldstyle, back together with their friends for another awesome adventure.

     

    “We’re excited to be partnering with Warner Bros. Consumer Products and The Lego Group on such a, dare I say, awesome, adventure. Emmet and Wyldstyle have become immensely popular at our theme parks and Discovery Centers across the globe and bringing this new 4D movie exclusively to our guests continues our Merlin philosophy of creating memorable family experiences,” says Merlin Entertainments CEO Nick Varney.

     

    “More than a film, The Lego Movie became an anthem for creative building, inspiring families around the world to pull their Lego collections out and piece together their imaginations. I know that LegoLand guests are going to love seeing these characters in a fun, new adventure,” says Lego Group vice president, licensing and entertainment Jill Wilfert.