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Tag: The Knot Worldwide

  • WeddingWire India launches free ring giveaway campaign for Valentine’s Day

    WeddingWire India launches free ring giveaway campaign for Valentine’s Day

    MUMBAI: Rings – to add to the romance and engagements – will be in the air  come Valentine’s day 2025. And they are coming courtesy global wedding technology platform The Knot Worldwide’s Indian subsidiary WeddingWire India. Its egging on couples to get engaged this February through its Valentine’s Day campaign, Put A Ring On It, running from 21 January to 9 March 2025.  

    Three lucky couples stand a chance to win a pair of Tanishq engagement rings  worth Rs 1.5 lakhs which it has sponsored.  The campaign coincides with February’s engagement season, when around 14 per cent  of Indian couples traditionally get engaged. It aims to resonate with couples beginning their journey towards marriage, making the milestone even more memorable.

    WeddingWire India consumer marketing manager Snigdha Johar said:  “Indian weddings are evolving, and today’s couples seek meaningful ways to mark their engagement. Through Put A Ring On It, we’re not just offering prizes – we’re celebrating the beautiful moment when two people decide to share their lives together, while providing them with the resources to plan their perfect wedding.”

    Winners can choose their ideal rings from Tanishq’s premium Soulmate collection, featuring pairs crafted from the same natural diamond, symbolising unity. The campaign also acknowledges India’s typical four to six month wedding planning window, offering couples immediate value and long-term support through WeddingWire India’s comprehensive planning services.

    Participants can enter the sweepstakes via WeddingWire India’s website or mobile app.

  • The Knot Worldwide names Jenny Lewis as CMO

    The Knot Worldwide names Jenny Lewis as CMO

    Mumbai: The Knot Worldwide, a global digital wedding planning company and the parent company of WeddingWire India on Monday announced the appointment of a former executive of Uber Technologies Inc Jenny Lewis as its new chief marketing officer.

    In her new role, Lewis will lead all marketing, insights, and editorial initiatives for The Knot Worldwide and its 19 global brands across 16 countries, said the statement.

    “Lewis is a highly experienced, seasoned business leader responsible for building one of the most well-known global marketplace brands: Uber,” said The Knot Worldwide chief executive officer Tim Chi. “I am confident that Jenny’s consumer-centric approach to full-funnel marketing and ability to anchor a brand’s relevancy with current and prospective consumers will drive innovation for the millions of engaged couples and hundreds of millions of wedding guests that we serve each year in the $200 billion global wedding industry.”

    Over the course of her seven-plus years with Uber as head of US & Canada marketing, Lewis was the driving force behind a number of product and brand-defining initiatives, including UberPool and the brand’s Covid-19 response campaign. Before Uber, Lewis worked at Undertone Advertising and Fox Networks Group (FX, National Geographic Channel, Fox Sports), where she developed co-marketing strategies with Fortune 500 brands such as MillerCoors and Volkswagen, according to the statement.

    “As the number of weddings around the world will hit an all-time high this year, I’m thrilled to join this talented leadership team at such a pivotal moment when our services are needed more than ever,” said Lewis. “I look forward to further developing and implementing a strategy that supports our global growth plans, eCommerce business objectives, and above all, provides couples with an unparalleled experience during one of the most important moments of their lives.”

    The company has most recently scaled its e-commerce offerings, which include The Knot Registry, The Knot Invitations, WeddingWire Invitations, and more.

    “Jenny joins us at a pivotal time when the market opportunity is immense,” commented WeddingWire India associate director of marketing Anam Zubair. “She brings on board a wealth of experience from managing brands like Uber, where she has been instrumental in driving growth. This empowers The Knot Worldwide and WeddingWire India to identify new growth opportunities and derive actionable insights from an audience that is extremely digital-savvy. We are certain that with Jenny’s leadership, we’ll be able to make WedTech an indispensable part of every Indian consumer’s life.”