ITV

Tag: the International Cricket Council

  • ICC enlists Prabhakaran Thanraj as VP-commercial & operations

    ICC enlists Prabhakaran Thanraj as VP-commercial & operations

    MUMBAI: Prabhakaran Thanraj has reasons to be pleased. He’s just been appointed as the  vice-president – commercial & operations at the apex global cricket administrative  body – The International Cricket Council based in Dubai. For three years he was at the Asian Cricket Council (ACC), first as head of events & commercial, then being promoted as general manager – events and commercial in 2024..

    At the ACC, along with the team, he helped monetise the Women’s Asia Cup, a 70 per cent higher value from Sony Pictures Networks India for the ACC  media rights for the 2024-2031 cycle.

    Prabha, as he is called by colleagues, began his career as a signage and branding coordinator at IMG Reliance for the Aircel Chennai Open from 2009-2012. It was onto the desk as a graphic designer for around two years with Cognizant Technology and hew switched to IMG Reliance as a graphic designer for a year. It was here that the Board of Control for Cricket in India (BCCI) spotted him and hired him as sponsorship manager for the Champions League 2013 and 2014. IMG  Reliance once again lured him away as assistant sponsorship manager and he stayed put there for almost four years.

    And then came the shift to the ACC which was a huge leap for Prabha. But he has proved himself. Today, he has a track record driving revenue through strategic partnerships, managing high-impact events, and leading successful marketing campaigns. And he is known for guiding teams, maximising brand impact, and advancing the sport’s reach on an international scale.

    The ICC congratulated him and wishes him all the best for his innings with them. We, at indiantelevision.com,  are sure Prabha will negotiate the googlies  as well as the short-pitched deliveries well. And even pull some of them over mid-wicket for a six.

  • News channels heading for showdown with ICC on news access guidelines

    News channels heading for showdown with ICC on news access guidelines

    NEW DELHI: Although the News Broadcasters Association is expected to take a final stand on the issue of telecast of news clips of the ICC Cricket World Cup, most news channel heads said the news access guidelines were unfair since 5.5 minutes of fresh footage per day was too short for an event of this nature.

    Although none of the channel heads wanted to be named as they said this could compromise the stand of the NBA, it is learnt that the Association may meet as early as tomorrow to take a decision on the issue.

    One Hindi news channel head said some kind of compromise would have to be worked out, adding that perhaps permitting up to three minutes of fresh footage every two hours would be fairer.

    Another Hindi news channel head said the present guidelines were very unfair and viewer demand would force the channels to telecast news of longer duration and thus force them to pay penalty to the International Cricket Council.

    The head of a group with multi-lingual news channels said this appeared to becoming a habit year after year either with the World Cup or with the Indian Premier League, that news channels were forced to fight for footage that they could show to their viewers.

    He said that while there were complaints by the Information and Broadcasting Ministry as well as viewers that news channels were repetitive, it was unfortunate that no one chipped in to help the news channels in situations such as these.

    Indiantelevision.com was the first to report the ICC‘s guidelines to news channels on coverage of the cricket World Cup.
          
    According to an estimate, the penalty may go up to over Rs 200 million if the news channels numbering around 50 fail to follow the Access Guidelines of the 43-day ICC World Cup.

    IDI, the commercial arm of International Cricket Council (ICC), will charge $1,800 (Rs 83,000) for every extra minute a news channel airs its coverage of the World Cup over the permitted time-frame. ICC will charge $800 for up to 60 seconds of overuse for fresh footage, while the rates for an overuse of archival footage of the previous World Cups are $1,000 for up to 60 seconds.

    The recently issued ICC‘s media advisory stipulates only 5.5 minutes of fresh footage and six minutes of archival footage to be used by a news channel each day of the Cup.

    In comparison, the IPL has permitted seven minutes of footage by a news channel in a day.

    Interestingly, the ICC Guidelines will only be applicable to around 50 news channels which are members of the NBA, although there are around 240 news channels beaming in the country.

    A similar situation had arisen at the time of the IPL last year, with news channels threatening to boycott the games. However, a solution was found almost on the eve of the series.