Tag: The Himalaya Drug Company

Varun T Wanvari circles back to Himalaya Wellness

MUMBAI: Varun T Wanvari has pulled off corporate India’s latest U-turn, returning to Himalaya Wellness Company in May after an 18-month sojourn through Amazon’s retail machinery.

“Some journeys come a full circle,” the category manager declared on LinkedIn, clearly pleased with his homecoming. He’s not wrong—Wanvari previously managed lotions and creams at The Himalaya Drug Company from 2016 to 2018.

His career reads like FMCG bingo: systems engineer at Tata Consultancy Services, marketing intern for Hot Wheels at Mattel, brand duties at Reliance’s Hamleys, and five years flogging Good Day biscuits and Toastea at Britannia Industries. Amazon beckoned in late 2023 as senior category manager, but the wellness world’s siren call proved stronger.

“Grateful for the continued trust,” Wanvari said, deploying enough LinkedIn enthusiasm to power a small ashram. His hashtag-heavy post (#NewBeginnings #WellnessWithPur) suggests genuine excitement about returning to products you can actually smell.

Whether he’ll apply Amazon’s data wizardry to ancient ayurvedic wisdom remains to be seen. This boomerang has landed exactly where it started—with considerably more corporate spin.

May 31, 2025
Himalaya’s ‘healthy hair’ promise empowers women in new spot

NEW DELHI: The Himalaya Drug Company has unveiled a new film for Himalaya Anti-Hair Fall Shampoo with the communication “Hair fall nahi, ab sirf zindagi meri mutthi mein” (No fallen hair, only life in the palm of my hand) as part of the Healthy Hair Ka Vaada campaign.

Hair fall is a major concern in contemporary times – be it due to pollution, lack of proper nutrition, or stress. Addressing people’s inclination towards natural ingredient-based solutions, the campaign highlights the unique proposition of Himalaya Anti-Hair fall shampoo as a trustworthy solution for hair fall. The film, set in present-day context, showcases how women today are winning in all aspects of life, be it academics or pursuing their passion. While they have everything under control, hair fall is still a worry.

The commercial opens with a girl getting ready for college, clenching her fist, saying: Meri zindagi, meri mutthi mein. However, when she runs her fingers through her hair, she finds broken strands of hair.

Designed and conceptualised by 82.5 Communications, the film emphasises how consumers can choose a herbal and trusted solution like Himalaya anti-hair fall shampoo to tackle hair loss problems. With the right natural ingredients such as bhringaraja and palasha, Himalaya Anti-Hair Fall shampoo strengthens hair to reduce hair fall and promises healthy locks.

The Himalaya Drug Company category manager – hair care Vibhu Gangal said, “This new communication ‘Hair fall nahi, ab sirf zindagi meri mutthi mein’ has been conceptualised to support our key shampoo variant. This film captures a woman’s multiple attempts to control hair fall before arriving at a trusted solution. The message of the film is simple and through our communication, we want to help consumers make the right choice. This TVC is a striking reassurance that our products, infused with the goodness of natural ingredients, help reduce hair fall.”

82.5 Communications Bangalore group creative directors Sangeetha Sampath and Ravikumar Cherussola said, “Today’s young woman is confident and in total control of her life. She doesn’t look at problems as life disruptors. On the contrary, she is a solution seeker. And the same applies to her hair fall problem. That is where Himalaya as a brand comes in and helps her regain total control. We aimed to keep it real, so young women understand that our promises are real too.”

November 25, 2020
Himalaya launches first brand campaign

MUMBAI: Wellness company, The Himalaya Drug Company launched its first brand campaign, – 'Khush Raho, Khushaal Raho' bringing to life its vision of 'Wellness in Every Home, Happiness in Every Heart’.

Having earned the equity and trust of millions of consumers for the last eight decades, Himalaya remains committed to solving consumer problems through its herbal products backed by science and research.

The Himalaya Drug Company CEO Philipe Haydon says, “Herbal brands today are gaining preference, and consumers are increasingly considering herbal solutions as their first choice. With our range of over 500 herbal products, Himalaya continues to win hearts and offer well-being to consumers across all walks of life. We're extremely proud to unveil the first-ever brand film bringing to life the Vision of Brand Himalaya.”

The Himalaya Drug Company business director of consumer products division Rajesh Krishnamurthy adds, “The genesis of the brand film is based on the key consumer insight that small problems seem big when we don't know how to solve them. The philosophy of our brand is to solve consumer problems through our wide range of herbal products and the campaign beautifully captures this. It's a moment of great pride for all of us as we seek to be an integral part of consumers' journey of Wellness and Happiness.”

The campaign has been conceptualised and executed by ad agency – Chapter Five. The agency’s founder Prateek Srivastava mentions, “As a team, we are extremely excited about this campaign that essentially establishes the problem-solution equity of Himalaya. The different incidences captured in the brand film communicate the message of happiness and showcase how different products bring joy to people's lives and hearts. The film celebrates happiness through a happy song, happy situations, happy people, and a happy message.”

In 1930, a young visionary by the name of M Manal foresaw the benefits of herbal remedies while riding through the forests of Burma. After diligently researching the science of the traditional field of Ayurveda, he decided to dedicate his life creating products that would improve millions of lives across the world.

Today, with a history spanning more than eight decades in herbal research, Himalaya has positioned itself as a brand that cares about not only enriching people's lives but also the environment. With their 'head-to-heel' range of products, Himalaya aims to provide a holistic solution to everyday ailments that affect our bodies.

November 12, 2018
CNN’s new weekday programme to start with Micromax CEO

MUMBAI: CNN is all set to put the spotlight on one of the world’s fastest growing economy, India. Starting 17 November, a series of vignettes will be featured in a show titled “India 20 Under 40.” The show will see 20 young Indian entrepreneurs who are re-shaping how India does business.

A new entrepreneur will be featured every fortnight commencing with Micromax CEO Rahul Sharma. It will air within CNN Money with Maggie Lake airing from 7:30 pm to 8:30 pm every Monday to Friday.

A week of special programming will be broadcast from 28 November on the channel. India 2020 will take viewers to meet some of the entrepreneurs who are overcoming various obstacles and bringing their ideas to life in India. These include visionaries and innovators across diverse industries.

An iconic motorcycle brand

Royal Enfield is one of the world’s oldest motorcycle manufacturers with die-hard fans, who gather for weekend rides and huge festivals. The company was struggling when Siddhartha Lal took the helm back in 2000, at the age of 26. Now the Chennai-based company is expanding sales in the U.S. and Europe, and building a third manufacturing facility.

The future of manufacturing

The robotics industry is expected to double in India over the next 3-4 years. Hi-Tech Robotic Systemz is an up-and-coming company based in Gurgaon whose innovations include India’s first indigenous driverless car. The world’s first production brain controlled wheelchair, “Manav” is completely made in India by A-Set. As cutting-edge research continues to push the industry forward, CNN meets A-set’s Head of robotics and research Diwakar Vaish who is helping to lead the way.

Innovating from ancient tradition

Indian innovators are finding new inspiration from old ideas. Take turmeric: an ancient, and common spice in Indian cooking is a hot commodity thanks to its applications in medicine and beauty products. The Himalaya Drug Company has a long tradition of creating products ranging from facewash to toothpaste, supplements to shampoo by applying scientific research to Ayurvedic principles. CNN catches up with CEO Philipe Haydon, who has helped transform the company, reaching consumers in 92 countries.

Brighter businesses

In India, two out of 10 people do not have access to electricity. Orb Energy manufactures and distributes solar energy systems with more than 100 branches across eight Indian states and employing about 500 people in the field. It’s opening a new factory to produce solar modules in Bangalore and aims to provide 2 gigawatts of solar energy by 2022, or 5 per cent of the national total.

Creating new opportunities

India’s animation and VFX industry grew nearly 14% in 2015, and is projected to be a US$1.6-billion industry by 2020. One such leading studio is Makuta VFX. It’s working on the sequel to Baahubali, one of India’s highest grossing movies. Makuta is based in Hyderabad, which is trying to position itself as a hub for gaming and animation. The government has broken ground on a new facility to house more than 200 startups in multimedia and entertainment, and recently launched an initiative to connect those emerging companies to the global marketplace.

India 2020 half hour special airs at:

November also marks the launch of a fully dedicated CNNMoney India subpage devoted to covering business and economic news coming out of the country. The launch of CNNMoney India underscores the company’s commitment to bringing global audience the latest economic developments from India and will highlight the most exciting young innovators from the region, and the successes and challenges of doing business here.

November 17, 2016
CNN’s new weekday programme to start with Micromax CEO

MUMBAI: CNN is all set to put the spotlight on one of the world’s fastest growing economy, India. Starting 17 November, a series of vignettes will be featured in a show titled “India 20 Under 40.” The show will see 20 young Indian entrepreneurs who are re-shaping how India does business.

A new entrepreneur will be featured every fortnight commencing with Micromax CEO Rahul Sharma. It will air within CNN Money with Maggie Lake airing from 7:30 pm to 8:30 pm every Monday to Friday.

A week of special programming will be broadcast from 28 November on the channel. India 2020 will take viewers to meet some of the entrepreneurs who are overcoming various obstacles and bringing their ideas to life in India. These include visionaries and innovators across diverse industries.

An iconic motorcycle brand

Royal Enfield is one of the world’s oldest motorcycle manufacturers with die-hard fans, who gather for weekend rides and huge festivals. The company was struggling when Siddhartha Lal took the helm back in 2000, at the age of 26. Now the Chennai-based company is expanding sales in the U.S. and Europe, and building a third manufacturing facility.

The future of manufacturing

The robotics industry is expected to double in India over the next 3-4 years. Hi-Tech Robotic Systemz is an up-and-coming company based in Gurgaon whose innovations include India’s first indigenous driverless car. The world’s first production brain controlled wheelchair, “Manav” is completely made in India by A-Set. As cutting-edge research continues to push the industry forward, CNN meets A-set’s Head of robotics and research Diwakar Vaish who is helping to lead the way.

Innovating from ancient tradition

Indian innovators are finding new inspiration from old ideas. Take turmeric: an ancient, and common spice in Indian cooking is a hot commodity thanks to its applications in medicine and beauty products. The Himalaya Drug Company has a long tradition of creating products ranging from facewash to toothpaste, supplements to shampoo by applying scientific research to Ayurvedic principles. CNN catches up with CEO Philipe Haydon, who has helped transform the company, reaching consumers in 92 countries.

Brighter businesses

In India, two out of 10 people do not have access to electricity. Orb Energy manufactures and distributes solar energy systems with more than 100 branches across eight Indian states and employing about 500 people in the field. It’s opening a new factory to produce solar modules in Bangalore and aims to provide 2 gigawatts of solar energy by 2022, or 5 per cent of the national total.

Creating new opportunities

India’s animation and VFX industry grew nearly 14% in 2015, and is projected to be a US$1.6-billion industry by 2020. One such leading studio is Makuta VFX. It’s working on the sequel to Baahubali, one of India’s highest grossing movies. Makuta is based in Hyderabad, which is trying to position itself as a hub for gaming and animation. The government has broken ground on a new facility to house more than 200 startups in multimedia and entertainment, and recently launched an initiative to connect those emerging companies to the global marketplace.

India 2020 half hour special airs at:

November also marks the launch of a fully dedicated CNNMoney India subpage devoted to covering business and economic news coming out of the country. The launch of CNNMoney India underscores the company’s commitment to bringing global audience the latest economic developments from India and will highlight the most exciting young innovators from the region, and the successes and challenges of doing business here.

November 17, 2016
Himalaya rolls out unique ‘My Lakshya’ campaign to fulfil dreams

MUMBAI: A quick walk down a mall or supermarket is enough to know that the grooming industry for men has grown and how.

Over the past couple of months, the booming sector has seen a number of established brands joining the segment along with some new entrants. In April last year, The Himalaya Drug Company, entered the men’s grooming segment with an aim to be the market leader, as it is in the women’s face wash segment.

As a brand, it has shied away from celebrity associations. The campaigns, especially the TVCs, are rooted in the lives of everyday people. Hence, to promote Himalaya For Him face washes, the company took a step further to explore a campaign that ties into the essence of brand Himalaya – a problem-solver and an enabler. This gave birth to ‘My Lakshya’, a unique campaign that redefines the value of living your dream.

Launched with a video that captures the value of fulfilling one’s dream and aims to bridge the gap between passion and career, the response has been fairly impressive. In less-than-a month since its launch, it has received about 300 entries. The official Facebook page for ‘My Lakshya’ has got over 15000 likes and the video has received more than 25,500 views on YouTube.

Talking about why the company chose to take a different route from mainstream category communication, The Himalaya Drug Company consumer product division marketing GM Vineet Jain said, “We wanted to help young men get ahead in their life and felt that choosing the right career and doing something you truly enjoy is so important to living a fulfilling life.”

The film, created by Web Chutney and directed by Sharad Kalawar took about six months from conception to execution and the core insight came from research interviews. “We did a qualitative study across Mumbai, Delhi and Bangalore, to understand the choices people made when it came to their careers and if these were aligned with their dreams and passions. We spoke to college goers and first jobbers and found that quite a few were dissatisfied with their present jobs. Most of them had different dreams but were unable to pursue them for various reasons – from financial constraints, or societal, family and peer pressure to lack of proper guidance or mentors,” elaborates Jain.

In India particularly, children still seek parental approval and support in making career choices. Given that one spends nearly half his/her live in the workplace, it’s important to love what one does.

‘My Lakshya’ gives young adults an opportunity to pursue a career of their choice. In this first phase, it has selected areas like fashion designing, graphic design, photography, music etc and as the campaign matures a lot more career options will be added.

The winners receive a cash price of Rs 1 lakh and mentorship with an expert in their respective field.

“We believe that this campaign is aligned with the philosophy of the brand and our products. Consumers see us as a problem-solution brand – even with our men’s face washes – Oil Control and Power Glow, we address specific skin problems. In ‘My Lakshya’, we’ve built on this equity to become an enabler – offering young adults a platform to showcase their talent and realise their dreams. We expect this campaign to help consumers connect emotionally with brand Himalaya thereby increasing brand love,” highlights Jain.

As part of the marketing plan, a 360 degree campaign was created on various digital platforms like YouTube, Facebook, Twitter and an official website where the participants could submit their entries. The herbal health and personal care company also took the campaign on-ground to IIT-B’s annual fest Mood Indigo, where it connected directly with consumers.

From 10 per cent share in its turnover in 2002, the personal care segment had grown to seize a 38 per cent share in revenue, which is at par with the company’s pharma segment, by 2014. Keeping this in mind, the company’s men’s portfolio will remain its key focus areas in the coming months. “The initial consumer feedback for our Men’s face washes has been very encouraging but we still have a long way to go to reach a sizeable market share. The thrust will be on increasing coverage and depth of distribution and rolling out exciting new campaigns. We are also exploring new products for men’s face care with higher order benefits,” concludes Jain.

January 13, 2015
“We believe that advertising is about storytelling”: Rajesh Krishnamurthy

The hair care category is considered to be one of the largest segments in the personal care industry in India. The estimated size of anti-hair fall segment is Rs 1400 crore and is growing at 9 per cent year on year. One of the leading brands of this category that has a range of herbal products is The Himalaya Drug Company.

It was early last week, when The Himalaya Drug Company rolled out a mass media campaign for its anti-hair fall shampoo. The brand recently is seen being promoted on various media platforms.

In conversation with indiantelevision.com The Himalaya Drug Company consumer products division business head Rajesh Krishnamurthy speaks at length about the brand’s marketing strategies, the worry about media segmentation, its sales targets and much more.

Marketers are worried about the media segmentation that is happening in India. What are your thoughts on this?

We believe that advertising is about storytelling and we should use different mediums strategically to communicate the story. Each media delivers on a significant objective. Depending on the brand’s requirement at that point in time, we would leverage media vehicles accordingly. With the anti-hair fall shampoo campaign, the media mix involves both traditional and digital, we launched with a television commercial and eventually for more targeted marketing we would invest in the digital medium.

How does this come as a challenge while rolling out a 360 degree marketing campaign?

The biggest challenge is allocation of resources, as each medium has its own merits and demerits; the media mix has to be strategically decided on the basis of the brand’s requirement, the effectiveness of the medium and the RoI generated. While television and outdoor help us in reaching out to the target audience, the digital medium helps us in engaging the consumers with our brands. Himalaya Shampoos enjoy a strong equity in south India with 4.5 per cent market share. This new communication has been developed to support our key variant and build share in the hair fall problem segment nationally.

Where does marketing fall in Himalaya’s personal care business?

Marketing is the backbone of our personal care business. A right marketing mix driven by relevant consumer insights strikes the chord with the consumer. At Himalaya, we believe in steady and consistent investment in brand building and driving initiatives through extensive marketing research, be it in product development, understanding consumers and their needs, positioning of our products and communicating effectively.

We had the first mover advantage with our face washes in 2006 and today our Purifying Neem face wash is the leading face wash brand in India. Our products’ USP lies in its ingredients, Neem has been successful in reducing pimples, and today it resonates well with our consumers because of the marketing campaigns devised to effectively communicate the product benefit of Purifying Neem face wash over the years.

With tight competition in the category what are the differentiating areas that you are focusing on?

Our strength lies in developing efficacious, natural and 100 per cent safe products which build connect with our consumers. Our products are enriched with well researched ingredients which help deliver the product benefit and this is what differentiates us from our competitors. Research has shown that despite major brands being present in the hair fall space, it still happens to be one of the biggest concerns amongst women today. Our TVC communicates how Bhringaraja and Butea Frondosa offer an effective solution to hair fall; it also brings out the message about how the brand would like to help its consumers make the right choice.

Can you define your TG for this segment?

We have noticed that today’s lifestyle has resulted in more women and men experiencing hair fall at a much younger age, hence our communication is directed towards youth between the age group of 18-25 years.

While many brands of this category are trying to incorporate specific media vehicle in their communication plans why did you decide to take the mass media marketing route now?

We have a strategic media plan starting with a mass marketing vehicle. The essence is to create visibility for the brand and connect with the TG with this commercial. While television delivers on these two aspects; digital media also offers room for interactivity as an added benefit. We have launched our communication on YouTube as well and soon we would launch a digital campaign for anti-hair fall category.

Where does digital stand in your media mix? Can you elaborate on the activities planned for your digital campaign?

Digital is an important medium of communication for us. The audience is young and tech savvy, hence we need to be active on this space to build on Himalaya as a trusted brand. We would launch campaigns involving SEO, SEM, display banners, interactive microsites and engaging social media presence starting with Facebook in the coming months with some exciting campaigns for our TG.

July 26, 2014