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Tag: The Health Factory

  • Milind Soman gets a healthy slice of fun in The Health Factory’s new film

    Milind Soman gets a healthy slice of fun in The Health Factory’s new film

    MUMBAI: Even the fittest man in India can get schooled especially when it comes to bread. In its latest campaign, The Health Factory (THF), makers of India’s first zero maida and protein bread, ropes in fitness icon Milind Soman for a witty twist that puts health on the daily menu. The brand film flips the script with humour at its core: a bemused Milind finds himself playfully corrected by health-obsessed youngsters who introduce him to “the fittest bread in town.” The irony is deliberate positioning THF as the everyday essential that champions exactly what Milind embodies: authenticity, simplicity, and consistency in health.

    The campaign is part of THF’s rebranding push under its philosophy All for Health. Health for All. With refreshed packaging, clean-label promises, and a sharper brand voice, THF wants to shift focus from being “just the zero maida bread brand” back to being a lifestyle choice for better eating.

    “We wanted to bring the spotlight back to The Health Factory as the brand, not just the product,” said The Health Factory senior brand manager Meghraj Bangera, noting that Milind’s cross-generational appeal made him the perfect fit. The Health Factory CEO Vinay Maheshwari added, “Health shouldn’t be complicated, it’s about simple, right choices every day.”

    For Milind, the fit was natural: “Bread is a staple in so many diets. Making it healthier without losing taste is such a powerful idea,” he said.

    With a presence in 16 cities and retail, q-commerce, and e-commerce channels, THF has already entered over 2 million households across India. Now, with Milind in its corner and a playful slice of humour, the brand is hoping to make every bite count in its mission to turn bread into a symbol of cleaner eating.

  • The Health Factory unveils fresh new look with bold rebrand across India

    The Health Factory unveils fresh new look with bold rebrand across India

    MUMBAI: Loaf it or love it, The Health Factory is serving up a whole new look. The brand behind India’s first zero-maida, protein-rich bread has unveiled a bold new identity one that promises to make healthy eating not just simple, but stylish. Now present across 16 cities, stocked in major retail, e-commerce, and q-commerce platforms, and reaching millions of households, the brand has carved a slice of the market despite the dominance of legacy bread makers. Riding the wave of consumer demand for clean-label, high-protein staples, it has positioned itself at the forefront of India’s better-eating revolution.

    Anchored in the philosophy of All for Health. Health for All., the refreshed packaging is built on a structured grid system, a design move meant to highlight transparency, functionality, and a consumer-first ethos. Beyond the pantry shelf, this identity rollout will extend to digital platforms, retail displays, and every consumer touchpoint.

    The Health Factory, CEO Vinay Maheshwari explained, “We did not rebrand for a design update. We want people to remember and celebrate The Health Factory for what it truly stands for. This fresh new look is an evolution of our journey; and this bolder, clearer, sharper identity reflects that.”

    From being a niche challenger to becoming a trusted choice for millions, The Health Factory’s rebrand is less about appearances and more about ambition. With new products and innovations in the pipeline, and a brand film set to spotlight its mission soon, the company is baking a bigger story, one slice at a time.

  • The Health Factory announces exciting collaboration with Uorfi Javed

    The Health Factory announces exciting collaboration with Uorfi Javed

    Mumbai: The Health Factory, renowned for its commitment to wholesome and nutritious food products, has proudly announced its latest collaboration with actor Uorfi Javed. This partnership marks a significant step in the brand’s mission to inspire healthier eating habits by advocating for the consumption of the right bread for daily nutritional needs.

    Partnering up with fashion and social media icon Uorfi Javed, known for setting fashion trends, The Health Factory aims to captivate Gen Z and a broader audience through an engaging social media reel. The reel ad will be shared across various digital and social media platforms and major media channels, offering entertaining content to encourage viewers to choose healthier Original Zero Maida Bread over regular whole wheat or brown bread.

    Expressing her excitement about the collaboration, Uorfi Javed said, “As an actor, I hold deep commitment to staying healthy.  I consciously opt for clean eating, prefer gluten-free products as it is the way to go for a healthier gut, while propogating healthier lifestyle choices. The Health Factory’s initiative is inspiring millennials and Gen Zs to reimagine their bread choices. It’s been an absolute joy being a part of this campaign.”

    At the heart of this collaboration lies the message encapsulated in the slogan #Bread Badlo Aadat Nahi (Change the Bread, Not the Habit), reflecting The Health Factory’s innovative stance on reshaping attitudes towards bread consumption. Through compelling content, the collaboration aims to disseminate this message to a wider audience across various digital platforms.

    The reel seamlessly showcases the brand’s range of breads, all free from added preservatives and colors, ensuring guilt-free indulgence for consumers. With Uorfi Javed leading the reel, The Health Factory harnesses the power of social media to spearhead a movement towards informed choices in daily consumption.

    The Health Factory’s products are readily available for purchase offline at general and modern retail stores in Mumbai, Delhi NCR, Pune, Bangalore, Chennai, or online via leading e-commerce platforms such as Bigbasket, Zepto, Blinkit, and Swiggy Instamart.

    This collaboration highlights the unique selling points of Original Zero Maida Bread, emphasising its freedom from added preservatives and colors, guaranteeing a guilt-free indulgence for consumers. With Uorfi Javed at the forefront, The Health Factory leverages the influence of social media to champion informed decisions in daily consumption habits.

  • The Health Factory launches new campaign with featuring Kunal Vijaykar

    The Health Factory launches new campaign with featuring Kunal Vijaykar

    Mumbai: The Health Factory, a leading provider of wholesome and nutritious food products, is excited to announce the launch of its quirky latest campaign, #TuJaantaNaiMeraBreadwalaKaunHai, aimed at redefining the way consumers perceive healthy eating. With a humorous and engaging approach, this campaign emphasizes the delectable side of health, featuring renowned actor and food connoisseur Kunal Vijaykar.

    At the core of #TuJaantaNaiMeraBreadwalaKaunHai is The Health Factory’s commitment to empower food enthusiasts to enjoy their favorite meals without compromising on health. The campaign showcases a range of zero maida and protein-rich breads, allowing individuals to relish the taste and wholesomeness of their breakfast and all-day meals guilt-free.

    Kunal Vijaykar, renowned for his genuine passion for food and popular YouTube channel “Khane Main Kya Hai,” is the perfect ambassador for the campaign. Paired with upcoming fashion and lifestyle influencer Janvi Limbachiyaa, the duo engages in playful banter that perfectly encapsulates the spirit of #TuJaantaNaiMeraBreadwalaKaunHai.

    Speaking about the campaign, The Health Factory, CEO & founder Vinay Maheshwari said, “At The Health Factory, we believe in making healthier choices enjoyable. #TuJaantaNaiMeraBreadwalaKaunHai is not just a campaign; it’s a movement to show that health and flavor can coexist harmoniously. We are thrilled to have Kunal Vijaykar and our esteemed collaborators on board, sharing our vision for a balanced and flavorful lifestyle.”

    To amplify the campaign’s impact, The Health Factory has enlisted the support of TV actors Tanvi Thakkar and Aditya Kapadiya. Through a fun and engaging series of videos, the duo showcases how The Health Factory’s healthy breads seamlessly integrate into a couple’s daily routine, making health-conscious choices enjoyable and entertaining.

    The campaign doesn’t stop there; The Health Factory is adding a regional flair with collaborations featuring RJ Guju from Radio Mirchi Kannada and the dynamic Marathi comedy couple, Aniket and Madhuri Patil. This diverse ensemble reflects the brand’s commitment to inclusivity, ensuring that the message resonates with a wide-ranging audience.

    #TuJaantaNaiMeraBreadwalaKaunHai seamlessly integrates zero maida and protein breads into daily life, championing health without compromising on enjoyment through a fun and quirky approach. With a stellar cast of campaign ambassadors leading the charge, The Health Factory has sparked a movement towards a more balanced and flavorful lifestyle.

  • The Health Factory launches a digital campaign #JustGoodBread

    The Health Factory launches a digital campaign #JustGoodBread

    Mumbai : The Health Factory, provider of wholesome and nutritious food products, announced the launch of its groundbreaking #JustGoodBread campaign. This initiative aims to empower consumers with accurate information about the nutritional benefits of high-quality bread, dispelling common myths and promoting a healthier lifestyle.

    In a world saturated with misinformation, The Health Factory recognizes the need to set the record straight on the nutritional value of bread. With the #JustGoodBread campaign, the company is committed to educating consumers on the importance of making informed choices when it comes to their daily bread consumption.

    As part of the campaign, The Health Factory will engage in a multi-faceted approach to reach consumers through various channels, including social media, and community events. The campaign will feature compelling content interactive workshops to provide consumers with the knowledge they need to make better choices for their well-being.

    Speaking about the campaign, The Health Factory CEO & founder Vinay Maheshwari said, “We wanted to create a film amidst the confusion surrounding bread and its impact on health. The Health Factory is taking a stand to deliver clear, evidence-based information to consumers. Our #JustGoodBread campaign aims to empower individuals to make informed decisions about their dietary choices, promoting a balanced and nutritious lifestyle.”

    The Health Factory understands that misinformation can contribute to unhealthy eating habits and wants to encourage a positive change in consumer behavior. By promoting the benefits of high-quality, nutrient-rich bread, The Health Factory aims to redefine the narrative surrounding this staple food item.

    The #JustGoodBread campaign will kick off with a series of engaging online content to debunk common myths about bread. The Health Factory, with products like Zero Maida bread, Protein Bread, and others, will also collaborate with nutritionists and health experts to provide credible insights and tips for making healthier food choices.

    Consumers are invited to join the conversation by using the hashtag #JustGoodBread on social media platforms. The Health Factory encourages everyone to share their experiences, ask questions, and engage in discussions to foster a community of informed and health-conscious individuals.