ITV

Tag: The Grand

  • SOM Distilleries & Breweries launches Milestone100 and White Fox

    SOM Distilleries & Breweries launches Milestone100 and White Fox

    NEW DELHI : SOM Distilleries & Breweries Limited (SOM) today launched a new, ambitious and premium brand ‘Milestone100’ and ‘Whit Fox’ at a grand event at The Grand in Delhi.

     

    Veteran Bollywood actor & Brand Ambassador ‘Milestone100’, Manoj Bajpai along with Mr. J K Arora, Chairman & MD, SOM Group of Companies and Mr. Deepak Arora, CEO, SOM Group of Companies, unveiled the new brand at a glittering event, which also saw performances from Bollywood actress Bruna Abdullah.    

     

    ‘Milestone100’ has been specially made for people aspiring to achieve new milestones in their lives, and thus the tagline ‘Thodda Aur’. And, the 100 denotes 100% purest form. A premium brand from the company, the whole packaging has been crafted sensuously by O&M, who have designed it keeping in mind the likes and preferences of Indian drinkers. The octagonal shape of the bottle & diagonally cut two piece mono carton is a first in the Indian market, which makes it innovative, unique and attractive.

     

    The diagonal three piece label, the octagonal shape and the classy tones on the outer pack will enable ‘Milestone100’ to stand out distinctly from its peers.

     

    It was also an opportunity for the company to launch ‘The White Fox’ vodka, a triple distilled grain vodka which is prepared exclusively using state of the art porous/ carbon filtration technology to ensure and give the consumers that absolute clarity and smoothness to the blend which makes it an unmatched quality product in its price offering.

     

    Commenting on the occasion, Mr. Deepak Arora, CEO, SOM Group of Companies said, ‘We have completed 25 successful years, and with Milestone100 & White Fox Vodka, we are ready to enter the premium segment. A lot of time and effort has been put into manufacturing Milestone100, which has been blended with the finest blend of triple distilled 100% premium grain whisky, with imported 100% scotch malts, matured exclusively in oak casks from Scotland. This has resulted in a product, which is the perfect combination of smoothness and strength, without any artificial flavours.”

     

    Added Mr. J K Arora, Chairman, SOM Group of Companies, “The company, and collectively as a group, we have grown significantly over the past several years. In fact, our performance has been above industry average on many parameters, and the same is validated by the recent recognition – SOM Distilleries & Breweries Limited was featured in August 2013 in the Forbes Top 200 companies (best under a billion in sales in the whole of Asia Pacific), chosen out of a set of 15,000 companies, and has also been ranked 93rd in Inc. India 500 (India’s fastest growing companies under Rs. 1,500 crores). And, we hope to continue this momentum with the launch of Milestone100 and The White Fox.

  • Priyanka Shah triumphs on Zoom’s ‘Levi’s Diva Quest’

    Priyanka Shah triumphs on Zoom’s ‘Levi’s Diva Quest’

    MUMBAI: In a ceremony at Intercontinental The Grand, Mumbai Priyanka Shah of Pune was declared as the winner of the Levi’s Diva Quest.

    This was a hunt to find an anchor for Zoom.
    The show was judged by a panel of style icons including ace photographer Subi Samuel, makeover specialist and choreographer Achla Sachdev, celebrity tarot-card reader and television host Sunita Menon, ad-film maker Prahlad Kakar, TV host Mini Mathur and fashion designer Rocky S,

    Shah will be the new face of Zoom. She has won herself a 1-year contract to host shows on the channel. Dimple Anand from Delhi and Malvika Rane from Mumbai were chosen as the first and 2nd runner-up respectively. Parmita Katkar from Mumbai won the title of ‘The Worldspace Miss Talented’.

    Diana Hayden and Zoom anchor Siddharth Kannan anchored the event whuch had performances by Anuradha Pal, Anaida, international artists Nic and Nicole as well as a dance performance by Yana Gupta. The contestants walked down the ramp showcasing the D’damas Vivaha collection and special costumes designed by Neeta Lulla after facing the judges with two rounds – ‘2 min of Fame’ – where the beauties exhibited their talent by doing a filler act to get the loudest applause followed by a rapid Q&A round with the judges.

    Attendees at the event included former-Miss India World Sindhura Gadde, the ‘celebrity’ choreographer Hanif Hillal, television actress Kanchi Kaul, choreographer Imam Siddiqui, Nicolo Morea, Rohit Verma, Sherrin Cheroke from the Band of Boys and Page 3 socialite Kishin Mulchandani.

    Levi’s Diva Quest has been a seven episode series which has been airing on Zoom every Saturday and Sunday at 9 pmsince 21 October, 2006. The show is hosted by ramp model and an anchor of Zoom Aparna Kumar. The final episode will be a one-hour special and will air on Zoom on 11 November, 2006 at 9 pm.

    Zoom business head MK Anand said, “Zoom has set highest standards in packaging and presentations on Indian Television ever since its launch where anchors have been an integral part of this. We are now poised to get into the next stage of our life cycle and there are host of new initiatives both in terms of content and marketing that is slated to launch in October-November this year. Diva Quest is a stepping stone in that direction that we have taken. The launch of Levi’s Diva collection couldn’t have been timed better. We are extremely happy to have them as our associates in this endeavor.”

    The Presenting Sponsor for the event is Levi’s Diva Jeans while the Associate Sponsors are D’Damas Vivaah Diamond Jewellery, WorldSpace Radio, Lenovo, Samsung D 900, InterContinental The Grand, Mcdowell Signature & Planet M, and telecom partner for the event is BPL Mobile.