MUMBAI: India’s comfort-tech trailblazer, The Sleep Co, has roped in Alpesh Jain as its new chief technology officer (CTO), as it gears up for its next growth sprint. With over 16 years of experience across ecommerce, automotive, and hospitality tech, Jain is now all set to turbocharge the brand’s digital backbone — and maybe even help the nation sleep smarter.
Jain was previously vice president (VP) of technology at The Good Glamm group, where he scaled platforms, engineered robust systems, and delivered tech that reached millions. Now, he’s trading beauty for bedtime, with a mission to bring seamless, data-led solutions to customers’ fingertips — or rather, mattresses.
“Tech should be invisible — it should just make your life better,” said Jain. “And what better way than helping people sleep better?”
Welcoming him on board, The Sleep Co co-founder Priyanka Salot added: “His vast experience and innovative mindset align perfectly with our mission to redefine comfort through technology. Alpesh will play a key role as we continue to expand our footprint and deepen our connection with consumers.”
The appointment comes at a time when The Sleep Co — known for its patented SmartGrid tech — is widening its footprint across India and beyond.
With smart chairs, mattresses, and now a tech czar at the helm, the brand is on a mission to make every snooze and sit smarter.
MUMBAI: Harleen Bhatti has taken the reins as vice president of direct-to-consumer operations at Honasa Consumer Ltd, parent company of Mamaearth, stepping into the role this April after a nine-month stint at Wellbeing Nutrition.
The digital marketing maven brings impressive credentials from India’s consumer tech landscape, having previously served three years at The Good Glamm Group, where she built and led a 25-member team across D2C functions that directly impacted more than 60 per cent of the group’s revenue.
“My North Star metric is focused on achieving a target LTV:CAC ratio and ensuring a profitable recurring P&L,” Bhatti noted about her approach to digital growth—a philosophy that has served her well across stints at several high-profile consumer brands.
Before joining The Good Glamm Group, Bhatti spearheaded retention marketing at Lenskart.com, where she claimed to have generated a return on investment of 4x from customer relationship management channels. Her earlier career included roles at Cure.Fit’s Eat.fit division and Capillary Technologies.
Bhatti’s appointment comes at a crucial time for Honasa, which has been expanding its brand portfolio beyond its flagship Mamaearth line. Her extensive experience in performance marketing, customer acquisition and retention strategies could prove vital as the company looks to strengthen its direct-to-consumer operations in an increasingly competitive beauty and personal care market.
The digital growth specialist cut her teeth in strategy consulting at PricewaterhouseCoopers and investment banking at Copal Amba before finding her niche in consumer tech marketing. With her track record of driving profitability through data-driven customer engagement strategies, Honasa appears to be betting on Bhatti to help cash in on India’s booming D2C revolution
Mumbai: The Good Glamm Group, a direct-to-consumer beauty and personal care announced completion of 100 per cent acquisition of The Moms Co. This comes on the heels of the group announcing the completion of its Sirona transaction and its increases in shareholding in its other portfolio brands Organic Harvest and Winkl.
In October 2021, the Good Glamm Group acquired a majority stake in The Moms Co. through a cash and stock deal, leading to partial exits for The Moms Co. founders and full exits for investors like DSG Capital and Saama Capital. The remaining shares held by the founders were fully acquired by Good Glamm Group over the last two years, completing a 100 per cent acquisition.
Over the past three years, key functions of The Moms Co. have been integrated into the Good Glamm Group’s operations. After leading the business for a year post-acquisition, the founders stepped down from day-to-day roles last year, transitioning full control to Good Glamm Group’s central teams. Since the acquisition, The Moms Co. has seen rapid growth, driven by the direct-to-consumer channel using Good Glamm Group’s content-creator-commerce flywheel.
The brand has also expanded internationally, retailing in Carrefour and Lulu in the UAE. And is now preparing to enter additional international markets.
“It has been wonderful to see the Good Glamm team integrate The Moms Co across various functions and grow the brand over the last two years. We continue to cheer for and are excited for, what lays ahead for The Moms Co and the Good Glamm Group and wish the teams all the success in this next phase of growth” added The Moms Co founders Malika Sadani and Mohit Sadani.
“It has been an incredible journey integrating The Moms Co into the broader Good Glamm Group framework to scale the business across D2C, offline, and international markets. The Moms Co is highly trusted for its proven efficacy among moms and babies. The brand experienced significant growth over the last two years and we aim to maintain this momentum by leveraging our content-to-commerce growth engine.” said Good Glamm Group, froup founder Darpan Sanghvi
In August 2023, The Moms Co. had launched ‘The Mompreneurs Show – The Hunt for India’s Top Mom-led Startups’, a pioneering initiative aimed at supporting and mentoring mom micro-entrepreneurs across India. The show garnered more than 1 lakh registrations from mom-led startups, out of which 80 finalists received mentorship from industry leaders. The Top 3 winners of The Moms Co Mompreneurs Show receive financial and marketing grants from The Good Glamm Group and a chance to get co-investments from members of the advisory board and jury.
Looking ahead, Good Glamm Group remains committed to driving innovation, market expansion, and customer satisfaction. Future initiatives include launching new products, expanding into international markets, and enhancing digital capabilities to maintain a competitive edge in the beauty and personal care industry.
Mumbai: Sirona Hygiene, The Good Glamm Group’s portfolio brand and a leading brand in menstrual hygiene products, is revolutionising the conversation around menstruation with the launch of its unapologetically bold #TheBloodyConversation campaign. In recognition of Menstrual Hygiene Day, this initiative aims to dismantle the taboos, ignorance and stigma surrounding periods, particularly among men, and insists on the necessity of open, unfiltered dialogue.
In line with its commitment to drive change, this Menstrual Hygiene Day (28 May), Sirona encourages everyone to just have “TheBloodyConversation.” The campaign video, sheds light on the lack of awareness amongst men when it comes to periods, emphasizing the importance of open and comfortable conversations about menstrual health. As part of an eye-opening experiment, men in the video are equipped with a simulator device that replicates period pain each time they answer a period-related question incorrectly. With this campaign, Sirona wants to emphasize that by just having the bloody conversation, we can promote a more informed, empathetic, and equitable society where menstrual health is understood and supported. It’s time we normalize periods and ensure that everyone has the resources and knowledge they need to manage them with dignity.
“At Sirona, we refuse to tiptoe around the subject of menstruation,” asserted Sirona Hygiene, Good Glamm Group head of marketing Anika Wadhera. “Our #TheBloodyConversation campaign challenges societal norms that perpetuate silence and misinformation. By compelling everyone to engage openly and honestly, we are driving towards a future where menstrual health is universally understood, respected, and supported.”
According to recent research, the menstrual hygiene market has experienced substantial growth, with a compound annual growth rate (CAGR) of 6.3 per cent from 2019 to 2023. Over the past two years, there has been a significant shift in the conversation surrounding menstrual hygiene, marked by a remarkable 25 per cent increase in online searches related to menstrual health and hygiene. Throughout this period Sirona has led multiple campaigns aimed at educating the public and destigmatizing menstruation.
Sirona’s assertive approach with #TheBloodyConversation is designed to provoke thought and action, demanding for change. It underscores the critical importance of normalizing period discussions, ensuring that everyone—regardless of gender—has the knowledge and resources needed to manage menstrual health with dignity and respect. Through this campaign, Sirona aims to cultivate a more informed, empathetic, and equitable society, dismantling the taboos surrounding menstruation and foster an environment where conversations about menstrual health are as commonplace and accepted as any other health discussion.
Since 2015, Sirona has led the way in this category by developing modern and innovative solutions for problems related to menstrual hygiene. By encouraging candid discussions about menstruation, Sirona has played a significant role in breaking taboos and enabling women to confidently manage their menstrual health. Sirona continues to innovate and expand its range of products to cater to the diverse needs of menstruators. From menstrual cups to period pain relief patches, Sirona offers a comprehensive suite of solutions that prioritize comfort, convenience, and sustainability. Join Sirona in breaking taboos, challenging stereotypes, and championing menstrual health for all.
Mumbai: The Good Glamm Group, South Asia’s largest DTC beauty & personal care conglomerate announces the appointment of Kamal Lath as group chief financial officer. A Harvard Business School alumnus, and with over 23 years of extensive experience across diverse industries and global exposure, Kamal brings a wealth of expertise in finance, strategy, and leadership to his new role.
As the newly appointed Group CFO at Good Glamm Group, Kamal Lath will be at the forefront of our financial strategy and execution, playing a pivotal role in shaping the company’s next phase of growth. With his extensive experience in global markets, Kamal will also be instrumental in driving our global expansion plans. His impressive track record includes successfully leading businesses through scale-up initiatives, fundraising endeavors, and M&A integrations across multiple geographies.
Prior to joining the Good Glamm Group, Kamal held significant positions at renowned organisations including, Case New Holland (CNH), L&T Mindtree, K12 Technoservices (Orchids International Schools), and d.light, where he served as global CFO. Additionally, Kamal served as a Venture Partner at Avaana Capital, a climate and sustainability-focused Venture Capital Fund. He actively supports and mentors promising startups, focusing on technology-led innovations. These values mirrored the Group’s commitment to inclusive beauty, responsible care, and serving the aspirations of its communities.
“I’m excited to join Good Glamm Group as Group CFO, bringing my global financial experience to drive growth and innovation. It’s an exciting time in the D2C startup space and joining Good Glamm Group as it gears up for major international expansion is thrilling. I look forward to working with a visionary team dedicated to shaping the future of beauty and personal care, and together, we’ll aim for success and operational excellence.” said Good Glamm Group group CFO Kamal Lath.
Good Glamm Group group founder and CEO Darpan Sanghvi expressed his enthusiasm about Kamal Lath joining the team, “Kamal’s extensive experience and proven track record in finance and business leadership make him an invaluable addition to our team. He brings with him a wealth of global financial knowledge that will help the group strategically further its international expansion plans. We are confident that his vision and expertise will fuel our continued growth and success.”
A distinguished academic background complements Kamal Lath’s professional achievements. He holds qualifications as a Chartered Accountant and Certified Public Accountant (USA) and is an alumnus of Harvard Business School (HBS). His expertise spans various domains, including corporate and business strategy, P&L management, operational excellence, design thinking, and cross-cultural collaboration, making him a valuable addition to our leadership team.
Mumbai: The Good Glamm Group, South Asia’s largest direct-to-consumer beauty and personal care announces a three-year strategic partnership with Bollywood’s leading production house Pooja Entertainment; commencing the association with MyGlamm, coming on board as the official beauty partner for the upcoming Bollywood blockbuster ‘Bade Miyan Chote Miyan’.
Produced by Pooja Entertainment and directed by Ali Abbas Zafar ‘Bade Miyan Chote Miyan’ is an upcoming blockbuster starring Akshay Kumar, Tiger Shroff, Prithviraj Sukumaran, Manushi Chillar, Alaya F, Sonakshi Sinha and more.
Pooja Entertainment director Jackky Bhagnani shared, “Collaborating with the Good Glamm Group and integrating MyGlamm as the exclusive beauty partner for ‘Bade Miyan Chote Miyan’ is an exciting opportunity for Pooja Entertainment, delivering unparalleled entertainment experiences while staying at the forefront of industry trends that not only captivates audiences with its storytelling but also sets new standards in on-screen beauty and glamour.”
Good Glamm Group Good Brands Co CEO Sukhleen Aneja said, “Our partnership with Pooja Entertainment represents a strategic blend of storytelling and beauty innovation. MyGlamm coming on board as the official beauty partner for the movie ‘Bade Miyan Chote Miyan’ seamlessly aligns with our philosophy #GlammUpLikeAStar with ease. MyGlamm’s line of innovative vibrant make up helps create beautiful looks inspired by the best of Bollywood.”
As the exclusive beauty partner, MyGlamm will bring its innovative products and unparalleled expertise to enhance the on-screen beauty of the film’s cast. Additionally, The Good Glamm Group’s creator and media divisions – Good Creator Co and Good Media Co, will collaborate with Pooja Entertainment to curate engaging promotional content and immersive experiences for fans leading up to the movie’s release.
With ‘Bade Miyan Chote Miyan’ poised to be one of Bollywood’s biggest releases of the year, The Good Glamm Group and Pooja Entertainment are set to captivate audiences with a blend of cinematic excellence and beauty innovation.
Mumbai: The Moms Co., India’s leading toxin-free and natural personal care D2C brand, launches a new digital video campaign featuring Neha Dhupia for their Natural Protein Hair Care Range recognising the remarkable journey of motherhood and the changing needs that they go throughout the journey by supporting them with toxin-free hair care products made especially for moms.
The campaign highlights how every mother faces moments where their hair becomes a joyful playground for their little ones, recognizing the devotion and sacrifices that define motherhood. At The Moms Co., we understand these experiences and provide unwavering support throughout their journey with our Sulfate Free Natural Protein Hair Care Range, where we commit to care for each mother just as they care for their babies. The hair care range is infused with the enriching power of quinoa and wheat protein and promises to strengthen and nourish your hair by preventing hair fall as one embraces the transformative journey of motherhood offering our dose of care and indulgence.
Speaking on the launch The Good Glamm Group CEO – Good Brands Co. Sukhleen Aneja commented, “At The Moms Co., we are committed to supporting the evolving needs for every mom through every change. With this new campaign launch, we aim to extend our support to every mother experiencing motherhood woes by crafting products that are formulated using the finest natural ingredients catering to their needs. We aim to provide mothers with the results they are in search of and the nurturing care they truly deserve and stand as companions on her remarkable journey.“
Speaking about her association, actor and face of the campaign, Neha Dhupia commented, “As a mother myself, I understand the transformative journey that comes with motherhood. This campaign is a heartfelt reminder that we as moms deserve the very best in the hair care range that understand and celebrate the different phases of motherhood. Joining hands with The Moms Co. for the hair care range is an empowering experience as the brands hair care philosophy stands for embracing the incredible transformation that motherhood brings where all mothers are beautifully cared for.”
Speaking about the brand insight & idea, BBDO India CEO Suraja Kishore commented, “Becoming a mother is hard. It’s not all Instagram filters of perfection that people put out there. Culturally everyone gets over invested in the baby while the mom goes through an overwhelming experience full of complex emotions of joy, exhaustion, love, and worry, all mixed together. Therefore, when The Moms Co. briefed us, instead of looking for insights we chose to listen to confessions new moms had to share with us. It opened a flood gate of emotional data, like this one- “…becoming a mother changes your fundamental identity – be it your skin or hair, the way your body looks and the way you look at the world too changes overnight…for a newborn…mom’s body is a playground…” Basis this we arrived at the positioning for the Moms Co to be an empathetic friend and a midwife that offers toxin-free products like this one is for hair-fall…by bringing alive real confessions the brand strikes an emotional cord by with every mom through every change!”
With the latest campaign, The Moms Co. reiterates its vision to be there for mothers, every step of the way providing a nurturing foundation and enabling all supermoms to redefine the meaning of motherhood, weaving in self-care and empowerment with love. The campaign will debut on The Moms Co. social channels – YouTube & Instagram and will be further amplified across digital and mainline media. With the vision of fostering a smoother journey for mothers, The Moms Co. has also launched The Mompreneur Show India’s first-in-market reality show, empowering mompreneurs, and giving them a platform to spread awareness and make their business dreams a reality.
Mumbai: The Good Glamm Group has appointed Asad Raza Khan as its Global Commercial Officer. He will be responsible for leading the entire international business for the Good Glamm Group increasing the footprint of the conglomerate globally.
The Good Glamm Group has also set up an international division that is headquartered in Dubai led by Asad Raza Khan.
The FMCG veteran brings with him nearly two decades of FMCG and beauty experience. Prior to joining Good Glamm Group, he was working as the global business leader for Procter & Gamble’s The Art of Shaving (Gillette) with stints in London, Geneva, Dubai and South Asia. Asad led and built Art of Shaving’s global business and operations outside of the USA.
Headquartered in Dubai, this division will function as the international distribution and sales platform for the various beauty and personal care brands within the Group. The division targets growing a team of forty to fifty employees by April 2023 across senior sales and marketing professionals. Over the next 3 months, brands will launch in international markets with top retailers both online & offline ensuring the right focus and brand impact is given to each permutation geographically.
Speaking on his appointment, Asad Raza Khan said, “I am thrilled to join Good Glamm Group and build the international team from ground zero. The international division gives Good Brands Co. an opportunity for global growth leveraging the group’s content-creator-commerce moat as well as the central infrastructure for strong offline and online growth. We aspire to build our brands across offline channels, e-marketplaces, and DTC via leveraging the growth and digital marketing capabilities of the group already in place.”
The Good Glamm Group founder and CEO Darpan Sanghvi added, “We are extremely excited to have Asad on board as we set our eyes on our global footprint and provide a robust platform for all our brands to grow internationally. He brings with him an immense wealth of experience in building strong beauty and personal care brands globally combined with strong commercial acumen and consumer centricity. Asad will be instrumental in defining the next phase of Good Glamm Group’s evolution as a global platform.”
Mumbai: The Good Glamm Group has recently announced the appointment of advertising stalwart Malvika Mehra as chief creative officer. Malvika will lead the strategic thinking and creative mandate on brands across offline and online channels including mainline, performance, social, community, marketplace, store, digital, retail and design. The Good Glamm is the content-to-commerce group in South Asia and the digital BPC (Beauty & Personal Care) conglomerate leveraging content and creators for commerce in India.
Mehra has 30 years of expertise in the advertising industry. She worked with Grey for five years and Ogilvy for more than 15 years before joining Dentsu India. She also founded Tomorrow Creative Lab and served as its creative director for two years. In the course of her career, Mehra has worked on brands like Vodafone, Honda, and Gillette, to mention a few.
Later, she started her own entrepreneurial journey with Tomorrow Creative Lab, her clientele included the likes of HUL, Oyo Rooms, and NDTV among others.
Additionally, she has participated as a jury member for cinema, print, and design categories at prestigious international advertising and design festivals like Cannes, Clio, and Spikes Asia.
Mehra shared via her LinkedIn profile, “The Good Glamm is the largest content-to-commerce group in South Asia and the fastest growing digital BPC (beauty and personal care) conglomerate leveraging content and creator for commerce in India. I am excited about using new tools to deliver both – brand desire and great value for our brands here.”
Mumbai: Leading toxin-free & natural personal care D2C brand The Moms Co. has roped in soon-to-be mother and actor Sonam A. Kapoor as brand ambassador for its skincare & babycare range.
The actress believes in the company’s natural, toxin-free, and highly effective products that don’t compromise either efficacy or safety. With this association, the company will also launch its first-ever television campaign to promote its natural skin care products that come with proof of performance.
The TV commercial talks about how the products are entirely natural and dermatologically tested, and that 100 per cent of women who used them noticed smoother skin.
Speaking about her association as a brand ambassador with The Moms Co. Sonam said, “The Moms Co. is a brand that was born out of a mother’s need to find the best products for her baby and is built on the philosophy of creating products that are natural, effective, clinically tested and one that meets global safety standards. I have been using The Moms Co.’s products as part of my daily skincare regime and they have proven extremely effective for me and I look forward to using them for my baby as well.”
The Moms Co. founder & CEO Malika Sadani said, “Over the past five years, The Moms Co. has become India’s go-to brand for safe and effective products and is trusted by over two million consumers. In this journey, we have found the perfect partner in Sonam A. Kapoor. She is known for her conscious and discerning choices in all aspects of life. The synergy between our brand values and what she represents is remarkable. We are delighted to partner with her to make The Moms Co. reach many more homes.”
Commenting on this launch, The Good Glamm Group CEO of beauty and FMCG brands business Sukhleen Aneja commented, “The Moms Co. is the first brand The Good Glamm Group acquired, and to see the brand grow and make such bold moves is really exciting. The Moms Co. is one of our most awarded clinically certified brands within our portfolio. It creates clinically proven products encouraging women to love their skin without compromising. With its new campaign, we would like The Moms Co. to become the first brand of choice for mom and baby backed by-products that are gentle yet highly effective.”
In October 2021, The Moms Co. was acquired by South Asia’s largest beauty and personal care conglomerate and beauty unicorn The Good Glamm Group with an aim of increasing the company’s Rs 500 crore revenue run rate over the next two years. The acquisition was one of the largest DTC (depository transfer check) transactions to have taken place in India. The partnership between The Good Glamm Group and The Moms Co. developed between the founders on a shared vision of leveraging content-to-commerce as a growth engine.
