ITV

Tag: The Derma Co

  • Honasa Consumer chief business officer Zarius Master puts in his papers

    Honasa Consumer chief business officer Zarius Master puts in his papers

    MUMBAI: It’s time for Zarius Master. to say goodbye. The chief business officer of D2C FMCG innovator  Honasa Consumer Ltd resigned from  the company on 2 January.  His resignation becomes effective 28 February 2025.

    Zairus, according to his linkedin profile, was responsible for lower funnel management to capture demand and translate to revenue; for  leading the evolution of an omni channel, multi brand organisation to drive profitable growth by gaining shares across categories in beauty and personal care and  for creation of a business plan through investment allocation choices across categories, brands, and channels to optimise for growth and profitability.

    Honasa co-founder & CEO Varun Alagh,  like Zarius, cut his teeth in FMCG with Hindustan Unilever and  this is what encouraged the latter to join him.

    Zarius joined the company in August 2021 from recruitment portal Shine.com where he worked for nearly eight years and rose to become its CEO. Prior to that he had stints in sales, marketing, and category leadership with some of the crème de la crème of corporations: Hindustan Unilever, Nokia, and Airtel.

    An  economic arts graduate, Zarius completed his diploma in marketing and topped that with an MBA in marketing from IIM, Lucknow.

    Honasa which counts MamaEarth, The Derma Co, BBlunt, Dr Sheth’s, Aqualogica, Staze9to9 and the Bblunt Salons in its brand portfolio was founded in 2016 by Ghazal and Varun Alagh. It reported revenues of Rs 462 crores in Q2 FY 2025 while the half year 2025 revenues were at Rs 1016 crore. It reported a loss of Rs 19 crore in the quarter and a profit of Rs 22 crore for the half year. 

  • Honasa Consumer Elevates Meetu Mulchandani as VP- head of Brand Factory

    Honasa Consumer Elevates Meetu Mulchandani as VP- head of Brand Factory

     MUMBAI: Honasa Consumer Ltd, home to renowned brands like Mamaearth, The Derma Co., Aqualogica, Bblunt, and Dr  Sheth’s, today announced the elevation of Meetu Mulchandani as vice-president & head of Brand Factory in the leadership team. Hitherto she was associate vice-president, head of Brand Factory – new brands and business.

    Brand Factory, Honasa’s dedicated division for launching and nurturing emerging brands, has been a pivotal driver of the organisation’s growth.

    Meetu has been instrumental in shaping the division, spearheading the success of brands like Aqualogica, The Derma Co, Dr Sheth’s, and Staze.

    In her expanded role, Meetu will lead the end-to-end journey of crafting new brands within Honasa’s house of brands portfolio. This will encompass ideation, in-depth market research, consumer insights, concept testing, and shaping business and marketing strategy, with a strong emphasis on innovation, and market dominance through strategic growth initiatives. 

    Said Honasa Consumer CEO & co-founder Varun Alagh: “Brand  Factory is central to Honasa’s vision of building India’s largest beauty and personal care (BPC) house of brands. By identifying market gaps and understanding evolving consumer needs, we’ve consistently launched and scaled successful brands. Meetu has been instrumental in this journey, driving innovation and growth for brands like Aqualogica and Dr Sheth’s, transforming them into Rs 100 crore success stories. I am confident she’ll continue to excel in this expanded role and bring her unique perspective, creativity and strategic mindset to lead the Brand Factory team.”

    “I am both honored and excited to step into this new role at a time when Honasa Consumer is poised for even greater innovation and growth. It’s been incredibly fulfilling to be part of this dynamic team, and I’m eager to continue building impactful brands that resonate with our customers. This is just the beginning, and I look forward to driving forward our vision of creating brands that not only disrupt the market but also make a meaningful difference in people’s lives,” added Meetu.  

    She brings nearly two decades of experience in the beauty and personal care industry. She has been with Honasa for nearly four years now and has been at the helm of building young brands. Her career spans impactful roles at Nyumi, The Mom’s Co, Healthkart, Alteus Biogenics, and Mankind Pharma.   
     

  • Honasa Consumer onboards Pratik Mukherjee as vice president of Brand Factory

    Honasa Consumer onboards Pratik Mukherjee as vice president of Brand Factory

    Mumbai: Fast growing house of brands for personal care and parent company of Mamaearth, The Derma Co., Ayuga, & Aqualogica, Honasa Consumer (HCPL) has appointed Pratik Mukherjee as vice president, Brand Factory, where he will be responsible for crafting, launching, and building new brands business for Honasa. Mukherjee will be based out of the Honasa Consumer head office in Gurgaon.

    With over a decade of experience, Mukherjee has been a part of prestigious brands like P&G, Gillette, and Urban Company. He began his professional career with Tata Consultancy Group before moving on to IIM-Ahmedabad to complete his master’s degree. Thereafter, he joined Procter & Gamble, where he worked on the Gillette brand and oversaw brand launches and campaigns, earning him awards. He served as the head of Procter & Gamble’s DTC business for India and South Asia.

    Later, he joined Urban Company as the marketing head for beauty, grooming & cleaning verticals. As the head of marketing at Infra.Market (a construction unicorn), A Cannes awardee, Mukherjee has been acknowledged with various other awards like the Asia President’s Award and Global President Awards.

    Speaking on his role, Pratik Mukherjee said, “I am honoured and excited to join Honasa and contribute towards the journey to build a house of consumer-loved brands leveraging the digital-first D2C playbook. Honasa Consumer’s brands have created tremendous displacement, capturing sizable market share and garnering consumer trust in a very short period. I look forward to joining this trailblazing team and contributing to the next wave of growth for the company.”

    Honasa Consumer co-founder and CEO Varun Alagh said, “Honasa has emerged as the fastest growing D2C brand and being a digital-first brand, it is critical to constantly innovate and stay ahead of competition in this extremely dynamic digital ecosystem.”

    “Pratik has extensive experience of building millennial brands, and he will elevate and support us as we plan to implement efficient strategies to launch new brands and take the businesses to the next level with his knowledge and expertise. We are thrilled to have him on board as we expand the company,” he further said.

  • HCPL acquires a majority stake in skincare brand Dr. Sheth’s

    HCPL acquires a majority stake in skincare brand Dr. Sheth’s

    Mumbai: The parent company of Mamaearth and The Derma Co., Honasa Consumer has acquired skincare brand Dr. Sheth’s. Through this acquisition, the company has control of the majority stake in Dr. Sheth’s at a valuation of Rs 28 crore. The primary round of funds will be directed to accelerate future growth of the  brand.  

    While Honasa Consumers will have control of the majority stake in Dr. Sheth’s, Dr Aneesh Sheth will continue to lead the business and product innovation for the brand.  

    The products of Dr Sheth’s have been developed with expertise accrued by three generations of accomplished cosmetologists and dermatologists. The products are formulated knowing that Indian skin is unique and requires specialized care. The brands’ product portfolio has solutions for skin concerns like pigmentation, acne, dryness, wrinkles, and many  others. Some of the popular products by the brand are amla vc20 vitamin c serum, haldi and hyaluronic  acid sleeping mask, cica and ceramide overnight repair serum, among others. With over 30+ Skus, the brand has catered to over 200,000 consumers.  

    Dr. Sharat Desai, probably India’s first dermatologist, worked to put  India on the map for the field of dermatology. Following in the father’s footsteps, his daughter, Dr. Rekha Sheth, became India’s first cosmetic dermatologist and one of the preferred dermatologists by bollywood  celebrities. Dr. Aneesh Sheth, PhD Pharmacology and an Ivy league trained cosmetic scientist, founded  Dr. Sheth’s with the ambition of formulating skincare products using the knowledge aggregated over three  generations and bringing the best of nature and science together.

    Millennials are evolving and there is a growing appreciation for sophisticated ingredients. While they seek  comfort in traditional Indian ingredients in skincare, they also want to go beyond the conventional and  experiment. Sheth’s has identified this void and created a portfolio of products that blend natural  ingredients with science-based active ingredients, providing the best of both worlds. With a digital-first  approach Honasa Consumer Pvt. Ltd. has established its leadership in understanding millennial  consumer behavior and launching and successfully scaling consumer brands with a strong millennial  connect. The expertise of Dr. Sheth’s in creating specialized skincare for Indian consumers, coupled with the digital expertise of HCPL, will help scale the business of Dr. Sheth’s and further strengthen the  leadership of HCPL in digital-first brands.  

    Honasa Consumer co-founder and CEO Varun Alagh said, “Dr.  Sheth’s is a brand that is synonymous with heritage and legacy, and we are excited about this partnership  as it will help us widen our portfolio offerings under the HCPL umbrella. It will be a symbiotic relationship  wherein there will be knowledge sharing across brands and collaboratively build the brand and its product  portfolio.”

    “Being a house of brands, Honasa Consumer has attained expertise in building millennial  brands with a digital-first approach. We will utilize our expertise and proficiency in digital marketing to  accelerate the growth and scale growth for Dr. Sheth’s and we are confident that we will make it a 100 crores run rate brand in two years. HCPL & Dr. Sheth’s synergize on fundamental ideologies of distinctive product  innovation and strong millennial connect, we are confident this collaboration will be a success for  consumers and for both brands,” he added.

    Commenting on the partnership Aneesh Sheth said, “We are very excited about the partnership with HCPL  – they bring a level of operational excellence that will make our expertise and our products accessible to a  wider community. Their experience as a house of brands will also help us optimize our innovation and bring  about a great range of skincare that combines the best of both worlds – science and nature.”

  • Honasa Consumer launches Ayurveda-based skincare brand Ayuga

    Honasa Consumer launches Ayurveda-based skincare brand Ayuga

    Mumbai: Honasa Consumer, the parent company of Mamaearth and The Derma Co has launched an Ayurvedic skincare brand – Ayuga. The brand has collaborated with yoga and wellness ambassador Shilpa Shetty Kundra to craft the brand ideology.

    “Millennials lately have been experiencing a hectic imbalanced lifestyle that eventually takes a toll on their physical and mental health. Ayuga was founded to restore balance in the lives of millennials through recipes and rituals,” said the company in a statement on Thursday. 

    The brand has launched its first skincare range with Kumkumadi.

    “For the last two years, we have been trying to understand the mystery of why Ayurveda has not been able to capture the fancy of millennials the way Yoga has. That’s when we envisioned Ayuga which will bring the best of both worlds,” commented co-founder and CEO Varun Alagh. “Crafted on the philosophy of restoring balance to life, we have collaborated with Shilpa Shetty Kundra as she redefined yoga and wellness in India, and inspired millions of people to make yoga a way of their life.”

    “We are an organisation built on strong consumer centricity and direct-to-consumer format. Hence, we constantly research millennials’ concerns to create brands and products that serve them,” stated Honasa Consumer co-founder and chief innovation officer Ghazal Alagh. “Ayuga stands for the marriage of rituals of yoga and recipes of Ayurveda to deliver true secrets of skin, hair, and health to the world. Partnering with Shilpa Shetty Kundra for Ayuga extended the brand’s thought of restoring balance in life. We are confident that the partnership with Shilpa will help propagate our brand proposition across millennials.”

    “When I heard about Ayuga and the ideology behind the brand, it immediately resonated with me,” said Shilpa Shetty Kundra. “The thought of using traditional Ayurveda recipes and creating modern formats of skincare like serums and gels, without compromising on the authenticity of the ingredients is unique. I am sure the consumers would love the brand and its products; hence I urge them to restore balance in their lives through Ayuga recipes and rituals.”