ITV

Tag: The Crayons Network

  • Crayons president Ranjan Bargotra decides to move on

    Crayons president Ranjan Bargotra decides to move on

    NEW DELHI: Ranjan Bargotra has stepped down as president of The Crayons Network after heading the agency for 24 years. He is taking a break after spending 34 years in branding and advertising.

    In the past, Bargotra has worked with Clea Advertising, Image Heads, and Uncle Chips. 

    “During these 24 years journey at Crayons, we did great work and were lucky to cross a lot of milestones and this wouldn’t have been possible without the support I had from Kunal Lalani. I couldn’t have asked for more operational freedom or better team spirit,” said Bargotra.

    On what lies ahead, he added, “Business models, client expectations as well as consumer behaviour have all undergone a sea change in recent years on account of technology and more recently due to the pandemic. This changed scenario presents a lot of new opportunities and will see the emergence of many new start-ups and I am looking at extending my support to a couple of such young entrepreneurs.”

    The Crayons Network CMD Kunal Lalani said, “It has been an amazing long journey with Ranjan and his departure would leave a void. Ranjan played a key role in making Crayons a name to reckon with in the industry. He is a people’s person and has built great relationships within the agency as well as with clients and associates alike. We will miss him and our best wishes will always be with him.”

  • Crayons Network appoints Vishnu Sharma as executive VP

    Crayons Network appoints Vishnu Sharma as executive VP

    MUMBAI: The Crayons Network has appointed Vishnu Sharma as executive vice president heading media division of The Crayons Network. Prior to this sharma was heading the Arena division at Havas media group. Sharma also had couple of successful stints at the publishing side having worked as the national brand head at India Today Group and head of business analytics at HT Media. 

    An Alumnus of Delhi College of Engineering & IMT Sharma has over 22 years of experience spanning media strategy, planning, buying and managing large AORs driving integrated media offering with digital at the core. He has worked with major agency groups like GroupM, Madison, Zenithoptimedia, Initiative and Havas. He has worked with clients across sectors such as LG, Hero, Airtel, Videocon, Maruti, Sony, Tinder, OkCupid, Reebok and various others.

    Commenting on the hiring The Crayons Network  Chairman Kunal Lalani said, “Vishnu's inputs shall help better navigate the complex media environment and bring incremental value for our esteemed clients. The crayons network has a unified operating model and collaboration is the cornerstone of our business model helping us to deliver full accountability of our client’s investments and bring about ideas that flourish without boundaries. The Crayons network has capabilities and is well positioned to be a data-cum-content driven media partner to brands across sectors driving their overall marketing strategy and Vishnu’s addition to the team will enhance our delivery.“

    The Crayons Network president Ranjan Bargotra said, “Vishnu is one of those few media professionals who have great expertise in traditional as well as digital media, which is a strong attribute in today fast changing media landscape. We are delighted to have Vishnu on board and I am certain that our clients will benefit from his rich expertise in media.”

  • APL Apollo gives “Inner Strength” to team Delhi Capitals

    APL Apollo gives “Inner Strength” to team Delhi Capitals

    MUMBAI: APL Apollo Tubes Limited entered in the brand communication arena by associating the brand with the most popular sport in the country i.e. cricket. APL Apollo announced sponsoring team Delhi Capitals this IPL season. As a part of team association, Delhi Capitals will sport the brand logo on the back of the player’s jersey.

    To leverage the association with Delhi Capitals and IPL event in a big way through a 360-degree brand campaign, APL Apollo has appointed ‘The Crayons Network’.  The brand plans to use all possible communication mediums to get the best out of this tie-up. Right from TV to Print to Digital media and more, APL Apollo is roaring to go this IPL Season. Crayons will be responsible for creative, media and Digital responsibilities.

    APL Apollo Limited Tubes CMD Sanjay Gupta said on associating with IPL and Crayons Communications, “We at APL Apollo are gearing up for the next level of brand communication. The company has come up with the theme – ‘Inner strength’ which relates to the company’s core values and products. The theme also communicates the sporting and fighting spirit of a sportsman. IPL is the heartbeat of the nation and to win you need not just strength but an inner mental resilience too. Akin to infrastructural needs vis steel, the inner strength of players is pertinent to fight back and give their best during the game. In this journey, we wanted to partner with an agency that is aligned to our vision and Crayons Network demonstrated a strong understanding of our product and business and presented fitting ideas. We look forward to a long association with Crayons.”

    The Crayons Network president Ranjan Bargotra said, “It’s not often that you get to work with a category leader whose ambitions don’t just end with number one spot. We are excited to be partnering such a brand and to tell its amazing story. IPL is just the first step in this journey of building Brand APL Apollo and there is a lot more to come.”