MUMBAI: Astro and Rewind Networks have launched a new entertainment channel that will go live on 16 November. The channel will be available with Bahasa Malaysia and Simplified Chinese subtitles.
HITS is Rewind Network’s first channel that is already available in Singapore, Indonesia, Philippines and now Malaysia.
Speaking on the expansion Astro VP content group Agnes Rozario said, “Astro is committed to providing the best-in-class entertainment to our subscribers. HITS HD will give our customers the chance to reconnect with so many of their best loved shows like Mork & Mindy and The Cosby Show. We also anticipate that this great content will find a new audience amongst our younger viewers making HITS truly a channel for the whole family. Viewers will also be pleased that we are extending this great experience beyond the home with the channel and catch-up episodes being available on Astro on the go.”
HITS will continue to expand to other south east Asian markets as well as Hong Kong and Taiwan. Rewind Networks founder and CEO Avi Himatsinghani said, “This is a HITS-torical moment for us. HITS celebrates some the best TV content ever created, all in one place. We are so proud that Astro subscribers will now have a chance to watch their most loved TV shows for the first time in HD quality. Curated with Asian viewers in mind we hope that our selection of top rated, multi-award winning and iconic shows from the leading Hollywood studios will make this channel a favourite amongst Malaysian audiences.”
The portfolio of HITS’ shows launched the careers of A-list stars including Robin Williams in Mork & Mindy and Jerry Seinfeld from Seinfeld. Other shows such as The Cosby Show, M*A*S*H and The X-Files reinvented their genres.
