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Tag: The Content Lab

  • Content Lab overhauls for brand-centric creative solutions!

    Content Lab overhauls for brand-centric creative solutions!

    Mumbai: In response to the evolving needs of the digital landscape and to better serve our clients’ diverse requirements, The Content Lab announced a strategic restructuring initiative that brings different solutions under focussed silos; Stir (Digital & Creative Agency), Carbon (Production backbone for TVCs/DVCs) and H2O (essential, scalable and snackable content creation – think Reels, Shorts & YouTube always on). This transformation underscores our commitment to delivering creative content solutions.

    As part of this restructuring, the three verticals, Stir, Carbon and H2O will operate under a unified umbrella, The Content Lab, enabling seamless integration of services and enhanced efficiency. By leveraging the collective expertise of our multidisciplinary teams, we are poised to offer a comprehensive suite of solutions that spans from concept development to execution across various digital platforms.

    “At The Content Lab, we recognise the evolving nature of the digital landscape and this restructuring will allow for a more efficient content-first approach for brands” said Vaibhav Mehta, founder and CEO. “This restructuring initiative will create a greater focus for each vertical, stronger collaboration between teams and sharper results for brands”.

    The newly restructured entity will enable clients to access a wide array of services seamlessly, including creative strategy, scalable content creation, digital marketing, campaign conceptualisation, branding, ad-film production and more.

    “With our integrated approach, clients can expect a seamless experience from concept to execution, enabling them to achieve their marketing objectives with maximum impact,” added Supriya Sehgal, co-founder and COO.

    The restructuring also reflects our commitment to fostering a culture of creativity by encouraging greater cross-functional collaboration.

  • The Content Lab secures integrated marketing deal with Reise Moto

    The Content Lab secures integrated marketing deal with Reise Moto

    Mumbai: Mumbai-based content studio, digital agency and production house —The Content Lab, has partnered with two-wheeler tyre and riding gears brand, Reise Moto to spearhead marketing strategies that will help motorcycle and other two-wheeler riders better their riding experience.

    Reise Moto, the B2C division of Mahansaria Enterprises Pvt. Ltd, having promoters with a strong pedigree of building two successful global brands specialising in the off-highway tyre segment for nearly four decades, was founded a year ago. The fairly new brand is now poised to diversify its offerings from two-wheeler tyres to a comprehensive range of riding gears that cater to every possible need of a biker.

    Reise Moto and The Content Lab will embark on a series of marketing initiatives aimed at showcasing the brand’s core message of ‘the joy of riding’. The initiatives will highlight Reise Moto’s product lineup, foster community engagement and provide valuable resources for riders to enable and elevate experiences on their journeys. From captivating social media campaigns to immersive brand experiences, this collaboration pledges to deliver unparalleled value to motorcycling enthusiasts across India.

    “Reise Moto epitomises quality and innovation within the motorcycling industry. We are privileged to collaborate with such a distinguished brand that is poised on the threshold of growth and expansion. We look forward to leveraging our expertise to propel Reise Moto to new heights of success, with a fresh take on a category that has been saturated with conventional messaging over the years. We intend to achieve this through innovative, engaging and scalable content creation.” says Supriya Sehgal, Co-founder of The Content Lab.

    Leveraging The Content Lab’s proficiency in marketing strategy, content creation and digital engagement, Reise Moto aims to fortify its market position and forge stronger connections with motorcycling enthusiasts throughout India.

    “The collaboration with The Content Lab heralds an exciting new chapter for us at Reise Moto. We are thrilled to have the expertise of The Content Lab to help us further amplify the Reise Moto brand,” said  Mahansaria Enterprises Pvt. Ltd MD Yogesh Mahansaria. “Their innovative marketing approach perfectly aligns with our commitment to delivering exceptional products and experiences to our customers. Together, we eagerly anticipate reshaping the motorcycling landscape and inspiring riders to embark on unforgettable journeys,” he added. 

  • The Content Lab launches new campaign – Bandhan

    The Content Lab launches new campaign – Bandhan

    Mumbai: Mumbai-based content studio and digital marketing agency, The Content Lab is all set to launch an exciting new bridal jewellery campaign titled ‘Bandhan’ for the nearly nine-decade-old diamond jewellery brand Kirtilals. The new campaign will throw the spotlight not only on the bride but also on her invaluable support system – her tribe, who play an integral role in her journey towards matrimony be it her mother, sister, grandmothers or other female members.

    The ‘Bandhan’ campaign is meticulously crafted & produced by The Content Lab to help Kirtilals expand its presence beyond the South Indian market where it is very well established, while also making its up-to-date jewellery pieces attractive and relevant to young buyers across India. The campaign seeks to redefine traditional narratives by shifting the spotlight from the singular route of the bride being the anchor alone, to the others who are also an integral part of the wedding journey.

    As a purveyor of exquisite diamond jewellery, Kirtilals has earned a distinguished reputation for its impeccable craftsmanship and timeless designs and is committed to creating heirloom pieces that capture the essence of love and celebration.

    “We are thrilled to collaborate with The Content Lab to unveil this unique bridal jewellery campaign,” said Kirtilals creative director Seema Mehta. “At Kirtilals, we believe that jewellery is more than just adornment – it is a symbol of love, unity, and cherished memories. Through this campaign, we are proud to celebrate not only the bride but also the cherished relationships that form her tribe.”

    “We are excited to partner with Kirtilals yet again to bring this campaign to life.” remarked Karthik Krishnan, Executive Creative Director of The Content Lab that has been the creative partner agency for Kirtilals three years in a row. “The bride feels the most joy and ease when she knows her bride tribe has her back. They play a pivotal role in every wedding, and it is our privilege to shine a spotlight on these unsung heroes.”

    The bridal jewellery campaign is showcased in the form of a film and captivating visuals that highlight Kirtilals’ exquisite diamond jewellery collections. As part of the campaign,

    Kirtilals and The Content Lab will engage with audiences across digital and integrated platforms, inviting them to share their own stories of love and togetherness.

  • Akasa Air teams up with The Content Lab

    Akasa Air teams up with The Content Lab

    Mumbai: Digital marketing agency and production house, The Content Lab, proudly announces a strategic partnership with India’s fastest-growing airline, Akasa Air, celebrated for its unwavering dedication to service excellence. This collaboration aims to enrich Akasa Air’s brand presence and amplify its marketing endeavours on the digital front.

    The Content Lab will shoulder the pivotal responsibility of overseeing Akasa Air’s social media marketing, digital initiatives, and content creation mandates. The goal is to bolster the airline’s visibility, reach and engagement in the competitive aviation industry. The partnership will be instrumental in enhancing Akasa Air’s digital footprint, encompassing social media engagement and digital advertising, ensuring the airline maintains its leadership in the digital sphere.

    Akasa Air co-founder, CMO and chief experience officer Belson Coutinho remarked, “I am super excited to partner with The Content Lab as we strengthen our brand and enhance the digital footprint. As we leverage digital technology, our collaboration will help us deliver innovative, quality and engaging content thus positioning Akasa among the most loved brands globally. “

    “We are privileged to collaborate with Akasa Air, a brand synonymous with warm, reliable and efficient service. Our team is eager to harness our expertise to enhance Akasa’s marketing efforts and support their continued growth. We look forward to infusing fresh perspectives, creativity, and innovation into the brand, fostering an authentic connection with their consumers,” expressed The Content Lab CEO Vaibhav Mehta.

  • The Content Lab on boards Sunil Balachandran as chief business officer

    The Content Lab on boards Sunil Balachandran as chief business officer

    Mumbai:  Digital marketing agency and content studio, The Content Lab (TCL) has appointed Sunil Balachandran as chief business officer. Sunil, who was formerly COO at WiseApe, will leverage his experience of over a decade in the world of branding to reinforce the firm’s commitment to fostering inventive and effective marketing solutions for partner brands.

    Having mastered a diverse and valuable skill set through his association with some of India’s top digital agencies and publishers, Sunil will also helm the strategy at TCL to push robust growth and expansion across India and internationally. Among the sectors that Sunil has steered strategies for are brands in the automotive, tourism, FMCG, health and entertainment industries.

    On his new appointment Sunil Balachandran said, “The Content Lab has established itself as a dynamic force in the digital marketing and production landscape, and I am eager to contribute to its continued growth and success. Their commitment to excellence, innovation, and client-centricity aligns perfectly with my own values and aspirations. I look forward to collaborating with the talented team here and leveraging our collective expertise to drive impactful results for our clients,”

    Among the brands that TCL has worked with are Acko, Swiggy, Spotify, Titan, IDFC First Bank, Future Generalli, Amazon MiniTV, Disney, Van Heusen to name a few.

    The Content Lab founder and CEO Vaibhav Mehta said, “Sunil will help shape our future as a fully integrated agency and content studio. We look forward to tapping on his extensive experience and strategic acumen. Sunil’s leadership and vision will undoubtedly play a pivotal role in propelling The Content Lab to new heights in the dynamic world of digital marketing. We are excited to embark on this journey together, and warmly welcome him into the fold.”