MUMBAI: Vizeum, the media agency from Dentsu Aegis Network, has been appointed as the media agency of record for Warner Bros Pictures, India, following a multi-agency pitch that was carried out over a period of 6 months. After the much successful theatrical run of its recent release Batman v Superman, Warner Bros has now lined up as many as 15 new releases in 2016.
Following the win, the first movie from the Warner Bros slate that Vizeum worked on was The Conjuring 2, which did record box office collections in its genre.
Commenting on the win, Vizeum India MD Shripad Kulkarni said, “We are delighted with this win. We look forward to our partnership with Warner Bros Pictures. We are confident that we will add tremendous value to the theatrical marketing of their movies.”
He further added, “Vizeum’s philosophy of focusing on ‘simple strategy to address client’s business objective, activating it brilliantly’ guided our audience connection approach. Our media solutions will singularly aim at delivering box office success, by seamlessly integrating offline and online efforts around one PR-able idea.”