ITV

Tag: The Cell

  • The Cell, TV18’s Creative Unit, adds a punch to Channel 7’s “Khabar Har Keemat Par’

    The Cell, TV18’s Creative Unit, adds a punch to Channel 7’s “Khabar Har Keemat Par’

    New Delhi, June 10, 2006: The Cell, TV18’s creative unit, has been entrusted with the task of handling all the print & design work required by Channel 7. The action-packed and riveting promos have been conceptualized to capture the essence of Channel 7.

     

    Dilip Venkatraman, Director Marketing, CNN-IBN & Channel 7 said, “The promo-frames grab on screen action with an entirely authentic approach. They are brilliant and brings alive the concept behind which Channel 7 is built on”

     

    Zubin Driver, Creative Director, The Cell said “Each of the promos approaches the baseline in different ways, bringing alive the thought that the entire Channel 7 team lives by. For all of us it’s not a baseline, its a mission. A case in point being Ashutosh ‘making news promo’, where we actually capture the action, the spirit and the passion of Channel 7 at work, shot in a very ‘real’ and ‘hard news’ style, the promos explore the very essence of world-class TV journalism.”

     

    About The Cell

     

    The Cell was formulated in September 2002 as the creative unit for the TV 18 group; it has grown into a creative-strategic unit that services a huge number of TV 18 clients. In addition to all channel promos for CNN-IBN, Channel 7, CNBC TV 18, AWAAZ and moneycontrol.com, it makes over 50 commercials every month and produces a huge amount of print and design work for clients investing on the channel.

     

    The cell has been picking up awards at every Promo Award ceremony in the last two years like RAPA GOLD-2005, RAPA GOLD-2006, PROMAX INDIA SILVER-2005 & PROMAX ASIA, GOLD, 2006.

     

     

    For further information please contact:
    Parul Bhasin/ Namrata Bhalla, PR Pundit, New Delhi
    Tel: 2656 0415, 2651 3075

  • TV18’s creative arm ‘The Cell’ bags gold at Promax Asia PSA

    TV18’s creative arm ‘The Cell’ bags gold at Promax Asia PSA

    MUMBAI: TV18’s creative team, The Cell has pocketed the Promax Asia PSA challenge gold award.

    The objective was to create a hard-hitting film that would build awareness around the issue of child labour for the NGO Milk. The film was conceived and executed by the TV18 team has used ‘reversing time’ as a creative device, informs an official release.

    TV18 Group Network creative director Zubin Driver believes, “We are very excited about this award, and thrilled because it has been conceived by one of the youngest teams in The Cell. Our creative output has only been getting better and better and we are a serious international quality phenomena now.”

    The Cell is the in – house creative arm of the TV18 Group started in 2002. It has grown to be a strategic creative support for all the TV18 network clients and has broadened its scope to include film production for clients that advertise on the channel. It also conceptualizes and executes communication packages for clients that invest in the channel properties. The Cell designs the communications strategy, to fit seamlessly with the marketing strategy.