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Tag: The Big Billion Days

  • Flipkart’s Big Billion Days 2025 turns TV shows into shopping spectacles

    Flipkart’s Big Billion Days 2025 turns TV shows into shopping spectacles

    MUMBAI: Who said sales are just about slashed prices and speedy deliveries? Flipkart’s The Big Billion Days 2025 rewrote the rules, turning the country’s biggest online shopping event into a nationwide celebration of culture, comedy, fashion, and flair.

    This year, India’s homegrown e-commerce giant went far beyond banners and bargains. Teaming up with WPP Media, Flipkart turned the spotlight on an “integration-first” strategy, embedding itself into the storylines of some of India’s most-watched shows,  transforming everyday entertainment into moments of branded magic.

    On Bigg Boss 19, Flipkart dialled up the drama with its in-house “fashion icon” contest. Contestants took on daring style challenges while fans voted in real time, effectively turning the Bigg Boss house into a high-stakes fashion runway. With Salman Khan’s signature flair and a whole lot of attitude, Flipkart cemented its connection with India’s youth and trendsetters.

    Over in Taarak Mehta Ka Ooltah Chashmah, Flipkart became part of the fabric of Gokuldham society. For three days, characters explored The Big Billion Days as part of their daily lives. From Jethalal testing out denim fits to the Mahila Mandali dissecting discounts, the storyline blended comedy, tradition and relatable shopping chatter to position Flipkart as a true enabler of lifestyle, not just logistics.

    In the South, Flipkart struck an emotional chord on Indian Idol Telugu. Through a two-episode integration centred on the theme “Kuch bhi ho sakta hai,” contestants shared surprise wishlists and received unexpected product reveals, transforming a singing competition into a stage for dreams and discovery.

    Flipkart vice president of growth and marketing Pratik Shetty said, “The Big Billion Days is more than a sale, it’s a tradition that millions of Indians eagerly await. This year, with WPP Media, we brought that emotion alive in the shows people love most.”

    WPP Media South Asia president-client solutions Navin Khemka added, “Culture is the new currency of commerce. By weaving the brand into beloved narratives, we transformed a sale into a shared cultural moment.”

     

  • Flipkart turns Big Billion Days into cultural festival

    Flipkart turns Big Billion Days into cultural festival

    MUMBAI: Flipkart has flipped the script on The Big Billion Days 2025, transforming India’s biggest shopping festival into a nationwide celebration of culture, fashion, and everyday joy. Moving beyond transactions, the event became a tapestry of storytelling, entertainment, and shared experiences.

    With WPP Media’s integration-first strategy, Flipkart became part of India’s most-loved shows, turning screen time into brand milestones. On Bigg Boss 19, the in-house fashion icon contest had contestants taking on bold style challenges, with audiences voting in real time, a dramatic runway powered by Salman Khan’s signature flair.

    In Taarak Mehta Ka Ooltah Chashmah, Flipkart threaded itself seamlessly into Gokuldham society over a three-day storyline. From Jethalal experimenting with denim to the Mahila Mandali debating offers, Flipkart became part of everyday life, blending humour, tradition, and relatability for millions of households.

    The South region saw emotions soar on Indian Idol Telugu, where the theme “Kuch bhi ho sakta hai” came alive over two episodes. Contestants surprised audiences with wishlists and magical product reveals, transforming The Big Billion Days into a heartfelt celebration that fused music, storytelling, and aspiration.

    Flipkart vice president growth and marketing Pratik Shetty said, “The Big Billion Days is more than a sale, it’s a tradition. With WPP Media, we brought that emotion to life across platforms and languages. From Bigg Boss to Taarak Mehta to Indian Idol Telugu, Flipkart became part of the cultural conversation, turning TBBD into a shared celebration of dreams, community, and everyday India.”

    WPP Media South Asia president-client solutions Navin Khemka added, “Cultural relevance is the new currency of commerce. By weaving the brand into narratives audiences already adore, we elevated a commercial event into a meaningful cultural moment, making every purchase journey an act of participation in India’s cultural fabric.”

    TBBD 2025 proves that Flipkart isn’t just about deals, it’s about delight, drama, and a dash of everyday magic.

     

  • Cleartrip sends prices on holiday with festive travel deals from Rs 2,999

    Cleartrip sends prices on holiday with festive travel deals from Rs 2,999

    MUMBAI: Cleartrip is giving travellers a reason to pack their bags and their worries away this festive season. The Flipkart-owned travel platform has launched its new campaign, “Prices jo karde sabki chhutti,” just in time for The Big Billion Days (TBBD) 2025, making five-star stays start at just Rs 2,999 and international flights from as low as Rs 5,999.

    The idea is simple: everyone dreams of a break, and Cleartrip’s prices make it almost too easy to say yes. Along with unbelievable value, the brand has rolled out a ‘Visa Denial Cover’ for extra peace of mind and expanded its hotel listings fourfold, from 20,000 to over 80,000 properties.

    The campaign’s light-hearted films playfully show how Cleartrip’s prices don’t just unlock destinations, but also moments of relief and joy. A digital-first push, the content spans short, snappy Youtube and Instagram videos, along with influencer tie-ups designed to resonate with Gen Z and families in Tier II and III cities where festive demand is surging.

    “Through Cleartrip, people aren’t just booking hotels or flights; they’re buying into an experience, a memory, a pause,” said Cleartrip, head of brand marketing, Govind Bansal. “It’s not just about discounts but making travel anxiety-free and within everyone’s reach.”

    Tilt Brand Solutions, chief creative officer, Adarsh Atal added, “We wanted to break the clutter just as Cleartrip has done with its offers. The thought was simple: when deals are this good, everyday hassles can go on a trip of their own.”