Tag: The Better India

  • JSW MG Motor India unveils season five of ‘MG Changemakers’

    JSW MG Motor India unveils season five of ‘MG Changemakers’

    Gurugram – JSW MG Motor India launched the fifth season of ‘MG Changemakers’ initiative in partnership with ‘The Better India’. MG Changemakers celebrates the extraordinary individuals who are dedicated to driving positive change and empowers underprivileged communities across India.

    This year’s theme, ‘#UnchartedRoads – Fearless Women, Inspiring Journeys’, honoured women who have broken barriers, redefined limits, and mastered the unknown, driving positive societal change through their remarkable achievements.

    MG Changemaker shared the inspiring stories of pioneering leaders who have gone beyond traditional approaches to problem-solving. The initiative aims to motivate millions across the country to become agents of change in their own communities, galvanizing a groundswell of positive impact that can reshape the future of India.

    Commenting on the Changemakers program, JSW MG Motor India managing director Biju Balendran said, “The MG Changemakers program reflects our commitment to diversity, innovation, community, and creating exciting experiences—the four brand pillars of JSW MG Motor India. Launched even before our first product, this unique initiative celebrates women trailblazers who have driven positive societal change. By honouring and celebrating the lives and achievements of these inspiring women, we aim to empower countless others to follow in their footsteps.”

    MG Changemakers has celebrated the spirit of innovation, diversity, sustainability, and meaningful experiences through its four seasons. The first Season embraced the theme of Diversity, celebrating women who defy conventions and illuminate a path to extraordinary achievement for other women. Season two was themed on experiences, unfolding tales of individuals who curate meaningful experiences through values they are most passionate about. Focused on innovation, season three showcased how innovative minds creatively solved vexatious and challenging problems. Season four was centred around sustainability, recognising 50 women for their efforts in this area such as the Jal Saheli initiative.

    The Better India founder & CEO Dhimant Parekh, added, “As the world’s largest platform for changemakers, The Better India is proud to highlight stories that inspire impact nationwide. These women are breaking boundaries on uncharted roads—from mountaineering and racing to human rights—each redefining resilience. We’re thrilled to partner with MG for Season 5 of MG Changemakers: #Uncharted Roads, showcasing stories that inspire progress and change. This partnership is of great significance to us, as we join forces to recognize those driving India’s progress into the future.”

    MG Changemakers has been a platform to celebrate remarkable women who are breaking barriers and driving impactful change in their communities. For the past four seasons, the program has recognized numerous trailblazers. This latest season continues to shine a spotlight on inspiring women leaders, including Vasudha Madhavan, the founder and CEO of Ostara Advisors and Gitika Talukdar, first Indian woman sports photographer to cover Olympics. Furthermore, the program also features pioneering women like Diana Pundole, the first Indian woman to win a national motorsports championship; Hasina Kharbhih, who saved 72000 lives from human trafficking; Niharika Nair, who helped 1200 tribal people get access to Govt. schemes, and crowdfunds solar cookers for tribal hamlets in forests; and Mala Honnatti, the 69-year-old mountaineer running marathons and scaling mountains globally.

    Audiences across India can now book for themselves the empowering experiences curated by these MG Changemakers through a dedicated microsite launched in partnership with The Better India.

  • MG Motor India, The Better India to highlight 6 women catalysts of change with new campaign

    MG Motor India, The Better India to highlight 6 women catalysts of change with new campaign

    MUMBAI: MG (Morris Garages) Motor India and The Better India have launched an initiative to highlight and recognize the extraordinary stories of six women change makers that have done something positive for the society across communities

    Some who have been featured under the campaign are transgender activist Kalki Subramaniam, Padma Shri awardee Sudha Varghese, women-led rural banking pioneer Chetna Sinha, India’s youngest ‘sarpanch’ Jabna Chauhan, Dr. Rani Bang and the founder of North-East Network (NEN), Monisha Behal. Kalki is globally renowned for championing the fight against the discrimination and hatred of transgender persons and holds two Master’s degrees in Journalism and Mass Communication and International Relations.

    Kalki, who is the founder of the Sahodari Foundation, works for the social, economic, and political empowerment of transgender and intersex persons in India, and has strongly advocated for their inclusion at all levels. In October 2010, she was invited by the Government of the United States of America for a 16-day International Visitors Leadership Program (IVLP) to Washington DC, New York, and Salt Lake City.

    “MG in India has been built on the strong foundations of cultural diversity and to reinforce this vision, we aim to highlight and recognize 6 women catalysts of change for their significant contribution to upliftment of the communities, through the #MGChangemakers campaign. The objective is to inspire and motivate others also to drive the initiative, and bring positive change in society, which is the need of the hour,” said MG Motor India president Rajeev Chaba.

    MG Motor India, with its emphasis on embracing diversity, has also found synergistic support through UN Women India MCO, which has been championing gender equality across the Asian Subcontinent.

    The Better India founder, CEO Dhimant Parekh added, “As India’s largest platform for changemakers, The Better India has always sought to showcase inspirational stories which touch and impact people across the country. These women are making a difference in the lives of countless others with their ground-breaking work. From fighting gender-based discrimination to opening doors for better livelihoods, each one of these women is a grassroots’ change maker. We are excited to partner with MG Motor India to bring into the limelight the stories of these exceptional women, who’ve truly made the country better with their work and are driving India into the future.”

    The stories of the other 5 change makers under the #MGChangemakers initiative will be launched at an interval of 7 to 10 days and will be supported by strong traditional and digital promotion to further enhance the reach of their message. 

    The video-based stories of these praise-worthy women will also be shared by UN Women India MCO on their social media handles to further amplify awareness. The campaign will conclude with an on-ground event featuring all 6 change makers, as well as prominent celebrity-activists, media, and prominent organisations focusing on women empowerment and equality.

    Also Read:

    Virat Kohli promotes multigrain chips

    Volvo India urges women to reclaim their streets