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Tag: The Backyardigans

  • Nickelodeon inks deal with Movie Park Germany to set up theme park ‘Nickland’

    Nickelodeon inks deal with Movie Park Germany to set up theme park ‘Nickland’

    MUMBAI: Nickelodeon and Movie Park Germany, a film and entertainment theme park, have signed a multi-year strategic partnership to bring Nickelodeon’s animated children’s television programs to life in a 50,000 square feet interactive adventure zone called Nickland.

    Scheduled to open in April 2007 at Movie Park Germany, Nickland will feature seven new attractions and will be the first Nick- themed adventure site in Europe.

    Also inclusive within the new partnership, Nickelodeon and Movie Park Germany will create co-branded promotions and marketing campaigns; develop licensing and merchandising programs within the park and increase advertising on Nickelodeon’s kid’s channel, Nick in Germany.

    This agreement grants Movie Park Germany theme park rights to use Nickelodeon’s characters and intellectual properties, including SpongeBob SquarePants, Jimmy Neutron, Dora The Explorer, My Life As A Teenage Robot, Danny Phantom and The Backyardigans, at its theme park. The first two attractions to premiere will be Jimmy Neutron’s ‘Atomic Flyer,’ a suspended coaster and ‘Splash Bash,’ a romp through the undersea world of SpongeBob SquarePants, informs an official release.

    Nickelodeon costumed-characters including SpongeBob, Patrick, Dora the Explorer and Jimmy Neutron, will be on-site at the park.

    “Nickelodeon and Movie Parks Germany epitomize kids, families and fun, and together we are exceptionally well positioned to create an innovative, bespoke destination for German kids,” commented Nick and Comedy Central, Germany vice president Markus Andorfer. “NICK has the highest brand affinity among kids in Germany and Nickland at Movie Parks will serve the same objectives, where kids come first and have fun.”

     

  • Nick enters into publishing deal with Activision for CD Roms

    Nick enters into publishing deal with Activision for CD Roms

    MUMBAI: US kids channel Nickelodeon has entered into a distribution agreement with Activision.

    Activision will be the exclusive distributor of three new Nick Jr. PC CD-ROM titles, published by Nickelodeon and based on the preschool series Dora The Explorer, The Backyardigans, and Go, Diego, Go!. The titles will be available
    later this month.

    Dave Oxford, General Manager for Activision Value Publishing

    Nickelodeon and MTVN Kids and Family VP, digital media products Paul Jelinek says, “This is an exciting digital initiative for Nickelodeon since it is the first time our company is publishing computer games on a cross platform.

    “With a leading partner like Activision on-board to distribute these original Nick published games, based on some of our
    leading preschool properties, we are now able to fulfill consumer demand for this kind of entertainment both online and at retail.”

  • Nick US continues building on leadership position

    Nick US continues building on leadership position

    MUMBAI: US kids channel Nickelodeon says that its in the top spot for the 11th consecutive year.

    The channel says that it led basic cable as the top-rated network within the total programming day for the second quarter of the year i.e. 27 March to 25 June among total viewers and across all kids’ demos, according to Nielsen Media Research.

    In addition, the network grew double digits in its multiple media offerings — including Nick.com and Nickjr.com from year-to-year, and video-on-demand — and excelled on its broadband, online gaming platforms.

    Among the network’s primary demo of kids 2-11, the network posted a 3.8/1.3 million K2-11, up three per cent over second quarter 2005, and 81 per cent ahead of Cartoon Network (2.1/675,000 K2-11) and 52 per cent ahead of Disney (2.5/801,000 K2-11). With preschoolers, the network also ranked first, averaging a 4.5/560,000 K2-5, up 10 per cent over last year’s like time period, ahead of Cartoon Network by 137 per cent (1.9/237,000 K2-5) and 73 per cent versus Disney Channel (2.6/326,000 K2-5).

    However among tweens 9-14, Nickelodeon remained flat for the quarter, earning a 2.5/526,000 T9-14. It still beat its competition by double digits. Among kids 6-11, Nick is up more than one rating point above its closest competitor (Nick earned a 3.5 rating while The Disney Channel averaged a 2.4 rating), equating to a 46 per cent lead.

    Nickelodeon adds that it was the only major kid network that posted year to year gains among the preschool (kids 2-5) audience. During its Nick Jr. block (Monday – Friday 9 am – 2 pm), then net beat kid competitors Disney Channel and Cartoon Network by 187 per cent and 196 per cent respectively.

    Nick Jr. maintains the top seven out of 10 preschool programmes on commercial TV. These were Go, Diego, Go! , Dora the Explorer, The Wonder Pets, Blue’s Clues, The Backyardigans, LazyTown and Miss Spider.

    Contributing to the Nickelodeon’s quarter-to-quarter growth, were several large events including Nickelodeon’s 19th Annual Kids’ Choice Awards (KCAs). This year’s KCAs garnered an average of 3.2 million kids. In its first ever simulcast on TurboNick – a first in awards show history — the KCAs drove Nick.com to a high traffic day of more than 1.2 million unique visitors. Fairy Idol, a one-hour special based on Nick’s The Fairly OddParents, also hit high numbers drawing more than five million total viewers and more than three million kids.

    As Nickelodeon continues to build its leadership in new and emerging media platforms, it has increased usership on multiple media platforms in the kids’ space, particularly with its broadband platforms, TurboNick and Nick Jr. Video, and its online sites, Nick.com and Nickjr.com.

    — TurboNick, Nickelodeon’s broadband video service on Nick.com, generated 63.2 million streams in second quarter 2006, up +46 per cent over first quarter 2006. It broke its record for the highest monthly streams with more than 28 million streams in June 2006, a 33 per cent increase from May 2006.

    — Nick Jr. Video, Nick Jr.’s broadband video service on Nickjr.com, garnered more than 27 million content streams in second quarter 2006. Nick Jr. Video is rapidly approaching its 100th million stream since its launch in August 2005.

    — Nick Jr. Parents TV, the networks broadband service geared towards parents, generated almost 14.5 million streams for second quarter 2006, up +14 per cent versus first quarter 2006.

    — For the quarter, Nick.com averaged almost 14 million unique monthly visitors, which is a 67 per cent increase versus first quarter 2006. In May, Nick.com attracted more than 14.5 million unique marking the site’s best month ever.

    — Nick.com has also had more than 231 million game plays on the site this quarter, and Nickjr.com raked in 183 million game plays, up 69 per cent and 88 per cent respectively over second quarter 2005. Danny Phantom: Freak For All was the number-one game for the quarter recording 7.6 million game plays on Nick.com, while Dora’s Puppy Adventure was number-one on Nickjr.com recording 11.4 million game plays in second quarter.

  • Nick Mobile launches on Sprint Phones

    Nick Mobile launches on Sprint Phones

    MUMBAI: Nickelodeon, has launched Nick Mobile on select Sprint multimedia phones in the US and will offer a full range of video clips from Nickelodeon and Nick Jr. programming.

    “Launching Nick Mobile on Sprint is a natural evolution of our overall multiple platform strategy as we continue to produce, program and distribute content on different platforms in order to super serve our audience, who are increasingly on the go. The launch of Nick Mobile on Sprint provides our audience with a new way to watch their favourite characters, and further extends the Nick and Nick Jr. brand and experience for kids and parents beyond the home,” said Nickelodeon Digital Media executive vice president Steve Youngwood.

    Nick Mobile on Sprint offers a combination of short video clips, vignettes and music videos. From the Nick Jr. library, music videos are approximately two minutes in length and include clips from favourite programs such as Dora the Explorer, Blue’s Clues, The Backyardigans, LazyTown and the recently launched Nick Jr. series, The Wonder Pets!

    From the Nickelodeon library, content will be available from top-rated series such as SpongeBob SquarePants, Jimmy Neutron: Boy Genius, The X’s, Avatar and Catscratch.

    Additionally, TeeNick material will include behind-the-scenes clips from Zoey 101, Unfabulous and Ned’s Declassified School Survival Guide.

    Nick Mobile on Sprint will also feature on-air vignette series such as Nick Jr.’s A Pup Grows Up mini series and clips from network specials. All Nick Mobile content on Sprint multimedia phones will be refreshed on a weekly basis.