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Tag: The Aviator

  • Wunderman Thompson Kolkata announces new campaign for Pentonic GumStik 

    Wunderman Thompson Kolkata announces new campaign for Pentonic GumStik 

    Mumbai: Pentonic, a writing instrument brand from the House of Linc, has ventured into the stationery category with its latest offering, Pentonic GumStik, a gum stick with super sticking power, in order to expand its product portfolio.

    Created by its agency-on-record, Wunderman Thompson, Kolkata, Pentonic has released a new digital film titled “The Aviator ” to bring this product attribute alive.

    The film tells the story of a nerdy 10-year-old who loves aeroplanes. He creates a model with a Pentonic GumStik and throws it in the air, which then embarks on an epic flight. The visual story is complemented by a unique sound design as it builds on the idea of kids using vocal effects while playing with toys.

    “Pentonic as a brand is designed to be unique. The GumStik is a transparent gum in unique black packaging and comes with super-sticking power. We needed a unique film to expand our mindshare among the target audience, which is school-going kids and their parents,” says Linc Pens MD Deepak Jalan.

    “We have been partnering with Linc Ltd. on the brand Pentonic since 2019 across multiple product and format launches. We are happy and proud to be part of their growth story,” says Wunderman Thompson, Kolkata managing partner Vijay Jacob Parakkal.

    “The power to stick different stuff together to create something new is a magical, superpower. We needed a magical story to bring this alive. After much exploration, we decided on the art and animation style,” adds Wunderman Thompson Kolkata senior ECD & VP Arjun Mukherjee.

    “Pentonic GumStik is a new entrant in a category that is defined and created by a behemoth. We had to do something to get noticed. This is a film that attempts to do that. It retells the story of adhesive power in a way that is likely to stick around in the mind a bit longer,” says Wunderman Thompson Kolkata VP & CSD of client servicing Soumya Chowdhury.

  • Leonardo DiCaprio named UN Messenger of Peace

    Leonardo DiCaprio named UN Messenger of Peace

    MUMBAI: The Hollywood actor, Leonardo DiCaprio, has been appointed as a United Nations Messenger of Peace to raise awareness about climate change.

     

    On the new appointment, United Nations secretary-general Ban Ki-moon said, “DiCaprio is a credible voice in the environmental movement, and has a considerable platform to amplify its message.

     

     “I am pleased he has chosen to add his voice to UN efforts to raise awareness of the urgency and benefits of acting now to combat climate change,” he added.

     

    DiCaprio will also address a UN summit meeting on climate change on 23 September, a day before the UN General Assembly’s annual gathering of world leaders begins. Leaders from the 193 member states of the United Nations are expected to attend the climate session.

     

    “I feel a moral obligation to speak out at this key moment in human history – it is a moment for action. How we respond to the climate crisis in the coming years will likely determine the fate of humanity and our planet,” the actor said in a statement.

     

    The Academy Award-nominated star of The Wolf of Wall Street and The Aviator joins other celebrities, from Audrey Hepburn to Angelina Jolie, who have represented various UN organisations.

     

    In 1998, the actor established the ‘Leonardo DiCaprio Foundation’, whose mission is protecting Earth’s last wild places and building a more harmonious relationship between humanity and the natural world, the United Nations said in the statement.

     

    The organisation has contributed funds toward protecting tigers in Nepal, elephants in the wild, and marine animals, including sharks.

     

    In February, DiCaprio pledged a donation of $3 million to marine conservation and followed with an additional $7 million pledge several months later.

     

    On 21 September, two days before the UN Climate Summit in New York, the Clinton Foundation will honour the actor for his committed environmentalism during a Manhattan gala event featuring Bill Clinton, Hillary Clinton and Chelsea Clinton.

     

    There are currently 11 other messengers of peace and one goodwill ambassador, the United Nations said. Other Hollywood industry notables who have been given the Messenger of Peace title by the UN in recent years include Edward Norton, Michael Douglas, Charlize Theron, George Clooney and Stevie Wonder.

  • Di Caprio in Martin Scorsese’s next

    Di Caprio in Martin Scorsese’s next

    MUMBAI: Leonardo DiCaprio is set to star in Martin Scorsese‘s The Wolf of Wall Street, that is based on the memoir by Jordan Belfort.
    The film will tell the tale of a hard-partying drug-fuelled stock broker who was indicted in 1998 for security fraud and money laundering and consequently served a 22 month prison stretch.
    DiCaprio and Scorsese have been trying to get the project off the ground since 2007, but now a firm timeline has been set, with the movie shooting in New York in the summer. Scorsese will produce the project as well as direct, with a script by Terence Winter.
    Earlier, the 36-year-old actor has worked with the acclaimed director in four films.The pair have previously worked together on Gangs of New York, The Aviator, The Departed and Shutter Island.
    DiCaprio recently completed filming Baz Lurhman‘s The Great Gatsby alongside Carey Mulligan and Tobey Maguire.