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Tag: The Advertising Club

  • Effies 2015: MullenLowe Lintas crowned Agency of the Year

    Effies 2015: MullenLowe Lintas crowned Agency of the Year

    MUMBAI: It’s that time of the year again when the entire advertising, marketing and creative media fraternity converge together to laud the most effective creative work amongst their peers. The Effie Awards, organised by The Advertising Club, has entered its 15th chapter with much pomp and show.

     

    Even as the Effie Awards 2015 left agencies wanting for more Gold trophies as several categories went without any takers in the category, MullenLowe Lintas was crowned Agency of the Year with the most number of metals to its name. Claiming victory over four different categories and tying with themselves on a single, MullenLowe Lintas took home six Gold Effies, followed by five Silver and 13 Bronze trophies, making their overall count 24. The agency’s winning streak was bagging the Grand Effie for the campaign, ‘Drinks and Memories’ for Paperboat under the Integrated Advertising Campaign category.

     

    Amongst marketers, Hindustan Unilever was named as the Client of the Year for its award winning campaigns for various brands.

     

    A total of 15 Gold, 26 Silver and 54 Bronze statuettes were given away at the Effie Awards 2015.

     

    Defending champions, Ogilvy and Mather (O&M) emerged as the agency to take home the most number of metals — four Gold, four Silver and a whopping 20 Bronze statuettes  — taking their award tally to 28.

     

    McCann Worldgroup India was third in line to bag the maximum awards with two Gold, four Silver and four Bronze, followed by DDB Mudra with four Silver and five Bronze. BBDO India took home two Gold, and one Bronze. The last Golden trophy was taken home by Contract Advertising for its campaign for Truecaller under Telecom and related products category.

     

    The Leo Group India bagged two Silver and one Bronze statuettes.

     

    Law & Kenneth Saatchi & Saatchi won Silver for the newly introduced category of New Product or Service – ‘Best campaign for a Start up category’ for their offline to online furniture shopping campaign for Pepperfry.com, while MullenLowe Lintas Group India bagged the bronze for ‘Life Mein Campaign’ for Practo. JWT also took home two Bronze.

     

    The Effie India Awards 2015 were adjudged by an eminent jury panel of 285 industry leaders from across Mumbai, Delhi and Bangalore representing agency and clients. Some of the key categories included were consumer products, consumer durable, services, healthcare, small town and rural marketing etc.

     

    “In an era where marketing budgets are under strain and scrutiny, it is extremely heartening that effectiveness has become the mantra of the marketing and advertising fraternity. The overwhelming response to the Effie 2015 is witness to this, with an all-time high participation of 57 agencies and 603 entries. The fact that the Effie award has become the most coveted trophy on the shelves of marketers and agency alike is the greatest joy for me,” said Effie India Awards 2015 chairman Ajay Kakkar.

     

    Elaborating further on the entries, Effie India Awards 2015 co-chairman Vikram Sakhuja said, “The Effies this time too has it all, the power of insight, non-conventional marketing plans and ultimately a great brand success stories.”

     

    “The business environment is constantly changing and it is imperative that we align ourselves these changes to meet the expectations of our clients. I take this opportunity to appreciate and congratulate all the winners and my industry colleagues who are driving and leading this change,” added The Advertising Club president and Colors CEO Raj Nayak in parting.

  • The Advertising Club names Effie Award 2015 finalists

    The Advertising Club names Effie Award 2015 finalists

    MUMBAI: The Advertising Club has announced the finalists for the Effie Awards 2015, to be held on 27 January, 2016.

     

    Over 100 brands that ran campaigns in India from 1 October, 2014 to 30 September, 2015 (12 months) were eligible for entry and only a select few will be vying for the top honours across 26 award categories.

     

    In a bid to revamp the awards, the Advertising Club has also introduced several changes for this year’s Effies. In keeping with the convenience of the digital world, for the first time, entries were submitted online.

     

    Additionally, acknowledging the importance of the startup ecosystem in India, a new category called New Product or Service – Best Campaign for a Start-up, was introduced for the Effies 2015. The erstwhile Digital Campaign category was rechristened to the Integrated Marketing Category, underscoring the emergence of the digital medium as an inclusive rather than additional channel of marketing in today’s day and age.

     

    Click here for the complete list of finalists.

     

  • The Advertising Club names Effie Award 2015 finalists

    The Advertising Club names Effie Award 2015 finalists

    MUMBAI: The Advertising Club has announced the finalists for the Effie Awards 2015, to be held on 27 January, 2016.

     

    Over 100 brands that ran campaigns in India from 1 October, 2014 to 30 September, 2015 (12 months) were eligible for entry and only a select few will be vying for the top honours across 26 award categories.

     

    In a bid to revamp the awards, the Advertising Club has also introduced several changes for this year’s Effies. In keeping with the convenience of the digital world, for the first time, entries were submitted online.

     

    Additionally, acknowledging the importance of the startup ecosystem in India, a new category called New Product or Service – Best Campaign for a Start-up, was introduced for the Effies 2015. The erstwhile Digital Campaign category was rechristened to the Integrated Marketing Category, underscoring the emergence of the digital medium as an inclusive rather than additional channel of marketing in today’s day and age.

     

    Click here for the complete list of finalists.

     

  • The Advertising Club restructures membership fees

    The Advertising Club restructures membership fees

    MUMBAI: The Advertising Club will be restructuring its fee structure with effect from 1 January, 2016.

    As per the new structure, for an individual, a lifetime membership with the club will now cost Rs 7500.

    On the other hand, corporate memberships rates come with a customised format. A corporation can get a 15 year membership for 10 of its employees for Rs 1 lakh, which goes up to Rs 2.5 lakh and Rs 5 lakh for 25 and 50 members respectively.

    An annual three-year membership will be chargeable at Rs 2500, with renewal fees of Rs 500 per year.

    One can also opt for a student membership worth Rs 1000, which is valid for 12 months.

    Keeping in mind the holiday season, the club has extended the last date for enrolments and payments under the existing structure till 7 January, 2016, and individual life membership to the club stands valid at Rs 5,000 up to 31 December, 2015.

    Going forward, the Advertising Club also intends to make membership mandatory for industry professionals participating in Ad Club events such as Effies, Emvies etc. and two guests per member will be entertained for each of such events.

  • ‘Goafest 2016 to be more inclusive:’ Raj Nayak

    ‘Goafest 2016 to be more inclusive:’ Raj Nayak

    MUMBAI: “Bigger, better and far more inclusive,” is what The Advertising Club president Raj Nayak envisions Goafest 2016 to be. 

     

    To meet this goal for the upcoming 11th edition of the advertising festival, it is essential that Goafest 2016 gets complete participation from all stakeholders, clients and agencies. But with how things stand at present, will the “people’s person” Raj Nayak be able to pull it off?

     

    It’s no secret that industry heavyweights have deliberately refrained from attending the Creative Abby for the last few consecutive years. Whether their reasons — varying from Abby not being aspirational enough to disagreements on the shortlisting process — are valid or not, the continued absence of some of the top creative agencies such as Ogilvy & Mather, McCann Erickson, Leo Burnett and Lowe Lintas has dampened the spirit of the festival to a great extent. The festival has also lost the title of being a wholesome representation of the industry.

     

    All eyes are now on the new Ad Club president and current Goafest Organising Committee to successfully unite the industry and present an ad festival that truly reflects the industry as one unit.

     

    “A few members of the organising committee and I will be personally reaching out to the respective heads of the concerned advertising agencies and ask them to participate. We will implore them to share their reasons for keeping away from Goafest for the last few years. We are open to discuss their grievances. If it’s in our power to address such grievances to ensure their participation this year, we will be the happiest,” reassures Nayak. 

     

    Having said that, The Ad Club prez adds that the committee will be powerless if the condition of getting the aforementioned agencies is to ensure their dominating presence in the winners list. That being said, the current Goafest Organising Committee led by chairman – Publicis South Asia CEO Nakul Chopra, is making an active effort to ensure that Goafest 2016 is more inclusive.

     

    Agency participation is also driven to a great extent by participation of their clients in the festival. However, in the last few editions, Goafest has seen a dearth of representation from the advertisers, with the previous year witnessing an all time low. “We have a strategy in place and have taken new initiatives to get more representation from the advertisers. Although we don’t guarantee anything, but one can expect a steady rise in the number of chief marketing officers of top brands in the country attending the festival this year,” Chopra points out.

     

    While Goafest remains at its core a way to educate and inspire young advertising enthusiasts, the growing number of youngsters feel that the Abby is losing its aspirational value. Many from the industry blame the increased number of award ceremonies as being the reason behind it.

     

    Addressing the issue, Advertising Agencies Association of India (AAAI) president Ambi M G Parameshwaran says, “With advertisement becoming more segmented and specialised and more streams coming into it, it is the need of the hour to recognise excellence in the various categories, such as digital. And I think the young blood in the industry understands this more than us, and appreciates us considering all the avenues of advertising instead of restricting us to core media. We have been taking several initiatives to make the festival more engaging for the younger generation. Have we achieved something? Yes. Can we do more? Absolutely.”

     

    When it comes to the content of the sessions and line up of speakers, the last few editions of Goafest haven’t been up to industry standards. Acknowledging the need to strengthen the festival’s speaker line up, Nayak adds, “For an organiser, it is a matter of pride that an event is lauded for its content. We thrive for it. If previous few years have disappointed the industry in its choice of speakers for the sessions at Goafest, this year our effort is to deliver higher standard of content. Keeping that in mind, we have put together a separate team, which is working to present a powerful line of speakers this year. We are also looking to invite speakers from a variety of industry. Whether it’s the tech startups, entrepreneurs or the torch bearers of the digital sphere — we are open to suggestions from the industry on who they want to listen to, or who the current generation finds engaging.”

  • Publicis’s Nakul Chopra is chairman of Goafest 2016 Organizing Committee

    Publicis’s Nakul Chopra is chairman of Goafest 2016 Organizing Committee

    MUMBAI The Advertising Club and Advertising Agencies Association of India have announced Goafest 2016 with Publicis South Asia, CEO Nakul Chopra as the chairman of Goafest Organizing Committee.

    Commenting on his appointment, Advertising Agencies Association of India (AAA’s of I) president Ambi M G Parameshwaran said “Nakul has been in this industry for over 30 years now. He has been leading Publicis in India through this last decade. I am very excited to see what plans he has in store for us this year.”

    The Advertising Club  president Raj Nayak too welcomed the appointment saying, “This is wonderful news. Nakul has been instrumental in driving Goafest to success in the recent past. With his proven track record in managing high performing agencies, he is truly the best man for the job! I look forward to work with him to make Goafest 2016 a roaring success.”

    To have been given the opportunity to Chair the Goafest Organizing Committee is an honor. There’s still a lot of work to do in strengthening Goafest and together, I hope we can build upon the good work of the past years,” added Chopra on his new role.

    The other members on the committee are:

    President, Advertising Agencies Association of India (AAA’s of I) & Advisor, FCB Ulka Advertising | Ambi M G Parameshwaran

    Founder, Chairman and MD at Madison World  | Sam Balsara

    Chief Executive Officer at Contract Advertising  | Rana Barua

    Chairman and CEO at Dentsu Aegis Network  | Ashish Bhasin

    Managing Director at Jaya Advertising  | Jaideep Gandhi

    CEO at Group M, South Asia  | CVL Srinivas

    CEO at LHAMPL  | Shashi Sinha

    CEO at JWT  | Tarun Rai

    Group CEO at Madison Media | Vikram Sakhuja

    Group CEO at Zee Media Corporation | Bhaskar Das

    Chief Corporate Sales and Marketing Officer at Dainik Bhaskar Group | Pradeep Dwivedi

  • Ad Club names Ajay Kakar & Vikram Sakhuja to head Effies 2015

    Ad Club names Ajay Kakar & Vikram Sakhuja to head Effies 2015

    MUMBAI: The Advertising Club has named Aditya Birla Group chief marketing officer – financial services Ajay Kakar as the chairperson and Madison Media & OOH group CEO Vikram Sakhuja as the co-chair for this year’s Effies. The awards ceremony will be held at the sea-side lawns Hotel Taj Land’s End, Mumbai on 15 January, 2016.

     

    The Effies are marketing communications awards given yearly by Effie Worldwide Inc. Effies provides recognition to campaigns for their direct impact on return on investments for a brand at the market place with special attention given to effectiveness and results. In its 15th year, Effies will celebrate not only the advertising agency behind the campaign, but also the client.

     

    Commenting on their appointment, The Advertising Club president and Colors CEORaj Nayak said, “The Effies is an institution by itself giving due recognition to campaigns that engage consumers thereby furthering a brand’s promise and proposition. I would like to congratulate Ajay Kakar and Vikram Sakhuja for this new project that they will be leading. The entire advertising community looks forward to the Effies and I am certain that they will strengthen its credibility within the industry.”

     

    Kakar said, ”Over the past four years that I have chaired the Effies, I have seen growing support and participation. Every year has broken the record entries and numbers of participating agencies, from the previous year.I believe this demonstrates the underlying need and demand for marketing campaigns that are not only creative, but more importantly, work for the brand and business. And I am confident that this year’s Effies will again beat last year’s record. And be even bigger and better.”

     

    Added Sakhuja, “For me it is imperative for advertising to drive demand and strengthen brand value. It is therefore an honour to be part of the Effies, which is the undisputed champion of effectiveness in India and worldwide.”

     

    Earlier this year, Kakar and Sakhuja were also inducted as the new office bearers of The Advertising Club. While Sakhuja was elected as the secretary, Kakar was elected as the joint secretary.

  • Effies 2014: It was the night of ‘Men in Black’

    Effies 2014: It was the night of ‘Men in Black’

    MUMBAI: The stage was set as the who’s who of the advertising world ascended to celebrate the best work of the year gone by at the Effies 2014.

     

    “The Gold standards we are have set will secure that these awards are the most coveted and the most admired in our communication business,” said the Ad Club president Pratap Bose in his opening speech, while emphasising that the results will have the direct implications on 2015 Global Effie rankings at the individual office level. “And I must share that two out of three in 2014 global ranking are from India,” he added.

     

    Amidst loud cheering, Ogilvy & Mather, which was superseded by Lowe Lintas + Partners in the race last year, was back with a bang to be the Agency of the Year at the Effie 2014 awards.

    The men and women in black earned a total of 173 points and bagged two Gold, eight Silver, and 16 Bronze Effies. Bournvita (Best on-going campaign category) and Google (Digital: Online/Mobile Communication category) took home the two Golds.

    Last year’s winner Lowe Lintas + Partners came in second with 142 points. The agency won the maximum number of Gold medals i.e. seven along with six Silver and eight Bronze Effies.The Gold wins for the agency came for Idea and Tata Tea (Best on-going campaign category). The work for Idea also won a Gold in the Services category.

    McCann Worldgroup India came in third with 90 points earned from two Gold, five Silver and eight Bronze. There was a tie between JWT and Soho Square with 34 points. The agency bagged Gold for Havells’ #RespectWomen entry (Consumer Durables category).

    Hindustan Unilever with a total of 64 points including two Gold, four Silver and four bronze Effies became the Effie Client of the Year.

     

    The Grand Effie went to Soho Square for its campaign ‘The Political campaign that Created History’ for Bharatiya Janata Party.

     

    Click here for the winners list

  • Goafest 2015 to be held from 9-11 April

    Goafest 2015 to be held from 9-11 April

    MUMBAI: The organising committee of Goafest 2015 has announced the dates of the event.

     

    Goafest 2015 will be held from 9-11 April at Grand Hyatt and the event will be open for all the delegates on all the three days. The ABBYs will also be held on all the three days.

     

    The committee has announced that Publicis south Asia CEO and the Advertising Agencies Association of India (AAAI) vice president Nakul Chopra will be the chairman of Goafest 2015 and The Advertising Club president Pratap Bose will be the chairman of the Awards Governing Council.

     

    Goafest 2015 will be in its 10th edition and this is the eighth year that AAAI and The Advertising Club will come together to deliver ABBYs, India’s definitive awards that celebrate creativity. 

  • Ad Club Bangalore all set for the Big Bang Awards

    Ad Club Bangalore all set for the Big Bang Awards

    BENGALURU: The Advertising Club Bangalore, which has received a record number of 956 entries this year from Bangalore, Mumbai, Delhi NCR, Chennai, Kochi, Trivandrum, Ahmadabad and Pune, has announced this year’s edition of Big Bang Awards.

     

    Club Bangalore (The Ad Club) president Malavika Harita said, “We have received good number of entries almost across all categories. Digital advertising entries are on the rise, in keeping with the general trend in advertising”.

     

    The Ad Club executive director Arvind Kumar said, “A unique thing that is being added to the awards night this year, is a panel discussion on the topic ‘Online killed the offline star –true or false ‘.” The panelists expected to be on the panel include Colors CEO Raj Nayak, Google India’s Puneetha Armugam, among others.

     

    “Ad Club has roped in around 40 judges, who are judging the Big Bang entries this year, and each entry is being will be judged by a group of three judges, who are experts in their field of communication, to ensure there is fairness in the judging process” Arvind Kumar added.

     

    The awards event, presented by Bangalore Mirror of The Times of India group for the fifth year in a row, will be held on 19 September at The Ritz Carlton Hotel, Bangalore. The other partners of the event include Colors – Viacom 18 Group, Image Library, Radio City, Exchange4Media, Ritz Carlton and Jagdish Advertising. The event is conceptualised and managed by DNA Networks.